Marketing Principles

Name: ______

POBF 3.0 Test

1. Mary, a marketing research manager, is fortunate to have secured an advertising budget of $30,000 from a bank loan. This is an example of which marketing function?

A. Distribution

B. Financing

C. Pricing

D. Selling

2. The Mudcats Stadium Restaurant developed a survey in order to gather consumers’ opinions about the restaurant’s new food items. This is an example of which marketing function?

A. Selling

B. Promotion

C. Marketing Information Management

D. Product Service Management

3. The manager of Blockbuster Video trains new employees about proper safety and security methods to prevent loss in the business. This is an example of which marketing function?

A. Product Service Management

B. Marketing Information Management

C. Promotion

D. Selling

4. In order to find solutions to consumers’ problems, marketing researchers conduct designed studies. Ask a small group of consumers to participate in an open discussion about a product is an example of what marketing research study?

A. Observation

B. Experiment

C. Survey

D. Focus Group

5. The average product cost for a popular pocketbook is $310. A local company has marked up the selling price by 45%. What is the amount of markup?

A. $45.00

B. $139.50

C. $449.50

D. $549.40

6. Which is an EXAMPLE of personalized promotion?

A. Beck presented a seminar to 3000 people to promote hand-held computers

B. Jade’s company posted flyers for guests to see about her detox program

C. Mary test drove several SUV’s at the Infiniti dealership

D. Whole Foods Company sponsored a health fair

7. In a marketing research study, Mattel presented a product to a child packaged in two different types of boxes. One of the boxes was bright and colorful while the other box had more writing on the outside. The purpose of the study was to deteremine which packaging was preferred. This is an example of which type of marketing research study?

A. Observation

B. Experiment

C. Focus Group

D. Survey

8. Alice is a sales associate at the local Best Buy. When her favorite customer walked into the store, Alice greeted her immediately and began telling the customer about the new Hewlett Packard computers. The two spoke about the features and benefits of the new computers. This is an example of which marketing function?

A. Selling

B. Product Service Management

C. Marketing Information Management

D. Promotion

9. Businesses usually specialize in producing a specific type of product, while customers want to purchase a variety of products. This illustrates differences in:

A. Assortment

B. Quantity

C. Location

D. Timing

10. Harris Teeter decided to use billboards rather than radio commercials to inform their customers about new products. This is an example of which marketing function?

A. Selling

B. Product Service Management

C. Promotion

D. Pricing

11. The new iPhone 4 offers customers a new program called Face Time, allows the user to record HD video, and has a better camera than the iPhone 3GS. These additions and improvements to the basic product are known as which part of the product?

A. Options

B. Packaging

C. Product features

D. Warranty

12. The price of a product will typically be higher if the product:

A. Is in high demand

B. Has been on the market for a long time

C. Is easy to make

D. Is unique

13. The Farmers Market is a place where farmers can sell their produce directly to the customers that will consume the products. Taking a product directly from the producer to the consumer represents which type of channel of distribution?

A. Direct

B. Indirect

C. Unique

D. Retailer

14. BP Gas offers a combo meal for $3.29 at its locations within five miles of fast food restaurants. Which step of the marketing strategy have they performed?

A. Create a marketing mix

B. Create a target market

C. Determine the supply

D. Expect customers

15. ESPN magazine has decided that their target market is geared towards sports enthusiasts. Which type of marketing segmentation has ESPN used to determine their target market?

A. Demographic

B. Geographic

C. Psychographic

D. Behavioral

16. Andrew purchases Crest Whitening plus Scope toothpaste because he feels it will help make his teeth whiter in order to appeal to the opposite sex. This represents which type of marketing segmentation?

A. Demographic

B. Geographic

C. Psychographic

D. Behavioral

17. Marissa and Alexis were searching for tickets online for the next Justin Beiber concert. The two decided to purchase lawn seat tickets rather than the expensive stadium seats because the lawn tickets were significantly cheaper than the stadium seats. Which buying motive have the two used to make this purchase?

A. Rational

B. Emotional

C. Patronage

D. Thoughtful

18. The Wakefield High School baseball coach always purchases the teams chewing gum from the local wholesale store. The baseball coach has used which type of decision-making in order to make this purchase?

A. Extensive

B. Limited

C. Routine

D. Thoughtful

19. The Carolina Little League Team is trying to decide whether to advertise in the local paper this season or continue with the same billboard as they had last year. Which type of decision-making is the little league team using in order to make this purchase?

A. Extensive

B. Limited

C. Routine

D. Thoughtful

20. Alex’s mother camped out overnight waiting in line to buy her Alex tickets for the UNC v. Duke Basketball game for his birthday. Which buying motive has influenced her purchase?

A. Rational

B. Emotional

C. Patronage

D. Thoughtful

21. Spencer has figured out that he wants a new big screen television. He knows that he can find information from the Internet, magazines, and talk with his friend that works at Best Buy. What is the next step in his decision-making process?

A. Gather information

B. Select and evaluate alternatives

C. Make a purchase decision

D. Determine the effectiveness

22. Linda searched the Internet for reviews on a new cosmetic product. This is an example of which type of consumer information source?

A. Media

B. Product Testing Organization

C. Government Agencies

D. Business Sources

23. The Better Business Bureau (BBB) helps inform customers about specific products and services. This represents which type of consumer information source?

A. Media

B. Product Testing Organization

C. Government Agencies

D. Business Sources

24. Joe wanted specific advice on a new bike, so he visited a local bike shop. This is an example of which type of store?

A. Department

B. Convenience

C. Specialty Retailer

D. Mail Order

25. Which type of traditional retailer provides popular items, offers long operating hours, and are usually located in highly accessible areas?

A. Supermarket

B. Discount Store

C. Convenience Store

D. Specialty Store

26. The iPod vending machine located in Terminal 2 of Raleigh-Durham International Airport represents which type of retailer?

A. Non-store retailer

B. Contemporary retailer

C. Traditional retailer

D. CRAZYßdon’t pick this one!

Extra Credit:

(2 points) Which US President is noted for beginning the consumer movement and establishing the very first consumer rights? ______