FOR IMMEDIATE RELEASE
January 2015
MOEN PROVES IT’S “HIP TO BE SQUARE” WITHNEW PRODUCTS
THAT FOLLOW THE TREND OF SQUARE SHAPES IN DESIGN
North Olmsted, Ohio… When it comes to designing kitchen and bathroom fixtures, circular shapes have long been the go-to for designers. Round spray faces of showerheads…circular or oval escutcheon plates…cylindrical faucet bases and spouts. But today, there’s a new shape emerging in the kitchen and bath and Moen’s Industrial Design team is letting everyone know that it’s now hip to be square.
“Previously, mainstream designs included more geometric cylinders, while square shapes were viewed as more niche,” explainsSteven Ward, director of global design, Moen. “Today, as consumers are continuously becoming more adventurous in their home designs, manufacturers are responding to these desires…thus the increased offerings of square details, in everything from fixtures and furniture to accessories and wallpaper.”
Think the hard angles of a square only fit within contemporary décor? Think again. Moen’s faucet lines offer a variety of square shapes that fit within all style categories: Traditional, Transitional and Modern. Pure square geometry, softer pillowed squares or a mix of geometric square formscan work within any home’s design.
Traditional
Square shapes that lend themselves to traditional designs take cues from the elegance and glamour of the 1920s or 1930s Art Deco environment,where shapes tended to be more rectilinear rather than curvilinear. Moen’s Rothbury™ and Boardwalk™ collections are both examples of this vintage design, mixing classic lines with square, linear edges and square-shaped spouts.In the shower, Moen’s Mosaic™ Flushmount body sprays – available in both single- and multi-function – offer a square shape that blends seamlessly into the shower surface.
Transitional
“Transitional designs featuring squares can be casual or glamourous,” explained Ward. “The square shapes tend to be softened or have a profile with a swept form and limited detailing. Early Hollywood is one inspiration for the more glamourous designs.”
Moen’s Voss™ kitchen and bath collections are excellent examples of a transitional square design. The new Voss pullout kitchen faucet, for instance, features crisp, square-shaped edges that can work in kitchens ranging from modern to Mission styles – depending on the chosen finish. In a Chrome finish, Voss exudes a modern look, while the Oil Rubbed Bronze finish would be ideal in a Mission, Rustic or Arts & Crafts style kitchen.
Similarly, Moen’s Curved Shower Rods previously only featured a variety of circular-shaped decorative endcaps. Now, a newly designed square-shapedendcap will add a bit of flair to the shower area, while complementing the geometric details in the faucets and accessories.
Modern
The clean, straight lines often associated with modern design makes the square form more common in these product styles. But in today’s modern designs, the square shape can be pure or mixed with other geometric forms. Moen’s STō®pulldown kitchen faucet follows this cue, offering a distinctive combination of geometric lines featuring a tubular, high-arc spout mixed with a strong, cube-shaped base.
“We pride ourselves on offering the most on-trend products to meet our customers’ needs,” added Ward. “And while circular shapes will never go out of style, you’ll see a variety of square shapes entering our product lines.”
For more information on Moen products, visit moen.com or call 1-800-BUY MOEN
(1-800-289-6636).
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About Moen
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential applications – each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value.In addition, Moen® Commercial offers superior-performing products that deliver lower lifetime costs for today's facilities.
Moen is part of Fortune Brands Home & Security, Inc. (NYSE:FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure.The Company's trusted brands include Moen® faucets, Master Lock® and Sentry® Safe security products, MasterBrand® cabinets andTherma-Tru®entry door systems. Fortune Brands holds market leadership positions in all of its segments. Fortune Brands is part of the S&P MidCap 400 Index. For more information, please visit
Contact:Jennifer Allanson or Kristi Stolarski
Falls Communications
(216) 696-0229