Marketing & Membership Director
Argyle Country Club - Silver Spring, MD
DEPARTMENT: Membership
POSITION TITLE: Director of Membership & Marketing
LOCATION: Argyle Country Club
REPORTS TO: Club Manager
About Argyle Country Club:
Argyle Country Club is a private country club located in Montgomery County. Since 1945, Argyle Country Club has provided first-class leisure and enjoyment in a family environment. Argyle is a relaxing sanctuary, surrounded by sweeping views of rolling hills and lush woods. Here, your family can engage in a range of activities - from golf, swimming and tennis, to dining, socializing and networking.
KEY DUTIES
The Marketing and Membership Director contributes to Argyle’s success by leading efforts to increase membership, deepen relationships with our members, and enhance member engagement, through strategies and programs to achieve active membership growth and retention. The Marketing and Membership Director is responsible for developing and implementing a strategy for finding prospective members, signing-up new members, and developing a relationship with members to improve retention. Specifically, the Marketing and Membership Director will
- Develop and implement marketing strategies to promote Argyle Country Club with the purpose of identifying a pipeline of prospective members
- Proactively engage prospective members to close new member deals
- Assess the need for and make recommendations regarding membership classifications to help ensure that the needs of ever-changing markets are met.
- Help new members develop relationships within the Argyle community
- Work with member committees to improve the Argyle experience
- Develop and implement programs, projects and activities designed to increase and retain membership in the club. Ensure coordination to achieve maximum enjoyment for members using the facilities and attending events
- Nurture relationships with current members to ensure retention and member referrals
- Represent the club in its relationships with numerous external constituencies, including the Chamber of Commerce, Realtors, Homeowners Associations, and other organizations.
- Develop and maintain processes and procedures ensuring a unique, efficient, and friendly means by which visitors become members, including developing adatabase for tracking visitors from their first visit through their Argyle experience as members,
- Develop (as needed) and maintain a member database
- Recruit, train, and evaluates subordinates as may be applicable
Job Requirements:- High-energy, outgoing personality
- Excellent written and verbal communications skills including the ability to develop effective working relations with management and all employees
- Diplomatic team player able to foster relationships with Members, employee partners and community members
- Creativity, attention to detail and strong organizational skills
- Demonstrated ability to network in the community
- Applicant must exhibit a professional appearance
- Applicant must possess a passion for providing high quality Member service and commitment to exceeding expectations
- Previous country club and/or business development experience required
- Degree in Marketing-related area preferred
- Marketing / sales experience preferred
- Computer proficiency in Microsoft Office and ability to learn new software
- Social Media and Newsletter/Web/Print Production experience a must
Send resume with cover letter to:
Michael Barrett, CGCS
Club Manager
Argyle Country Club
14600 Argyle Club Road
Silver Spring, MD 20906
or use the link provided
Job Type: Full-time
Required experience:
- Marketing/Business Development: 1 year
- Bachelor's