MOTHERS DAY BRUNCH - EFC
Mother’s Day Brunch
EVENT OVERVIEW
Celebrate Mom at the 65th Canadian Tulip Festival with a scrumptious gourmet brunch buffet (including fresh Canadian Eggs) accompanied by live jazz among the tulips in theTulip Café.
DATE/TIME:Sunday, May 14 10:00 am to 2:00 pm
ATTENDANCE: 200 (2 -seatings x 100 people each)
SALES PLATFORM:Ticketpro.ca
EVENT MANAGEMENT TEAM
The Canadian Tulip Festival has built a team comprised of some of Ottawa’s most seasoned event professionals.
Karen Wood, the Marketing Director for The Canadian Tulip Festival, is also the owner of
Knock on Wood Communications & Events Inc an Ottawa firm with a reputation for stellar events.
Galas: Broadway for Bruyere Gala for 500 VIPS; The Elmwood Gala; The Humane Society Fur Ball and Snowsuit Fund Gala are just a few.
New product Launches: Hotel, restaurant, condominium, new model home and upscale rental property launches for various developers incl. Morguard, Minto, Richcraft, Bentall Kennedy, Urbandale, Ashcroft, Urban Capital Property Group.
Media and VIP Events: National Capital Commission, The Canadian Garden Council, Canadian Museum of Nature, Canadian medical Association, Coops Canada, Forest Products of Canada
Corporate Milestone Events: Sierra Systems, Perley Robertson, Roger Neilson House, Metro News, Rogers Radio
Some photos from select KOW past events are included.
Joining Karen on staff at the Canadian Tulip Festival, your event team includes:
Serge Richer, Program Manager
Mark Sine, Operations and Logistics Manager
Jennifer Grant, Tourism Development Coordinator (tour bookings oversight)
AnnikStorgaard, Sales Coordinator (corporate bookings oversight)
Within the next 2 weeks we will be hiring a dedicated Event Services Manager who will be solely responsible for ensuring that every detail of our Official and Client events are seamlessly planned and executed.
BRUNCH BUFFET MENU
Fruit juice
Baskets of croissants, danish and muffins
Butter, jam and marmalade
Scrambled eggs
Le St Estephe Specialty Egg Dishes (to be confirmed)
Bacon and breakfast sausage
Home fries
French toasts and real Canadian maple syrup
Coffee or tea
Adults $36.00
Children 5-12 $20.00
Children 4 and under $6.00
Inclusive of all taxes, gratuities, and admission to Lansdowne Park Tulip Gallery
(Regular Admission is $15 for adults and Free for Children 12 and under)
Attention: Tablesare a mix of café tables of 2-4 and rounds of 8-10. Smaller parties may be grouped together to accommodate all those wishing to celebrate at Canadian Tulip Festival
OFFICIAL CATERER:
Mother’s Day Brunch will be created, displayed and served to Tulip Festival guests by Le St-Estephe, the Ottawa- Gatineau caterer that has been selected to provide daily light gourmet fare and service to festival visitors at The Tulip Café(10 am-5pm daily) at Festival media and VIP events; for organized tour groups and for several high profile corporate functions.
Mothers Day Brunch is being developed as an annual Signature Event for the festival. In 2017, proceeds from the Brunch are being donated to Bryuere Foundation.
Other Signature events to be catered by Le St- Estepheon behalf of the festival include the May 12- Tribute to Our Founders Grand Opening Vernissage (produced in collaboration with Ottawa Chamber of Commerce); Our May 18 Friendship Floral reception that will include embassy representatives from our 26 friendship countries as well as sponsors and VIPs . Call Betty Marketing, the producers of the immensely popular Ladies Who Lunch series will be working with Le St Estephe to produce a cocktail party for 500 professionals in the Aberdeen Pavilion on Tuesday May 16.
EVENT BRAND, THEME & DÉCOR
Of course if Egg Farmers of Canada joins us in partnership, the entire event will be branded and colour coordinated accordingly. From event branding and marketing to event décor, our efforts to establish a seamlessly brand for this event will include but are not limited to:
- EFC logos on Mother’s Day Brunch page on our Tullipfestival.ca website, TicketPro.ca sales website, Tulip Festival emailers and social media posts
- Mother’s Day Brunch branded ads in Ottawa Citizen, Ottawa Sun, Le Droit, and Majic 100(A More detailed advertising schedule will be provided but we have allocated space for Mother’s Day Brunch ads in Ottawa Citizen and Ottawa Sun)
- Co-branded Mother’s Day Brunchmenus / program acknowledgements at the event
- Colour coordinated table linens, tulip arrangements and table centerpieces - Possible incorporation of EFC aprons for serving staff (see picture below)
- Yellow / white tulip giveaways to all the Mothers’ in attendance
- Following are some inspiration pictures / mood boards that should help convey our vision for the event. Of course with your partnership, we would be pleased to collaborate on final decisions in this regard.
- Possible addition of yellow/ white mini tulip and egg shaped cookies courtesy of our Official Cookie supplier Le Moulin de Province
THE VENUE:
The Historical Aberdeen Pavilion is part of the Lansdowne Park Tulip Gallery – The Friendship Floral and Art Tulip Experience. May 12-22, this festival HUB will be brimming with tulip art and floral exhibits, artistic installations, culinary experiences, interactive family programming and entertainment with may special features and exhibits.
FLOOR PLAN
Mothers Day Brunch will take place in the centre of Aberdeen Pavilion amidst a garden of fresh tulips and surrounded by artistic installations and exhibits.
ANIMATION AT LANSDOWNE PARK TULIP GALLERY
ON MOTHERS DAY WEEKEND
- Signatures Handmade Market: A marketplace featuring 18 juried Canadian artisans
- Art & Floral Demonstrations and Interactive, artist-led creative workshops ($)
- The Friendship Stage– Varied music and entertainment including children’s performers representative acts from the Festival’s Tulip Friendship countries and a yourng artist showcase
- The Friendship Village– Featuring interactive programming for families, sponsor kiosks, childrensactivity tents, roving animation including fairytale princesses
- Tulip Art Gallery– 65 works of art in multiple mediums by Canadian artists
- Homage to Malak Karsh Photography Exhibit: 65 photographs curated in honour of the renowned photographer who founded the festival
- Tulip Legacy Garden– An sculpture garden exploding with spring blooms
- The Tulip Cafe: Scrumptious food and wine,craft beer, ‘Tulip Julip’ and Official tulip cookies ($)
- Children’s Tulip Garden– Hundreds of wooden tulips painted and planted by local school children and family visitors
- 65th Anniversary Tulip Garden– A garden of 5ft tulips like you have never seen before
- Tulip Memory Wall– Popular and personal reflections on the past 65 Years of Tulip Festivals – share your memories by posting your own tulip festival photo or stories
MOTHER’S DAY BRUNCH MARKETING TIMELINE
Week of April 17
Website updates with menu details and pricing and ticket sales ready to launch
Details submitted to Ottawa Tourism for Booking Engine inclusion
E- Newsletter announcing the on-sale
Social media events page created and launched with paid boosts
Mobilization of partner networks to amplify the message (Bruyere, Ladies who Lunch, Signatures Shows
Week of April 24
Event Manager in place
E- Newsletter
Social media
Proactive Media pitches- Mother’s day best Bets
Ottawa Start Featured listing inclusion
Week of April 28
E-Newsletter
Social media
Proactive Media pitches- Mother’s day best Bets
Ottawa Start Featured listing inclusion
Ottawa Citizen Mothers Day Brunch Editorial (Facebook) contest – VIP weekend
Week of May 1
E-newsletter
Social Media
May 6 – Ottawa Sun, Ottawa Citizen Print ads
Proactive Media pitches- Mother’s day best Bets
Ottawa Start Featured listing inclusion
Week of May 8
Social media retargeting campaign through Post Media Network
Ottawa Start Featured listing inclusion
May 10- Programs delivered to partner hotels – dedicated brunch information
May 12 – Ottawa Citizen full colour wrap with dedicated adspace for Brunch event
May 13 – Ottawa Sun, Ottawa Citizen, Le Droit print ads