MARKET RISK SCENARIOS
MARKET RISK SCENARIOS
Page: / MARKET RISK SCENARIOS FOR THE INDUSTRY1 / ~ .... MARKETS
~ ...... TERMS USED IN THIS REPORT
~ ...... VALUE TERMS AND VOLUME TERMS
2 / ~ ...... MARKET VALUE
~ ...... ~ PRODUCT SECTOR : VALUE
3 / ~ ...... MARKET VALUE FORECAST
~ ...... ~ PRODUCT SECTOR : VALUE
4 / ~ ...... PRODUCT DEVELOPMENT
~ ...... ~ PRODUCT SECTOR : % OF TOTAL MARKET
6 / ~ ...... PRODUCT DEVELOPMENT FORECAST
~ ...... ~ PRODUCT SECTOR : % OF TOTAL MARKET
7 / ~ .... MARKET SCENARIO FORECASTS
9 / ~ ...... Base Forecast : Median Market Scenario
10 / ~ ...... Base Forecast : Worst Market Scenario
11 / ~ ...... New Product Development Market Scenario
12 / ~ ...... Market Segmentation Market Scenario
13 / ~ ...... Distribution Channel Improvement Market Scenario
14 / ~ ...... Price Cutting Effect Market Scenario
15 / ~ ...... Price Increase Effect Market Scenario
16 / ~ ...... Quality Improvement Market Scenario
17 / ~ ...... Export Sales Improvement Market Scenario
18 / ~ ...... Marketing Expenditure Increase : + 2% : Market Scenario
19 / ~ ...... Marketing Expenditure Increase : + 4% : Market Scenario
20 / ~ ...... Marketing Expenditure Increase : + 6% : Market Scenario
21 / ~ ...... Marketing Expenditure Increase : + 8% : Market Scenario
22 / ~ ...... Marketing Expenditure Increase : +10% : Market Scenario
23 / ~ ...... Marketing Expenditure Increase : +12% : Market Scenario
24 / ~ ...... Marketing Expenditure Decrease : - 2% : Market Scenario
25 / ~ ...... Marketing Expenditure Decrease : - 4% : Market Scenario
26 / ~ ...... Marketing Expenditure Decrease : - 6% : Market Scenario
27 / ~ ...... Marketing Expenditure Decrease : - 8% : Market Scenario
28 / ~ ...... Marketing Expenditure Decrease : -10% : Market Scenario
29 / ~ ...... Marketing Expenditure Decrease : -12% : Market Scenario
30 / ~ ...... Fixed Marketing Cost Objectives Market Scenario
31 / ~ ...... Variable Marketing Cost Objectives Market Scenario
32 / ~ ...... Distribution & Product Delivery Cost Objectives Market Scenario
33 / ~ ...... Selling Cost Objectives Market Scenario
34 / ~ ...... Advertising Cost Objectives Market Scenario
35 / ~ ...... Promotional & Pricing Cost Objectives Market Scenario
36 / ~ ...... MarketShareBuilding Objectives Market Scenario
37 / ~ ...... Market Share Holding Objectives Market Scenario
38 / ~ ...... Market Share Harvesting Objectives Market Scenario
39 / ~ ...... Sales Cost Improvement Market Scenario
40 / ~ ...... Promotional Expenditure Market Scenario
41 / ~ ...... Target Markets Development Market Scenario
42 / ~ ...... Order Taking Improvements Market Scenario
43 / ~ ...... Product Positioning Market Scenario
44 / ~ ...... Product Branding + Multi-branding Investment Market Scenario
45 / ~ ...... Customer / Order Processing Systems Investment Market Scenario
46 / ~ ...... Overseas Development Market Scenario
47 / ~ ...... Sales Personnel + Staff Improvement Market Scenario Market Scenario
48 / ~ ...... Sales & Marketing Cost : Market Scenario
49 / ~ ...... Customer Handling Improvements Market Scenario
50 / ~ ...... Bank Borrowing: 3% Inflation : Market Scenario
51 / ~ ...... Bank Borrowing: 6% Inflation : Market Scenario
52 / ~ ...... Bank Borrowing: 9% Inflation : Market Scenario
53 / ~ ...... Trading Credit Extension & Margin Reduction : Market Scenario
54 / ~ ...... MARKET DATA NOTES
~ ...... MARKET ENVIRONMENT
~ ...... Market Growth
~ ...... Market Structure
~ ...... Market/s Serviced
~ ...... TRADING AREA
~ ...... MARKET COVERAGE
56 / ~ .... Market forecast notes
67 / ~ .... MARKET NORMS
69 / ~ ...... MARKET GROWTH RATE ANNUAL INDICES
~ ...... MARKET MULTIPLIERS
~ ...... INDUSTRY INDICES
~ ...... INDUSTRY PROFILE
70 / ~ ...... CUSTOMER PROFILES
72 / ~ .... MARKETING COSTS
74 / ~ .... HISTORIC MARKETING COSTS & MARGINS
~ ...... SALES COSTS
~ ...... DISTRIBUTION + HANDLING COSTS
~ ...... ADVERTISING COSTS
~ ...... AFTER-SALES COSTS
~ ...... TOTAL MARKETING COSTS
75 / ~ .... HISTORIC MARKETING COST RATIOS & MARGINS
~ ...... PROFIT RATIOS
~ ...... MARKETING RATIO
~ ...... MARKETING OPERATIONAL RATIOS
~ ...... MARKETING COSTS
76 / ~ .... MARKETING COSTS FORECAST
~ ...... SALES COSTS FORECAST
~ ...... DISTRIBUTION + HANDLING COSTS FORECAST
~ ...... ADVERTISING COSTS FORECAST
~ ...... AFTER-SALES COSTS FORECAST
~ ...... TOTAL MARKETING COSTS FORECAST
77 / ~ .... MARKETING MARGINS + RATIOS FORECAST
~ ...... PROFIT RATIOS FORECAST
~ ...... MARKETING RATIOS FORECAST
~ ...... MARKETING OPERATIONAL RATIOS FORECAST
~ ...... MARKETING FACTORS FORECAST
78 / ~ .... Financial forecast notes
79 / ~ .... HISTORIC FINANCIAL DATA
80 / ~ .... Historic Balance Sheet
81 / ~ ~ ...... Historic Costs & Margins
82 / ~ ~ ...... Historic Financial Ratios & Margins
83 / ~ ~ ...... Historic Operational Ratios & Margins
84 / ~ .... Financial forecast notes
85 / ~ .... MARKET FINANCIAL FORECASTS
86 / ~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast
87 / ~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast
88 / ~ ...... Base Forecast : Median Market Scenario Financial Ratios
89 / ~ ...... Base Forecast : Median Market Scenario Operational Margins
91 / ~ .... Financial data definitions
MARKETS
IMPORTANT NOTE ON MARKET RISK SCENARIOS FIGURES GIVEN IN THIS SECTION
The MARKET figures given in this section are notated and the notations indicated signify the following:-
(1) = VALUE GIVEN AT INDUSTRY SHIPMENT VALUES OR PRICES
(2) = VALUE GIVEN AT WHOLESALE VALUES OR PRICES
(3) = VALUE GIVEN AT RETAIL VALUES OR PRICES
(4) = VALUE GIVEN AT PRICE PAID BY END USERS as appropriate
(5) = VALUE GIVEN AT ACTUAL PRICE PAID discounted as appropriate
UNITS = Units times the multiplier given in brackets, E.g. ( '000 ) = x 1000 Units
TERMS USED IN THIS REPORT
MSP: - Supplier or Producer Prices
WSP: - Wholesale or Distributors Sale Prices
RSP: - Retail Sale Prices
CSP: - The price at End User or final distribution level
DSP: - The price actually paid net of discounting
TURNOVER: Turnover is sales plus investment income, grants and other funds received, income from disposals and other sources.
VALUE TERMS AND VOLUME TERMS
The standard report generated usually provides data in VALUE terms. This is by far the most popular (as demanded by readers) measure of commercial activity. We can also provide data in VOLUME or UNIT terms and this can be specified when the report is ordered. Obviously some reports do not lend themselves to Volume quantification and thus availability of this data will vary according to the report and the database.
MARKET VALUE BY PRODUCT SECTOR
M0M| MEDIAN FORECAST Scenario Market Forecast
PRODUCT DEVELOPMENT % OF TOTAL MARKET
Q0M | MEDIAN FORECAST Scenario Product Share Forecast
MARKET DEFINITIONS
MKT_DEFI.HTM
MARKET DATA FORECAST
MARKET SCENARIO FORECASTS
The MARKET SCENARIO FORECASTS section gives a series of Market Forecasts for the industry using a number of assumptions relating to the decisions available to the management of the industry.
The Market forecast given shows the effects of marketing factors or improvements which company management are likely to recommend:
MARKET SCENARIO FORECASTS
- Base Forecast : Median Market Scenario
- Base Forecast : Worst Market Scenario
- Marketing Expenditure
- New Product Development
- Market Segmentation
- Distribution Channel Improvement
- Price Cutting Effect
- Price Increase Effect
- Quality Improvement
- Export Sales Improvement
- Marketing Expenditure Increase : + 2%
- Marketing Expenditure Increase : + 4%
- Marketing Expenditure Increase : + 6%
- Marketing Expenditure Increase : + 8%
- Marketing Expenditure Increase : +10%
- Marketing Expenditure Increase : +12%
- Marketing Expenditure Decrease : - 2%
- Marketing Expenditure Decrease : - 4%
- Marketing Expenditure Decrease : - 6%
- Marketing Expenditure Decrease : - 8%
- Marketing Expenditure Decrease : -10%
- Marketing Expenditure Decrease : -12%
- Fixed Marketing Cost Objectives
- Variable Marketing Cost Objectives
- Distribution & Product Delivery Cost Objectives
- Selling Cost Objectives
- Advertising Cost Objectives
- Promotional & Pricing Cost Objectives
- MarketShareBuilding Objectives
- Market Share Holding Objectives
- Market Share Harvesting Objectives
- Sales Cost Improvement
- Product Price Cutting
- Product Price Increase
- Promotional Expenditure
- Target Markets Development
- Order Taking Improvements
- Product Positioning
- Product Branding + Multi-branding Investment
- Customer / Order Processing Systems Investment
- Overseas Development
- Sales Personnel + Staff Improvement
- Sales & Marketing Cost Scenarios
- Product Quality Improvement
- Customer Handling Improvements
- Bank Borrowing: 3% Inflation Scenarios
- Bank Borrowing: 6% Inflation Scenarios
- Bank Borrowing: 9% Inflation Scenarios
- Trading Credit Extension & Margin Reduction Scenarios
Managers in the industry will, in both the short-term and the long-term, have vital decisions to make regarding the possible market scenarios and the subsequent margins and profitability. These decisions will need to be evaluated in light of the customers, markets, competitors, products, industry and internal factors. The scenarios given isolate a number of the most important commercial factors and provide market value forecasts for each of the scenarios.
Base Forecast : Median Market Scenario
M0B | BEST FORECAST Scenario Market Forecast
Q0B | BEST FORECAST Scenario Product Share Forecast
Base Forecast : Worst Market Scenario
M0W | WORST FORECAST Scenario Market Forecast
Q0W | WORST FORECAST Scenario Product Share Forecast
New Product Development Market Scenario
M02 | NEW PRODUCT DEVELOPMENT Scenario Market Forecast
Q02 | NEW PRODUCT DEVELOPMENT Scenario Product Share Forecast
Market Segmentation Market Scenario
M03 | MARKET SEGMENTATION Scenario Market Forecast
Q03 | MARKET SEGMENTATION Scenario Product Share Forecast
Distribution Channel Improvement Market Scenario
M06 | DISTRIBUTION CHANNEL IMPROVEMENT Scenario Market Forecast
Q06 | DISTRIBUTION CHANNEL IMPROVEMENT Scenario Product Share Forecast
Price Cutting Effect Market Scenario
M08 | SHORT-TERM PRICE CUTTING EFFECT Scenario Market Forecast
Q08 | SHORT-TERM PRICE CUTTING EFFECT Scenario Product Share Forecast
Price Increase Effect Market Scenario
M09 | SHORT-TERM PRICE INCREASE EFFECT Scenario Market Forecast
Q09 | SHORT-TERM PRICE INCREASE EFFECT Scenario Product Share Forecast
Quality Improvement Market Scenario
M10 | QUALITY IMPROVEMENT Scenario Market Forecast
Q10 | QUALITY IMPROVEMENT Scenario Product Share Forecast
Export Sales Improvement Market Scenario
M11 | EXPORT SALES IMPROVEMENT Scenario Market Forecast
Q11 | EXPORT SALES IMPROVEMENT Scenario Product Share Forecast
Marketing Expenditure Increase : + 2% : Market Scenario
M13 | MARKETING EXPENDITURE INCREASE : + 2% Scenario Market Forecast
Q13 | MARKETING EXPENDITURE INCREASE : + 2% Scenario Product Share Forecast
Marketing Expenditure Increase : + 4% : Market Scenario
M14 | MARKETING EXPENDITURE INCREASE : + 4% Scenario Market Forecast
Q14 | MARKETING EXPENDITURE INCREASE : + 4% Scenario Product Share Forecast
Marketing Expenditure Increase : + 6% : Market Scenario
M15 | MARKETING EXPENDITURE INCREASE : + 6% Scenario Market Forecast
Q15 | MARKETING EXPENDITURE INCREASE : + 6% Scenario Product Share Forecast
Marketing Expenditure Increase : + 8% : Market Scenario
M16 | MARKETING EXPENDITURE INCREASE : + 8% Scenario Market Forecast
Q16 | MARKETING EXPENDITURE INCREASE : + 8% Scenario Product Share Forecast
Marketing Expenditure Increase : +10% : Market Scenario
M17 | MARKETING EXPENDITURE INCREASE : +10% Scenario Market Forecast
Q17 | MARKETING EXPENDITURE INCREASE : +10% Scenario Product Share Forecast
Marketing Expenditure Increase : +12% : Market Scenario
M18 | MARKETING EXPENDITURE INCREASE : +12% Scenario Market Forecast
Q18 | MARKETING EXPENDITURE INCREASE : +12% Scenario Product Share Forecast
Marketing Expenditure Decrease : - 2% : Market Scenario
M19 | MARKETING EXPENDITURE DECREASE : - 2% Scenario Market Forecast
Q19 | MARKETING EXPENDITURE DECREASE : - 2% Scenario Product Share Forecast
Marketing Expenditure Decrease : - 4% : Market Scenario
M20 | MARKETING EXPENDITURE DECREASE : - 4% Scenario Market Forecast
Q20 | MARKETING EXPENDITURE DECREASE : - 4% Scenario Product Share Forecast
Marketing Expenditure Decrease : - 6% : Market Scenario
M21 | MARKETING EXPENDITURE DECREASE : - 6% Scenario Market Forecast
Q21 | MARKETING EXPENDITURE DECREASE : - 6% Scenario Product Share Forecast
Marketing Expenditure Decrease : - 8% : Market Scenario
M22 MARKETING EXPENDITURE DECREASE : - 8% Scenario Market Forecast
Q22 | MARKETING EXPENDITURE DECREASE : - 8% Scenario Product Share Forecast
Marketing Expenditure Decrease : -10% : Market Scenario
M23 | MARKETING EXPENDITURE DECREASE : -10% Scenario Market Forecast
Q23 | MARKETING EXPENDITURE DECREASE : -10% Scenario Product Share Forecast
Marketing Expenditure Decrease : -12% : Market Scenario
M24 | MARKETING EXPENDITURE DECREASE : -12% Scenario Market Forecast
Q24 | MARKETING EXPENDITURE DECREASE : -12% Scenario Product Share Forecast
Fixed Marketing Cost Objectives Market Scenario
M25 | FIXED MARKETING COST OBJECTIVES Scenario Market Forecast
Q25 | FIXED MARKETING COST OBJECTIVES Scenario Product Share Forecast
Variable Marketing Cost Objectives Market Scenario
M26 | VARIABLE MARKETING COST OBJECTIVES Scenario Market Forecast
Q26 | VARIABLE MARKETING COST OBJECTIVES Scenario Product Share Forecast
Distribution & Product Delivery Cost Objectives Market Scenario
M28 | DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES Market Forecast
Q28 | DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES Product Share Forecast
Selling Cost Objectives Market Scenario
M30 | SELLING COST OBJECTIVES Scenario Market Forecast
Q30 | SELLING COST OBJECTIVES Scenario Product Share Forecast
Advertising Cost Objectives Market Scenario
M31 | ADVERTISING COST OBJECTIVES Scenario Market Forecast
Q31 | ADVERTISING COST OBJECTIVES Scenario Product Share Forecast
Promotional & Pricing Cost Objectives Market Scenario
M32 | PROMOTIONAL & PRICING COST OBJECTIVES Scenario Market Forecast
Q32 | PROMOTIONAL & PRICING COST OBJECTIVES Scenario Product Share Forecast
MarketShareBuilding Objectives Market Scenario
M34 | MARKET SHARE BUILDING OBJECTIVES Scenario Market Forecast
Q34 |MARKET SHARE BUILDING OBJECTIVES Scenario Product Share Forecast
Market Share Holding Objectives Market Scenario
M35 | MARKET SHARE HOLDING OBJECTIVES Scenario Market Forecast
Q35 | MARKET SHARE HOLDING OBJECTIVES Scenario Product Share Forecast
Market Share Harvesting Objectives Market Scenario
M36 | MARKET SHARE HARVESTING OBJECTIVES Scenario Market Forecast
Q36 | MARKET SHARE HARVESTING OBJECTIVES Scenario Product Share Forecast
Sales Cost Improvement Market Scenario
M37 | SALES COST IMPROVEMENT Scenario Market Forecast
Q37 | SALES COST IMPROVEMENT Scenario Product Share Forecast
Promotional Expenditure Market Scenario
M40 | PROMOTIONAL EXPENDITURE Scenario Market Forecast
Q40 | PROMOTIONAL EXPENDITURE Scenario Product Share Forecast
Target Markets Development Market Scenario
M41 | TARGET MARKETS DEVELOPMENT Scenario Market Forecast
Q41 | TARGET MARKETS DEVELOPMENT Scenario Product Share Forecast
Order Taking Improvements Market Scenario
M42 |ORDER TAKING IMPROVEMENTS Scenario Market Forecast
Q42 | ORDER TAKING IMPROVEMENTS Scenario Product Share Forecast
Product Positioning Market Scenario
M43 | PRODUCT POSITIONING Scenario Market Forecast
Q43 | PRODUCT POSITIONING Scenario Product Share Forecast
Product Branding + Multi-branding Investment Market Scenario
M44 | PRODUCT BRANDING + MULTI-BRANDING INVESTMENT Scenario Market Forecast
Q44 | PRODUCT BRANDING + MULTI-BRANDING INVESTMENT Product Share Forecast
Customer / Order Processing Systems Investment Market Scenario
M45 |CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT Market Forecast
Q45 |CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT Product Share Forecast
Overseas Development Market Scenario
M47 | OVERSEAS DEVELOPMENT Scenario Market Forecast
Q47 | OVERSEAS DEVELOPMENT Scenario Product Share Forecast
Sales Personnel + Staff Improvement Market Scenario Market Scenario
M48 | SALES PERSONNEL + STAFF IMPROVEMENT Scenario Market Forecast
Q48 | SALES PERSONNEL + STAFF IMPROVEMENT Scenario Product Share Forecast
Sales & Marketing Cost : Market Scenario
M54 | SALES & MARKETING COST SCENARIOS Scenario Market Forecast
Q54 | SALES & MARKETING COST SCENARIOS Scenario Product Share Forecast
Customer Handling Improvements Market Scenario
M72 | CUSTOMER HANDLING IMPROVEMENTS Scenario Market Forecast
Q72 | CUSTOMER HANDLING IMPROVEMENTS Scenario Product Share Forecast
Bank Borrowing: 3% Inflation : Market Scenario
M87 | SHORT-TERM LOAN: 3% INFLATION SCENARIOS Scenario Market Forecast
Q87 | SHORT-TERM LOAN: 3% INFLATION SCENARIOS Scenario Product Share Forecast
Bank Borrowing: 6% Inflation : Market Scenario
M88 | SHORT-TERM LOAN: 6% INFLATION SCENARIOS Scenario Market Forecast
Q88 | SHORT-TERM LOAN: 6% INFLATION SCENARIOS Scenario Product Share Forecast
Bank Borrowing: 9% Inflation : Market Scenario
M89 | SHORT-TERM LOAN: 9% INFLATION SCENARIOS Scenario Market Forecast
Q89 | SHORT-TERM LOAN: 9% INFLATION SCENARIOS Scenario Product Share Forecast
Trading Credit Extension & Margin Reduction : Market Scenario
M96 | CREDIT EXTENSION & COST REDUCTION SCENARIOS Scenario Market Forecast
Q96 | CREDIT EXTENSION & COST REDUCTION SCENARIOS Product Share Forecast
MARKET DATA NOTES
THE MARKET ENVIRONMENT
There are four basic issues to investigate when considering the marketing environment for the industry.
Market Growth
Market Structure
Market/s Serviced
Customer & End User Factors
Market Growth (both short-term and medium term) by each Product and Market Area is fully evaluated in this section, as is the historic market data.
The Market Structure for the industry is very critical for profitability. The nature of the market, the location of the Market-Place, the customer base and the supplier structure is exhaustively covered in this report.
Market/s Serviced is the term used to denote the function between the product/s and services offered by the industry and the particular market sector which the marketing effort reaches. The Market Serviced is the true market for the industry in terms of product/s and services.
THE TRADING AREA
The Market analysis provides data in terms of the operational trading area of the industry. This being the regions, countries or states which form the effective competitive and market environment for the industry. Whether or not a company operates in the various areas covered is immaterial as the effects of the Market-Place exist nonetheless.
BASIS OF MARKET COVERAGE
Reports give coverage of all the Major Products and Markets supplied and serviced by the industry. The reported Target Markets are those which are perceived to be the most important area for the industry in the Medium and Long Term.
In that these reports are conceived as Market & Corporate documents it is felt important to concentrate only on those markets which represent the corner-stones of the industry customer bases and not become involved in any peripheral activities of the industry.
Market coverage is designed to encompass not only the existing markets for the industry, but also areas of market expansion, product segmentation, parallel markets, et al. By the same token the data excludes those market areas or sectors which are unavailable to the industry for whatever technical or commercial reasons.
MARKET DEFINITIONS
MKT_DEFI.HTM
MARKET NORMS
Norms for the product are shown in this section. This represents the major market sector data for the industry and as such forms the basis of comparison.
Only the most critical factors should be compared with the various scenarios given above as market averages can at best represent an indication and not a specific point of measure.
Reliance on market Norms are often used by analysts in order to support theories and suppositions and these are in turn used for investment scenarios. In fact market Norms or Averages are not tangible as they combine and manipulate data from companies in wide ranging activities and thus much of the data is superficial.
Much of the benefit in the analysis of market Norms is to use the data to provide guide-lines or parameters which can be seen to define and identify the target market sector.
Since these market Norms should be representative of the entire market it is wise to provide an average which encompasses all the major countries in the trade cell.
NOTES
Ref: / NOTES + DEFINITIONS01. / - OEM & Manufacturers Market Level
02. / - Wholesale & Distributor Market Level
03. / - Retailer & Added Value Retailer Market Level
04. / - End User & Consumer Market Level
05. / - Discounted & Promotional Market Level
06. / - Plant & Equipment Average Annual Investment
07. / - Product Prices as a % of the Market Average
08. / - New Products as a % of the Total Output
09. / - Relative output of Products of a Superior Quality as a % of the Total
10. / - Index of Comparative Salesforce and Selling Expenditure
11. / - Index of Comparative Advertising Expenditure
12. / - Index of Comparative General Promotional Expenditure
13. / - Product Adoption Rates
14. / - Product Sales Conversion Rates
15. / - Average Annual Sales Growth Rate
16. / - Capacity Utilization as a measure of Standard Capacity
17. / - Standardized Products & Services Index
18. / - Relative Employee Compensation Index
19. / - Instable Market Share as an Index of Total Market Share
20. / - Relative Forward Integration Index
21. / - Plant and Equipment Investment greater than Depreciation
- Plant and Equipment Investment Equal to Depreciation
- Plant and Equipment Investment Less than Depreciation
- Plant and Equipment Investment - Unallocated
22. / - Plant and Equipment in Use within the range 0-3 years
- Plant and Equipment in Use within the range 3-6 years
- Plant and Equipment in Use within the range 6-9 years
- Plant and Equipment in Use over years 9 old / Unallocated
23. / - Supplier Concentration = 8 Largest
- Supplier Concentration = 20 Largest
- Supplier Concentration = 50 Largest
- Supplier Concentration = Unspecified / Unallocated
24. / - Immediate Wholesale & Retail Customers
- Immediate OEM and Manufacturing Customers
- Immediate Consumer and End User Customers
- Immediate Non-Specific Customers / Unallocated
25. / - Enterprises within the Range 1-19 Employees
- Enterprises within the Range 20-99 Employees
- Enterprises within the Range 100+ Employees
- Enterprises within Unspecified / Unallocated EmployeeRanges
26. / - Buyer Age Profile in the range 0-19 Years
- Buyer Age Profile in the range 20-24 Years
- Buyer Age Profile in the range 25-34 Years
- Buyer Age Profile in the range 35-44 Years
- Buyer Age Profile in the range 45-54 Years
- Buyer Age Profile in the range 55-64 Years
- Buyer Age Profile in the range 65+ / Unallocated Years
27. / - Buyer Profile in the AB Social Group
- Buyer Profile in the C1 Social Group
- Buyer Profile in the C2 Social Group
- Buyer Profile in the DE / Unallocated Social Group
28. / - End User Age Profile in the range 0-19 Years
- End User Age Profile in the range 20-24 Years
- End User Age Profile in the range 25-34 Years
- End User Age Profile in the range 35-44 Years
- End User Age Profile in the range 45-54 Years
- End User Age Profile in the range 55-64 Years
- End User Age Profile in the range 65+ / Unallocated Years
29. / - End User Profile in the AB Social Group
- End User Profile in the C1 Social Group
- End User Profile in the C2 Social Group
- End User Profile in the DE / Unallocated Social Group
INDEX
MARKET DATA + NORMS