Marketing – Chapter 15 Quiz – Group 6

1. ______management is the element of supply chain management that concentrates on the movement and control of physical products.

a. vendor-managed

b. pull supply chain

c. logistics

d. floor-ready

2. How does a supply chain add value?

a. by making it more convenient and less expensive to purchase merchandise

b. by making the company pay more in order to charge more

c. the customer realizes the effort it took to get the product in place and are willing to pay more

d. eliminates the need to handle items individually

3. When the manufacturer is bearing the financial cost of owning the inventory, how is merchandise being sold?

a.  Consignment

b.  Pull supply chain

c.  Discounted

d.  Push supply chain

4. A secure communication system contained within one company is a:

a.  Electronic data interchange (EDI)

b.  Intranet

c.  Data Warehouse

d.  VMI

5. Which of the following is NOT a benefit ofjust-in-time (JIT) inventory system systems?

a.  reduced lead time

b.  lower inventory investment

c.  decrease in costs

d.  increased product availability

6. Merchandise cartons that are ______are prepackaged by the vendor for a specific store.

a.  interchanged

b. cross-docked
c. distributed
d. strategic

7. Which of the following is NOT a type of merchandise flow?


a. Distribution Centers
b. Dispatcher
c. Manufacturing
d. Customer

8. Which of these is a supply chain in which orders for merchandise are generated at the store level on the basis of sales data captured by POS terminals?

a. Push Supply Chain

b. Planning Supply Chain

c. Pull Supply Chain

d. Production Supply Chain

9. Which is true about just-in-time (JIT) inventory systems?

a. it reduces lead time

b. it increases product availability

c. it lowers inventory investment

d. it is also known as quick response systems

e. all of the above are correct

10. Information is used to generate sales forecasts and a delivery schedule in a ______system, while ______is the computer-to-computer exchange of business documents from a retailer to a vendor and back.

a. Electronic data interchange (EDI), Collaborative planning, forecasting, and replenishment (CPFR

b. Just-in-time (JIT) inventory, Collaborative planning, forecasting, and replenishment (CPFR)

c. Electronic data interchange (EDI),Vendor-managed inventory (VMI)

d. Collaborative planning, forecasting, and replenishment (CPFR), Electronic data interchange (EDI)

ANSWERS: 1 c

2 a

3 a

4 b

5 c

6 b

7 b

8 c

9 e

10 d