CONTENT/TEACHING OUTLINE

COMPETENCY:1.00Analyze the impact the sports and entertainment marketing industry has on the economy.

OBJECTIVE:1.02Illustrate the impact of sports and entertainment marketing on the economy.

Teacher Resources

Activity 1

Student Directions:

Your family is planning to attend a Charlotte Bobcats basketball game. Pretend you have an unlimited budget. Take five minutes and make a list of all the money that could be spent by your family from the moment you leave your house to go to the game until you return to your home after the game.

Teacher Directions:

Sample list of potential money spent (these are examples, but not to be limited) :

  • Hotel
  • Fast food restaurants
  • Full service restaurants
  • Souvenirs
  • Parking
  • Gas for automobile
  • A side trip to Paramount Carowinds or Discovery Place
  • Concession stand food
  • Rental car
  • Game ticket

Have students list their expenses on the board. This will allow all students to see if they left any items off of their individual list.

From the list on the board have students illustrate (using newspapers, magazines or Internet) their findings and include potential dollar amounts for each.

Have students attach to the illustration a half page written summary including:

(1)How attending a sporting event affects the family’s finances

(2)The impact of this game on the local economy.

Activity 2

LITERATURE REVIEW

Sporting events can bring a substantial amount of economic activity to the local economy.

Find and research an article on “the economic impact of an event or team on a community.” Write a one-page review of the article. Be sure to include the following:

  • Name of the article
  • Author of article
  • Date published
  • Where found (if Internet, give URL address)
  • Summarize the important facts (at least 4-5 complete sentences)
  • State what you learned from the article
  • Summarize what you liked about the article
  • Summarize what you disliked about the article
  • Do you agree or disagree with the article and why

Articles and information can be found using search engine,“economic impact of.”

Activity 3

January 3, 2004 NFL playoff game between the Carolina Panthers and Dallas Cowboys generated $8 million dollars in revenue for the Charlotte economy.

Using the Internet, find the economic impact on the local economy for the most recent following sporting events:

  1. Nascar Coca Cola 600
  2. Super Bowl
  3. NBA All-Star Game
  4. Chick-fil-A Peach Bowl
  5. World Series Final Game
  6. The PGA Tour Championship
  7. Stanley Cup Final Game

Please indicate where found (if Internet, give URL address).

Articles and information can be found using search engine,“economic impact of.”

Activity 4

Your high school football team had a successful regular season and will be participating in the playoffs. The first playoff game will be held at your school. What economic impact will your school and surrounding community experience because of this playoff game? Detail five economic impacts for your school and five for your community.

Teachers, here are sample answers for economic impact for the school:

  • Admission to the game

Teachers, here are sample answers for economic impact for the community:

  • Spectators purchasing gas for the cars

Activity 5

Using the Internet, research your favorite sports team and find the economic impact the team has on the local economy. Provide either the annual economic impact or the total economic impact since its conception.

Be sure to include the following:

  • Name of the article
  • Author of article
  • Date published
  • Where found (if Internet, give URL address)
  • Summarize the important facts (at least 4-5 complete sentences)
  • State what you learned from the article

Articles and information can be found using a search engine, “economic impact of.”

Sports and Entertainment Marketing II

Summer 2004

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