Form P10 / Heriot-Watt University – Programme Description
  1. Programme Code(s) (recruitment & exit awards)
C1J7-IMM /
  1. Programme Titles for all awards (unabbreviated)
Master of Science in
International Marketing Management with Tourism /
  1. Main Award(s) (to be recruited to)
MSc /
  1. Exit Awards (for graduation only)
PGDip (IMM), PGCert (IMM)
  1. Type
Taught /
  1. Programme Accredited by
/
  1. UCAS Code
/
  1. School
SML /
  1. QAA Subject Benchmarking Group(s)
Business and Management /
  1. Date of Production/ Revision
October 2013
11. EducationalAims of the Programme
-To enable students to develop a critical understanding of the features, boundaries, terminology and conventions of International Marketing Management and Tourism. For example students will study three specialist taught courses that focus on examining Tourism constructs, theories and practices within the international marketing management environment topics may include the application of sustainability marketing to "green marketing" initiatives within the industry, critical perspectives in global heritage and the impact of organisations such as UNESCO, the tourism marketing environment and tourism marketing management practice.
-To provide the opportunity for students to develop a range of specialised skills, techniques and practices within International Marketing and Tourism that are informed by the forefront of developments within these disciplines. For example students will be instructed in the critical quantitative and qualitative analysis of industry and practitioner reports with particular reference to meta-analytic and sub-textual examination.
-To provide students with an interdisciplinary foundation so that they can identify, conceptualise and define new problems and issues associated with practice, innovation and implementation of processes and techniques central to both disciplines.
-To provide opportunity for students to develop a wide range of communication, ICT and numeracy skills and work to a substantial level of autonomy and initiative in professional and equivalent activities as found in international marketing management practice.
12. The Programme provides opportunities for learners to achieve the following outcomes:
Subject Mastery / Understanding, Knowledge and Cognitive Skills
Define and explain key terms and parameters within both disciplines.
Be aware of the range of theories and models available for supporting and understanding a range of international marketing issues and problemswithin tourism
Critically evaluate the role of marketing management, within the international context including how policies, programmes, strategies, and resources are selected and implemented.
Scholarship, Enquiry and Research
Identify and specify exact boundaries to international marketing and tourism problems.
Apply problem-solving skills to various international marketing and tourismscenarios.
Generate strategic options for resolving international marketing problems with reference to tourism
Use of independent research using a range of library and practitioner resources.
Personal Abilities / Industrial, Commercial and Professional Practice
Apply selectively and appropriately a range of tools and techniques, and how they can be used for planning and control, and to facilitate decision-making.
Critical awareness of a range of industrial contexts and practices.
Autonomy, Accountability and Working with Others
Demonstrate effective working within a team environment.
Demonstrate effective working independently.
Reflect critically upon their process of learning, and identify areas for continued professional development.
Communication, Numeracy and ICT
Communicate equally effectively by written and verbal means.
Apply ICT resources for maximising impact.
Undertake critical evaluation of a wide range of graphical and numerical data.
13. Approaches to Teaching and Learning:
Teaching will comprise of a mixture of lectures and seminar activity involving multiple modes of learning (case study, workshop, research paper, electronic formats) with supportive infrastructures (e.g., computer laboratory), and all lectures and appropriate materials will be inputted to VLE for students to download.
  1. Assessment Policies:
Assessment process will comprise of a mixture of formative and summative assessment. Formative assessment involves giving informal feedback with the objective of offering incremental advice to help students progress and achieve a given standard. Summative assessment isoffered for evaluating their contribution and overall performance for each course, and is the grade that is taken forward toward progression of the MSc. The programme uses a range of assessment types across its component courses including presentations, written reports and classroom exercises that may be undertaken individually or in groups. There will be a blend across the programme of coursework and examinationfor summative assessment.
Reassessment courses will be by examination or by coursework according to the course descriptor.

The accompanying Programme Structure template provides details of courses, awards and credits for the programme.

The accompanying Programme Notes provide details of stage notes, progression requirements and award requirements for the programme.

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