FACULTY OF BUSINESS
Plymouth Business School

Module Information

Core Modules

Module Name: Marketing Dissertation
Module Code: MKT309 / Core/Elective: C / Credits: 20 / Semester:1& 2
Assessment Weighting: / C/W: 90% / Practical:10%
Short description: The module builds upon skills developed in the Marketing Research and Contemporary Issues in Marketing modules. Students are required to undertake independent research into a marketing field of interest. Use should be made of appropriate research methodologies and techniques.
Module Leader: Yuen Ben Siu
Module Name: International Marketing
Module Code: MKT310 / Core/Elective: C / Credits: 20 / Semester: 1
Assessment Weighting: / C/W: 100% / Practical:
Short description: The module introduces students to the key concepts of international marketing. It provides students with an understanding of the environmental factors, international marketing strategies and the international marketing planning process.
Module Leader: Carmen Lopez
Module Name: Contemporary Issues in Marketing
Module Code: MKT311 / Core/Elective: C / Credits: 20 / Semester: 1
Assessment Weighting: / C/W: 50% / Practical: 50%
Short description: The module enables final year marketing students to examine principal theoretical marketing approaches and investigate their implications for practical marketing management; as a result an industrial placement is essential. Additionally, it provides a vehicle for developing wider reading and critical appraisal of the marketing discipline.
Module Leader: Sofia Daskou
Module Name: Strategic Marketing Management
Module Code: MKT317 / Core/Elective: C / Credits: 20 / Semester: 2
Assessment Weighting: / C/W: 100% / Exam:
Short description: This module enables students to critically assess the value of strategic marketing as part of a broad corporate environment. Students will consider long-term applied corporate management issues and opportunities affecting the marketing function and recommend appropriate strategic, marketing-led solutions.
Module Leader: Mihaela Bishop

Elective Modules

Module Name: Charity Fundraising Management
Module Code: MKT314 / Core/Elective: E / Credits: 20 / Semester: 2
Assessment Weighting: / C/W: 60% / Test: 40%
Short description: The module will provide participants a detailed understanding of the principles and practice of fundraising. It is structured to mirror the process of fundraising management and by the end of the program participants will have developed a fundraising plan for a charity or non-profit organisation of their choice. We provide an introduction to both the non-profit sector and the concept of philanthropy before considering fundraising planning and each major form of fundraising in turn.
Module Leader: Adrian Sargeant
Module Name: Public Relations in the Digital Era
Module Code: MKT316 / Core/Elective: E / Credits: 20 / Semester: 2
Assessment Weighting: / C/W: 100% / Exam:
Short description: This module seeks to demystify public relations, explain what it is, how it can be used and its relationship with marketing. This module will cover both marketing public relations and corporate public relations and explain how marketers can utilise public relations as part of the marketing mix in the digital era.
Module Leader: Sofia Daskou
Module Name: Financial Management
Module Code: ACF312B / Core/Elective: E / Credits: 20 / Semester: 2
Assessment Weighting: / C/W: 30% / Exam: 70%
Short description:. A development of the finance topics covered in earlier accounting modules, and includes working capital management, investment approval under uncertainty, risk management, efficient markets, cost of capital, company valuation and restructuring.
Module Leader: Apinya Klinpratoom
Module Name: Financial Modelling
Module Code: ACF310 / Core/Elective: E / Credits: 20 / Semester: 2
Assessment Weighting: / C/W: 100% / Test:
Short description: The module covers financial modelling for bonds and rates, equities, currencies and options. While analysing and modelling each category of securities with specific and pertinent approaches, it stresses the underlying principles governing all valuation processes. The module also equips the students with the skills to use software, such as Excel, for implementing models and perform analysis.
Module Leader: Prof. Peijie Wang
Module Name: Women in Business
Module Code: HRL308 / Core/Elective: E / Credits: 20 / Semester: 2
Assessment Weighting: / Exam: / C/W: 100%
Short description:
This module is for anyone who is interested in women in the World of business. It aims to address the ‘invisibility’ of women in the mainstream business course literature by exploring gender perspectives in specific work contexts (e.g. large corporate, SME, micro, self- employed, informal economy). The module tackles contemporary issues, debating topics that are simultaneously enlightening and inspiring, as well as disconcerting and raw.
Module Leader: Margaret Greenwood
Module Name: Equality and Diversity in the Workplace
Module Code: HRL310 / Core/Elective: E / Credits: 20 / Semester: 2
Assessment Weighting: / Exam: / C/W: 100%
Short description: SHORT MODULE DESCRIPTOR: (max 425 characters)
The module provides a broad understanding of equality and diversity in the workplace. The module considers the paradigms underpinning regulation and voluntarism, organisational equality and diversity at the levels of strategy and operational practice, and how group and individual identities are constructed in the workplace.
Module Leader: Duncan Lewis
Module Name: Operations Management for Competitive Advantage
Module Code: STO301 / Core/Elective: E / Credits: 20 / Semester: 2
Assessment Weighting: / C/W: 50% / Exam: 50%
Short description: This module brings a strategic and problem-focused view to operations management, concentrating on spheres key to operations based competitive advantage, both in goods and service based industries. Particular consideration is given to operations strategy, supply chain management, lean thinking, performance measurement, quality management, project management and topical developments.
Module Leader: Charles Thornton
Module Name: Current Issues in Management
Module Code: STO306 / Core/Elective: E / Credits: 20 / Semester: 2
Assessment Weighting: / C/W: 100% / Exam:
Short description: This module exposes students to current debates within the field of business and management. The content will be fluid as it will draw on contemporary case studies, technological innovation, government legislation and philosophical, ethical or environmental debates.
Module Leader: David Owen
Module Name: Current Issues in Information Technology
Module Code: STO308 / Core/Elective: E / Credits: 20 / Term: 2
Assessment Weighting: / C/W: 100% / Exam:
Short description: The module reviews the latest in IT practice and research and its relevance to the management discipline. It covers topics such as legislation, ethics, security, sustainability and corporate governance and the role IT plays in these.
Module Leader: Prof Andy Phippen

01 Feb 2016