MG SITE TOURS RAISE FUNDS FOR LOCAL AND NATIONAL CHARITIES

·  Donations to Macmillan Cancer Support and Acorns Children’s Hospice Trust

·  400 visitors attended the weekly tour of the historic MG site in 2013

·  Tour includes engineering and technical centre, MG manufacturing facility and conference centre

·  On site museum features a special edition Golden Jubilee MG TF

Longbridge, 13 March 2014. Tours of the historic MG site in Longbridge, Birmingham have raised over £2000 for Macmillan Cancer Support and the Midlands based, Acorns Children’s Hospice Trust.

The tour has been running every Thursday afternoon for the last three years and although free to members of the public, the Midlands based manufacturer encourages a donation from all visitors to go towards MG’s supported charities.

Visitors include various MG car clubs from around the country, student groups from the UK and abroad, private clubs and owners of current and historic MG products. The tour has become a ‘must’ for all MG enthusiasts, with hundreds attending every year.

The tour consists of a visit to the purpose built factory sales centre, featuring the full product line up of current production MGs, as well as used MG vehicles. As all current MGs are designed, engineered and finally assembled at the Longbridge site, the tour includes a visit to SAIC Motor’s European Technical Centre (SMTC), a state of the art design and engineering facility, responsible for current MG products in the UK, and a walk through of the manufacturing facility, where current products can be seen on the production line at various stages of the build process. Next is a short presentation recalling the prestigious 90 year history of MG, which takes place in the 360 seater conference auditorium. A walk around the onsite museum gives visitors a chance to view a selection of historic MG products, including a one-off ‘Jubilee Gold’ MG TF created especially for, and used in, the 2002 Golden Jubilee celebrations, and Lord Austin’s office, relocated from its original location on site and painstakingly recreated using its original fixtures and fittings. Tours last for approximately two hours and spaces can be booked online at www.mg.co.uk/factory-tours.

Laura Richards, corporate fundraising officer at Acorns, commented: “We rely on voluntary donations and fundraising for the majority of the £8m plus needed to run our three Midlands hospices each year. This wouldn’t be possible without the support of organisations such as MG. Their donation will make a huge difference to local children and families and on behalf of everyone at Acorns, I’d like to say a big thank you.”

ENDS

About Acorns Children’s Hospice Trust

Established in 1988, Acorns Children's Hospice Trust is a registered charity offering a network of care for life limited and life threatened children and young people, and their families, across the heart of England. These children and young people are not expected to reach adulthood and require specialist care 24 hours a day, 7 days a week. Acorns is currently supporting around 640 children andnearly 900 families, including those who are bereaved. www.acorns.org.uk

About Macmillan Cancer Support

Macmillan Cancer Support improves the lives of people affected by cancer. One in three of us will get cancer. We are all affected by cancer. We can all help. We are Macmillan. As treatments improve, more and more people are living with cancer in their daily lives. This means they need more than medical help, they also need practical, emotional and financial support.www.macmillan.org.uk

About MG Motor

Since the first MG went on sale 90 years ago in 1924, the iconic British brand has become world famous for making stylish cars that are fun to drive and own, at remarkably affordable prices. The latest offering, the MG3 is no exception; the new, small modern MG brings style and fun to a new generation- giving a fresh twist on the innovation, sporty performance and statement style that first made the MG badge famous.

Modern MGs are designed, engineered and undergo final assembly at MG’s historic home in Longbridge, Birmingham.

Today, MG is owned by the SAIC Motor Corporation. SAIC Motor is currently rated 103rd in the Fortune 500 and, in 2013, achieved record global sales of over 5.1 million units, an increase of 13.71% on 2012 sales. SAIC Motor is the first Chinese automotive manufacturer to exceed five million units in a year, and 230,000 units of this extraordinary figure can be attributed to sales of the MG and Roewe marques worldwide.

More information is available at www.mg.co.uk/media

Laura Biss, PR Manager
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