MARKETING STRATEGY FOR SENIOR HOUSING MANAGEMENT

The following is a break down of who will be responsible for each contact in the community. If all parties involved are not holding up to the deadlines that was set for them the whole team will fail. We will do this for the next 4 weeks and then meet again to determine the results of the efforts put forth.

Community Representative:

  1. Will continue to make ALL follow-up phone calls, mail out Brochures and Thank You cards.
  2. Will set up lunch tours for potential residents and there families, we need to limit as much as possible the referral lunches, focus on the potential move in. Let the kitchen and management know at least 24 hours in advance. This is not always possible, all parties involved need to be flexible.
  3. Make sure the Private Dining room is always ready for show.
  4. Contact all the social workers at the hospital a minimum of once a week. (Mondays)
  5. Fridays fax the flasher fax to the following but not limited to discharge planners of the Hospitals, Skilled facilities, Senior Services, and hospice this will alert them of availability for move in as well as respite in yourcommunity and our willingness to work with them 24-7.
  6. I need to know where your last 50 Move Ins came from. This needs to be included in your next weekly report.
  7. Continue to use your Marketing Manager to help with organization and keep.

Receptionist:

  1. Create a flyer that talks about the MVV statement. This flyer will need to be done by Friday
  2. Find out whom the “Nurses” are in the Dr. offices they are usually the ones that make the referrals. Put together a packet for your staff to hand out, encouraging them to talk about us in the community. Make an incentive that if this card comes back to you with their name on it you will take them out for coffee or something like that, be creative. I know you can do it. This also should be done by Friday
  3. Put together folders to deliver your Physicians Orders and the Satisfaction Surveys in. You can also include any flyers we have going out at that time.

Assistant Manager:

  1. Know who all the nurses are in the Dr. Offices. Meet them and talk about our community. Do this on a regular basis for example (wed.). See if you can set up a time to meet with the staff (in there office) at the next staff meeting and talk about all of our services that we offer give out our brochures, take your nurse with you to talk about the medical side of Assisted Living, we can put something together for respite and give them a move in packet so they understand what we require for a move in.

“No one can do it alone but as a TEAMwe will succeed”

Executive Director/Nurse:

  1. First Impressions, we need a lot of help in this area. You need to make sure that housekeeping and maintenance as well as the landscaping crew are cleaning up when job is complete. The library, living room, formal dining room, activity room Front desk, entrance, main dining room and courtyards must always be set for show.
  2. Make sure that all paperwork is ready in a timely matter and that the moves in packets are ready for distribution.
  3. You and your nurse can deliver the Physicians Orders to be signed. That gets you and the nurse in the office to answer any questions and accept compliments or complaints with solutions or praises as well as the nurse a chance to double check the orders.
  4. When we get together again, I will need a report from you in regards to what the community has done as a team and the progress. This date will be set when we all get together.

All of your staff:

Go back to your community and plan a scavenger hunt. Use costumes get creative make an impression. Include all of your staff in this. Take the yellow pages and high light what areas you want them to cover. Pair your staff in two’s try to mix departments. They will get paid for this and they have a limit of 2 hours. They will need to bring back brochures or business cards for each contact that they make. The goal is to see who can prove the most contacts. The group will be treated to lunch by the Executive Director.

This strategy will get multiple people out into the community at a minimum of 3 times a week as well as doing this together as a team. I will be getting in contact with you to set a date to discuss the progress we have made.