Marketing Manager, London (Salary: 34,000)

Marketing Manager, London (salary: £34,000)

Deadline for applications: 11pm, Monday 17 December 2012

Welcome!

Thank you for showing interest in this new role, and in considering working for this great charity, Seafarers UK. This document contains details on the organisation, on how to apply (and the timelines involved), a job description and a person spec. You can of course also find more information via our website www.seafarers-uk.org. I very much hope that after reading the below you will still be interested in applying for the position of Marketing Manager, a new and important post for Seafarers UK.

Thanks and kind regards,

Nigel Shattock

Director of Fundraising & Communications

Introduction to Seafarers UK

Seafarers UK (previously King George’s Fund for Sailors) is a fundraising and campaigning charity that gives grants to other maritime organisations, which in turn provide welfare services to those in greatest need within the maritime community. We are a passionate and patriotic charity and our focus is on supporting serving, retired, injured and veteran seafarers, and their families, from across the Merchant Navy, Fishing Fleets, Royal Navy and Royal Marines within the UK and Commonwealth.

The person and the role

Seafarers UK is seeking to recruit an experienced marketing professional who can confidently handle all our charity’s promotional and corporate communication needs. We are looking for an all-rounder, someone who is both comfortable with the technical aspects of digital media and content management, as well as with the design, editing and printing of marketing literature and publications. A key aspect of the role is the ability to promote our fundraising activities and events, using the appropriate channels to engage with all our supporters young and old, both online and offline.

The right person will have good brand and project management skills and an ability to write clear, concise, effective and accurate marketing copy. He or she will be able to demonstrate experience of directing a high-profile marketing campaign or fundraising appeal, and show how they have successfully used digital and social media platforms to raise the profile of an organisation. He or she will be good listener, confident in their own skills and specialism, have excellent people skills, be a self-starter and motivator and have a strong team-work mentality.

How to apply

Please email your CV along with a covering note that explains why this is the role for you and that provides examples of the essential knowledge and experience required (as set out in the person specification on page XXX), to .

The deadline for applications is 11pm, Monday 17 December. Interviews will take place 18th to 21st December, and if needed in the w/c 7th January.

Job Title: Marketing Manager

Reporting to: Director of Fundraising & Communications

Purpose of Role: To promote Seafarers UK’s brand, fundraising opportunities and key messages to all its supporters and stakeholders via all appropriate marketing, communications and publicity channels (not inc. print and broadcast media).

To support the organisation’s promotional and fundraising aims, campaigns and events by developing, providing and enabling all online and offline content and copy, as well as all supporting materials.

To develop, promote and use the organisation’s marcomms channels - in particular digital and social media - so as to continually drive engagement with existing and prospective supporters with the key aim of increasing voluntary and fundraising income.

Responsibilities

Publicity, promotional materials and supporter communications:

·  Responsibility for managing, overseeing, coordinating and delivering all charity and fundraising requirements for marketing and promotional materials (inc. flyers, HTML email promotion, event programmes, fundraising campaign posters, pop-up stands, exhibition displays etc.), inc. design, copy-writing, supplier management and print production. Effectively to act as a service provider to the organisation in the production of promotional collateral as required.

·  Whenever possible and appropriate, leading on, or signing off, all copy for any fundraising or generic promotional materials, ensuring writing is clear, accurate, concise, punchy, meaningful and in plain English (i.e. no jargon, management/consultancy speak, acronyms or, for example, use of five words where one will suffice).

·  Responsibility for writing and publishing (using carefully managed, and continually updated, email lists from our database) a short, monthly e-newsletter for sending out to our - mainly corporate – supporters, highlighting recent fundraising successes, case-studies and upcoming events, campaigns and activities. Key aim is to keep supporters informed and engaged and to encourage event and fundraising participation wherever possible. Close cooperation with the database administrator is required to manage and ensure integrity of recipient data.

·  In conjunction with the Fundraising Manager - Individuals: to liaise with our beneficiary organisations in researching, developing, securing and editing (for general and corporate comms use) as many individual and organisational beneficiary case studies and stories as possible, so as to represent through our literature the full range of services, beneficiaries and organisations that we support.

·  To maintain and continually update a bank of photos and images (inc. stock photos, case-study/beneficiary photos, commissioned photos etc.) that are clearly referenced and easy to locate/use.

Online:

·  Working closely with others (esp. the Events Team), retain overall responsibility for the Charity’s main social media channels - including Facebook, Twitter, YouTube and Linked-In - and ensure frequently updated content (e.g. news, stories, photos, videos etc.) with the focus firmly on engaging with supporters and encouraging participation and fundraising.

·  Develop Seafarers UK’s use of social and digital media, identifying and using new opportunities to promote the organisation’s name and brand, but in particular its fundraising events and campaigns - e.g. via the use of SEO, web development, content creation and management, and web advertising. On-going management of website listings - keeping the content up-to-date and accurate - is also a responsibility.

·  Manage the organisation’s website supplier relationship - in close collaboration with the Campaigns Manager (who oversees the campaigns website) - and when/where required, work directly with the website development agency concerned to upgrade, re-develop or build a-new the charity’s main website.

·  Manage and update the Charity’s main website (with regular fundraising information, stories, event details and other content) - ensuring the website remains up to date, fresh and interesting on a daily basis, and liaising with colleagues to obtain content ideas. On-going analysis of website usage (number of unique hits, pages most frequently visited etc.) also required.

·  Ensure regular updating of Press and Events pages (website and Facebook) by Campaigns Manager and Events team.

·  Analyse and review social media coverage on a regular basis (in conjunction with the Campaigns Manager as appropriate).

Corporate communications/publications:

·  In conjunction with the Director of Fundraising & Communications and the Director of Finance, project manage the design, content coordination, editing, lay-out and production of the organisation’s Annual Report and Impact Report, including obtaining annual quotes from suppliers and managing the internal approval process.

·  Responsibility for managing all editorial, production, scheduling, print and mailing processes and tasks (in conjunction with an external supplier) of Seafarers UK’s thrice-yearly supporter magazine. This includes liaising internally with staff in commissioning content, building data sets for mailing, and ensuring that different elements come together at the right time (such as cover letters, wrapping, labels, secure mailing house data transmission etc.).

·  Develop and maintain a communications/brand guide - highlighting standard organisational copy, logo and strapline use, fonts, primary and secondary colour palettes, template design approaches for promotional materials, use of images etc. - and support staff in ensuring it is continually referred to, and fully implemented across all channels.

General:

·  Development and implementation of a marketing/brand/communications strategy for the charity, dovetailing with a campaigning strategy where required and appropriate.

·  Management of a small, central, marketing budget across website management and development, Flagship production, legacy marketing, corporate publications, photography etc. (Costs for most promotional materials, where individual fundraising events or campaigns are concerned, are budgeted for separately by fundraising managers.)

·  Responsibility Legacy (Gifts in Wills) marketing via inclusion of agreed messages throughout all promotional materials, inc. web pages, and managing distribution of flyers to funeral directors and other trusted parties.

·  Where required, carry out research - either directly with existing supporters or via 3rd-party survey companies with potential supporters - to gain a deeper understanding of the profiles and attitudes of existing and potential supporters of SfUK, as well as brand/name awareness of the charity as a whole.

·  Implement marketing and communications requirements of charity/marketing partnerships where required (e.g. as part of official charity partnership or CRM promotion).

·  Develop and share an on-going print and production schedule which incorporates copy, editorial and printing timelines, costings and approval processes going forward. And where appropriate, build in any campaigning requirements in collaboration with the Campaigns Manager.

·  Keep the fundraising and senior management teams informed, via regular monitoring, analysis and feedback, as to how individual marketing campaigns have performed in attracting, cultivating and retaining supporters, donors and fundraisers.

Team Support:

·  Work very closely with the Campaigns Manager in coordinating all communications plans and work, ensuring no duplication or overlap of content, communications or promotional activities (unless by design).

·  Be flexible in work approach to provide support on other projects within the wider Fundraising Team when necessary.

·  Undertake any other duties compatible with this post as directed by the Director of Fundraising & Communications, with occasional representation of the charity at fundraising, special or public events (inc. on some weekends).

PERSON SPECIFICATION

Knowledge and experience

Essential:

·  Previous experience of working in an executive or manager-level marketing or communications role within a fundraising, volunteering or charity environment.

·  Direct experience of writing and implementing an organisation’s communications or marketing strategy.

·  Has directly managed the full promotion, marketing and communications requirements and activities of a high-profile charity appeal or campaign (inc. e-comms and social media).

·  Good experience of promoting and marketing fundraising events or challenges, using both online (inc. web advertising) and offline tools and channels.

·  Has successfully used digital and social media platforms and communications in promoting fundraising or volunteering opportunities, engaging with supporters and in raising the profile of an organisation and highlighting its key messages.

·  Can demonstrate previous project management and editorial responsibility for taking a major corporate publication through the entire production process - inc. planning, costing and budgeting, design brief, supplier management, lay-out, writing, commissioning, editing, proof-reading, sign-off and distribution/mail-out mechanisms.

·  Direct experience of writing clear, concise, effective and accurate copy for marketing purposes.

·  Able to demonstrate having worked across multiple marketing/communication projects at any one time on a regular basis.

·  Brand management for an organisation, including design, logos, guidelines and development of key messages.

·  Can demonstrate a good understanding of the very latest fundraising and communications tools and techniques.

Desirable:

·  CIM diploma/certificate.

·  Previous budgetary management responsibility.

·  Use of Word Press system for publishing and managing website content.

·  Use, or experience, of a well known design package such as In-Design.

·  Previous work for a welfare service provider or policy organisation, and/or a maritime charity.

·  Previous experience of using a 3rd-party e-newsletter system such as Mail Chimp.

Key skills:

·  An ability to demonstrate strategic and creative thinking in developing new fundraising and profile raising ideas and initiatives.

·  Technically competent in publishing content online (including text, videos, images, documents), using a content management system, as well as online advertising - e.g. Google Ads, Facebook Ads etc.

·  Technically proficient in developing and delivering all forms of marketing and publicity – e.g. design and production of flyers and promotional literature; design of displays and stands; digital and social media; corporate publications; newsletters; direct mail etc.

·  An ability to take a creative brief for a new event or fundraising activity and to develop supportive, eye-catching materials in a style and form appropriate to the particular aims and context of the project.

·  Strong copy-writing and editorial skills; able to distil a project’s aims, activities and asks into concise, punchy messages.

·  Able to robustly manage external creatives and suppliers across print, design, website support etc., keeping them to budget and agreed project delivery timelines.

·  Strong administrative skills and IT literacy inc. Word, Excel, Outlook, Powerpoint.

Personal skills:

·  A good listener, able to take on board requirements and respond efficiently and quickly.

·  Confident in own skills and specialism and ability to advise team members, but also being able to take on board others’ viewpoints and needs as part of the process.

·  Accuracy and attention to detail.

·  Excellent interpersonal skills and ability to communicate with people at all levels, adapting style of communication appropriate to the person/team/organisation they are dealing with.

·  A self-starter and motivator. Clear managerial direction will be given but it will be up to the post holder to plan their working week, identify their project timelines and stay focused on their on-going goals.

·  A strong team-work mentality. Seafarers UK is a small organisation and staff work closely to share ideas and help out with each others’ areas of work.

Ends