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FOR IMMEDIATE RELEASE:

Stuart Newmark Named General Manager
for The WestinLakeMary, Orlando North
Veteran Hotelier Returns to Central Florida

LAKE MARY, FL(May 27, 2010) – Yedla Management Company Inc., is pleased to announce that Stuart Newmark has been named General Manager of The Westin Lake Mary, Orlando North. Newmark who is no stranger to the Central Florida community,

has been in the hospitality industry for the past 34 years.

Most recently, he worked for Obaluxe Hotel Advisors as a Managing Director where he oversaw two resorts and marinas in the Florida Keys focused on repositioning and redeveloping these assets for owner Starwood Capital Group. He also served as a hospitality consultant on several other Starwood Capital Group projects inFlorida and New York.

Prior to joining Obaluxe, he was the Senior Vice President and General Manager for The Kessler Collection’sAAA Four-Diamond Grand Bohemian Hotel.

Newmark was the General Manager when the luxury hotel first opened in 2001 with a Westin flag. Throughout his tenure with Kessler, Newmark has been awarded top honors within the organization including Grand Performer of the Year, General Manager of the Year, Five Star Award of Excellence and Management Award of Excellence.

In 2005, he was named Senior Vice president of Operations at The Kessler Collection. responsible for overseeing operations of all Kessler Collection hotels (11) in Florida, Savannah, GA, Beaver Creek and DeBeque, Colorado and Taos, New Mexico as well as future developments. He was also a member of the owner’s corporate executive team.

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Page 2…Stuart Newmark General Manager

When the Grand Bohemian Hotel was affiliated with the Westin chain, Newmark was instrumental in leading the property to receiving Westin's "Best in Brand" award in overall guest satisfaction for four years in a row. In addition through his leadership the luxury property was designated one of the Best Hotels in the World through Conde Nast Traveler and one of the World’s Best Places to Stay through Travel & Leisure Magazine.

Mr. Newmark has served on various local boards including the Downtown Development Board for the City of Orlando and the Central Florida Hotel & Lodging Association. Hereceived his B.S. degree from the University of Central Florida (UCF), Rosen College of Hospitality Management with Honors and his A.S. Degree from the HotelSchool at the University of Massachusetts with Honors. In addition, he has been accepted into graduate program at UCF with aspiration of completing a Master’s degree

“We are pleased to welcome Stuart to our organization,” states Srinath Yedla, CEO at YRG Hotel, Group, Yedla Management Company. “His proven leadership skills and passion will help foster the momentum needed to drive corporate and leisure business”.

Opened in October 2009, The Westin Lake Mary, Orlando North,features 253 guest rooms and suites, Westin’s signature Heavenly Bed® and Heavenly Shower®, Shula’s 347 Grill and a lobby bar. Amenities include the 24-hour Westin WORKOUT® fitness center, Westin in-room spa program, Westin Executive Club Lounge, wireless high-speed Internet access, business center services, 24 hour room service, 14,000 square feet of meeting space, valet parking and self-complimentary parking. For more information or reservations, please call1-800-937-8461 or visit

YRG Hotel Group (A Yedla Management Company Partnership)

Yedla Management Company Inc., based in Huntsville, AL, serves as the developer and operator of the hotels owned by various Yedla Partnerships including YRG Hotel Group. The company currently owns, develops and operates multiple, award-winning brands from leading franchisors including Marriott, Hilton, and Starwood Hotels. Through its exceptional staff, extensive technical resources and thorough operational knowledge, Yedla Management Company has demonstrated a proven ability to deliver service and value for over 20 years.

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