Morton’s The Steakhouse and the Mondavi Family Raise More Than $110,000 For Make-A-Wish Foundation® at Nationwide Wine Dinner
Live Auction Winner Takes Home First-Ever Red Wine Blend Produced By The Extended Mondavi Family; Online Auction Of Rare Wine Continues to Raise Additional Support
CHICAGO--(BUSINESS WIRE) -- Morton’s The Steakhouse and three generations of the legendary Mondavi wine family joined forces on October 7 to raise more than $110,000 for the Make-A-Wish Foundation® at a nationwide wine dinner hosted at the Charles Krug Winery Carriage House in Napa Valley. Participating Mondavi wineries and family members included Charles Krug Winery-Peter Mondavi Family with Peter, Sr., Marc and Peter Mondavi, Jr., the Michael Mondavi Family Winery with Michael Mondavi and Continuum Estate with Tim Mondavi.
The event, the culmination of the “Prime Events at Morton's” series, was broadcast live to the private dining boardrooms of 50 Morton’s locations throughout the U.S. creating a virtual 4-course wine dinner with the entire extended Mondavi family and more than 1,500 guests.
The Carriage House event hosted a live auction of an exclusive 27-liter bottle of “Siamo Insieme,” the first-ever red wine produced by the second and third generations of the Mondavi family. Siamo Insieme, which means “we are together” in Italian, is a unique blend of Napa Valley grown Cabernet Sauvignon, Merlot, Cabernet Franc and Petit Verdot.
Through October 30, 2010, wine lovers around the world can visit the Hart Davis Hart Wine Co. website to bid on a second 27-liter bottle of the wine with all proceeds benefiting the Make-A-Wish Foundation. In addition to the two bottles of Siamo Insieme, guests at each of the participating restaurants were able to bid on exclusive three-packs of wine featuring one signed bottle from each of the participating Mondavi wineries.
“We are thrilled that we were able to bring the extended Mondavi family together with more than 1,500 people nationwide for this unique charity event,” said Morton’s VP of Wine & Spirits, Tylor Field III. “The money that we were able to raise speaks directly to the generosity of our guests, and we couldn’t be prouder that they stepped up in this way.”
“Morton’s has been an amazing sponsor for us,” said David Williams, Make-A-Wish Foundation of America President and Chief Executive Officer. “The money raised at this event will fund the wishes of many children with life-threatening medical conditions, and we are truly grateful for the support from Morton’s and the Mondavi family.”
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About Morton’s
Morton's Restaurant Group, Inc. is the world's largest operator of company-owned upscale steakhouses. Morton's steakhouses have remained true to our founders' original vision of combining generous portions of high quality food prepared to exacting standards with exceptional service in an enjoyable dining environment. As of October 13, 2010, the Company owned and operated 76 Morton's steakhouses located in 64 cities across 26 states, Puerto Rico and five international locations (Hong Kong, Macau, Mexico City, Singapore and Toronto), as well as Trevi, our Italian restaurant, which is located next to the 'Fountain of the Gods' at The Forum Shops at Caesars in Las Vegas, NV. Please visit our Morton's website at
About the Make-A-Wish Foundation
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the world’s leading children’s charities, with 64 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted nearly 200,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation, visit wish.org and discover how you can share the power of a wish®.
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Contact:
Morton’s Restaurant Group, Inc.
Roger J. Drake
Sr. Vice President of Marketing and Communications
(312)923-0030