Masterfoods USA/Ethel M Chocolates.
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List 2-3 reason why you are interested in this industry?
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- Company general info
Masterfoods USA manufactures and markets Confectionery/Snackfood, Petcare and Food products. This division's confectionery and snackfood brands -- including "M&M's" Chocolate Candies, SNICKERS Bar, TWIX Cookie Bars, STARBURST Fruits Chews, and COMBOS Brand -- are among the world's best loved and most widely available snacks. Masterfoods USA brands also include ETHEL M Chocolates and DOVE Chocolate. In recent years, the division has capitalized on the success of its confectionery brands by launching a wide range of ice cream products.
Masterfoods USA is a division of Mars Incorporated, a global manufacturing and marketing corporation.Mars is a $18bn business operating in over 65 countries. Company is still privately owned despite the size of the business. Being privately makes Mars one of the largest 'small family businesses' in the world.
Mars is a leader in each of its main businesses. Many Mars brands are among the category leaders and are now available in over one hundred countries on five continents.
Mars:
Company Type Private
Fiscal Year-EndDecember
2004 Sales (mil.)$18,000.0
1-Year Sales Growth5.9%
1-Year Employee Growth25.8%
2004 Employees39,000
ChairmanJohn Franklyn Mars
PresidentPaul S. Michaels
VP, MarketingJim Cass
VP, Treasurer, and CFOR. E. Barnes
ETHEL M ChocolatesisPrivate CompanywithHeadquarters Location: Henderson, NV89014-0231United States
“Make every day delicious.” Ethel M makes chocolates and confectionary. Provide service in corporate gifts: for conventions, banquets, corporate parties provide handsomely wrapped gifts. Ethel M Chocolates has personal gift consultants, who work with companies to help them make choices for events. “You can rely on Ethel M® Chocolates to represent you and your company with the best of taste and convey the same level of excellence you portray through your products and services.” The company now employs over 200 people with stores in 20 locations in Nevada, Hawaii and Virginia, and sales in the hundreds of millions.
2. Focuson
5 Principles at Mars:
Quality => Responsibility => Mutuality => Efficiency => Freedom
3. In the news
National Air And SpaceMuseum And Masterfoods USA Partner for the Cause of Historic Preservation, 10.13.2005
Limited Edition M&M'S® Candies Dispenser Expected To Raise More Than $1 Million
The Smithsonian Institution’s National Air and Space Museum and Masterfoods USA are teaming up to preserve thenational collection of aviation and space artifacts.
In support of the museum, Masterfoods USA has introduced a limited edition M&M’S Chocolate Candies dispenser, featuring a whimsical aviation theme, of which 100 percent of the proceeds will benefit the Museum. The dispenser is available for purchase at National Air and SpaceMuseum stores, M&M’S World store in Las Vegas and online at More than $1 million is expected to be raised for this important cause.
Proceeds from sales of the dispenser, which retails at $19.99, will be used for the construction of a state-of-the art restoration hangar at the StevenF.Udvar-HazyCenter, the museum’s companion facility in Chantilly, Virginia. From large overlooks, visitors to the hangar will be able to watch as specialists preserve and restore historic air and space artifacts.
M&M's get mega-sized
Mars Inc. targets grown ups with M&M's 55% bigger than the originals; introduces 6 'adult' colors.
A new line of Mega M&M's, which on average are 55 percent bigger than the originals, were introduced Thursday at Grand Central Terminal in Manhattan.
While Mini M&M's are popular among moms and kids, the new, bigger M&M's are designed with adults in mind.
4. Top Competitors
Cadbury Schweppes, Hershey, Nestlé
Sources: Company website, Businessweek.com, Hoovers.com