FOR IMMEDIATE RELEASE
November 2011
Moen KITCHEN AND BATH INNOVATIONS SELECTED FOR
NOT SO BIG® SHOWHOUSE
Products Enhance Showhouse Designed by
Architect and “Not So Big House” Author Sarah Susanka
North Olmsted, Ohio…Moen Incorporated, the number one faucet brand in North America, announces its role in the Not So Big® Showhouse. Located in the SchoolStreet community just outside of Chicago, the Showhouse was designed by Sarah Susanka, Fellow of the American Institute of Architects (FAIA), acclaimed architect and bestselling author of The Not So Big House series. The house features hallmarks of Susanka’s Not So Big design, including quality, character, comfort, beauty, energy efficiency and sustainability – within a smaller space. The Not So Big Showhouse, which incorporates Moen® kitchen and bath products, makes its public debut on November 19, 2011.
“In today’s new economic reality, Not So Big principles offer a new vision for the home of the future – not too big and not too small, but just right for this budget-conscious, sustainability-minded era,” said Susanka. “Gone are the unused formal spaces – the remaining spaces are tailored to fit today’s more informal lifestyles. In short, the Showhouse is designed for the way people really live, with design and details that transform a house into a home.”
“This is the first time that Sarah Susanka has agreed to design a house for a venture such as SchoolStreet; so naturally, we’ve been selective about choosing quality products and services for the house,” said John McLinden, developer of SchoolStreet Homes. “The Showhouse features all the outstanding elements of Not So Big design, plus innovative products. Moen is helping us to enhance the custom design experience by providing new technologies for the home that incorporate reliability, durability and consumer-driven innovation.”
Products selected by Susanka for the Not So Big Showhouse include Moen’s ioDIGITAL®vertical spa, which offers the ultimate blend of technology and indulgence, with precise temperature and flow control, four custom presets and one-touch activation of multiple water spray outlets. The user can choose his or her settings with a showerhead, body spray, handshower or rainshower… or choose them all. Other Moen products in the house include the Lancelot Professional® undermount sink, paired with Moen’s Ascent® kitchen faucet with Reflex™ technology, which offers a noticeably smooth, user-friendly pulldown faucet experience. The showhouse also incorporates Moen’s Eva® and 90°™ Eco-Performance lavatory faucets. Both faucets are certified to meet WaterSense® criteria, offering a water savings of up to 32 percent, without sacrificing performance.
“Moen is committed to providing thoughtfully designed products that enhance users’ experience in the kitchen and bath,” said Ryan Groff, target market manager, Moen Incorporated. “We’re thrilled to be a part of a showhouse that carefully considers today’s homeowners, and incorporates products tailor-made for the way they live.”
SchoolStreet is located in the village of Libertyville, Ill., approximately 30 miles north of downtown Chicago. The community includes 26 single-family houses and 15 urban-style lofts. The Not So Big Showhouse will be open to the public for 6 months following its November debut.
The Not So Big Showhouse is approximately 2,450 square feet. Floor plans, images and perspective drawings are available online at
For more information about Moen products,visit moen.com.
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About Moen
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential and commercial applications – each delivering the best possible combination of meaningful innovation, useful features and lasting value.
Moen has worked diligently to support, promote and advance sustainability within the organization and the plumbing industry. The company has been recognized with the 2011 EPA WaterSense® Excellence Award, as well as the 2010 EPA WaterSense Manufacturer Partner of the Year Award, for its work to protect the future of our nation’s water supply through the introduction and ongoing support of water-efficient products, programs and practices, while keeping consumers’ needs top-of-mind.
Moen is part of Fortune Brands Home & Security, Inc. (NYSE:FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The company is a leader in the home and security industries and features well-known and trusted brands like Moen® faucets, Master Lock®, MasterBrand Cabinets™, Therma-Tru® entryway systems and Simonton Windows®. For more information, please visit
About SchoolStreet Homes
With their American Craftsman and Bungalow design character, SchoolStreet’s Front Porch Revival homes blend seamlessly with the historic turn-of-the-century homes in the neighborhood. A key factor in“cracking the code for housing success” is SchoolStreet’s process for customizing each of the homes through an architect-guided design process while keeping in strict adherence to its cost-control model.With a team of leading service and product suppliers providing a wide range of selections for the purchaser, SchoolStreet features 26 homes along with a historic school that will be transformed into 15 urban lofts. The development is located one block from Libertyville’s vibrant downtown, blocks from a commuter rail train station and approximately 30 miles from downtown Chicago. Homes start at $525,000 and lofts start at $175,000.
About Sarah Susanka, FAIA,
Susanka is the best-selling author of nine books that collectively weave together home and lifestyle, revealing that a Not So Big attitude serves not only architectural aims, but life goals as well. Her books have sold well over 1.2 million copies and established Susanka as a sought-after resource for her insights into how we inhabit our homes, our planet and even our day-to-day lives. Susanka is a member of the College of Fellows of the American Institute of Architects and a Senior Fellow of the Design Futures Council. Builder Magazine recognizes Susanka as one of the 30 most notable innovators in the housing industry over the past 30 years. She was born in Kent, England, and lives in North Carolina.
Contact:Kristi Stolarski or Jamie Dalton
Falls Communications
(216) 696-0229
or
Suzanne Fedoruk Herrick, for the Not So Big Showhouse
Fedoruk & Associates, Inc.
(612) 861-7807, (612) 247-3079
Not So Big® is a registered trademark of Sarah Susanka
WaterSense® is a registered trademark of U.S. Environmental Protection Agency (EPA)