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MARKETING EN TIEMPOS DE CRISIS, ¿BENEFICIOSO O PERJUDICIAL?

MARKETING IN TIMES OF CRISIS, BENEFICIAL OR HARMFUL?

TANYA GABRIELA CASTRO CRUZ

PALABRAS CLAVE

Crisis Económica, Marketing, Marketing estratégico, el beneficio del marketing, Marketing en tiempos de crisis

KEYWORDS

Economic Crisis, Marketing, Strategic Marketing, the benefit of marketing, Marketing in times of crisis

INTRODUCTION

During an economic crisis, the companies by simple logic aims to reduce all your expenses, cutting almost by instinct the budget of your department or head of marketing, this solution is that many Ecuadorian companies especially the micro pose and running most of the latter have never been with knowledge or marketing department, believing that it is an unnecessary expense because it does not help them.

This type of errors tend to be very expensive, because, if the situation is bad, the sales are bad, your company is not known or has a bad image, it's most convenient opt for a marketing strategy that raise sales, enhance and develop the image of this and thus improve the situation. If companies fail to understand this situation the only thing that is left is perish through the corporate ignorance.

The companies that decided to increase its resources for the advertising even when the other did not, tended to stabilize and your brand among consumers, entrepreneurs who followed these thoughts investing are Carlos Slim and Warren Buffet, and thanks to this according to studies managed to boost their profits.

DEVELOPMENT

WHY AYUDARÍA MARKETING?

The Marketing considered a science that helps to overcome problems of enterprises, as well as benefit the consumer, is that since the year 1990 by converting the company in its objective, results of various research and studies show that aid in the performance of the relations with the customers, benefits of the products and the company's financial performance.

Any company with a strategic marketing plan and taking in clear priorities during bad times, are mostly prepared to survive during a crisis and come out much less affected than others that do not have marketing approach to help each other, whose performance leaves much to be desired in bad times. Let us remember that if the company is ready, in a crisis could overcome that and not at the end of the crisis this will lead the market thanks to its philosophy.

CONCLUSION

The best strategy to survive a crisis of a company is to have well clear that marketing is very important for the same, therefore, the image that we show, the way in which we handle the situation, the way in which we as a stand in the market against other competitors during bad times, requires great creative advertising and at the same time not be an expense for the company that can notsustainIt should be given the importance that must to marketing but not remove it as if it were the fifth wheel of the car, that erroneous idea could be the ruin of the company.