Weekly report

Market Research for Sri Lankaethnic wear

Sri Lankan Apparel Manufacturers & Suppliersare reputed worldwide for producingtop quality ethical fashion apparel trusted by the iconicglobal fashion brands Several Indian retail brands count on sourcing from Sri Lankan factories attracting global brands to invest in Sri Lanka as an Indian Sub Continent Hub.

So ethnic apparel in Sri Lanka are available at comparatively low cost with high quality. So to penetrate the market our website has to come up with something attracting so that customer notice us, like COD, easy exchange policy, virtual trial through which website would become noticeable among fierce competition

High qualityreliability

Long term relationships with reputed multinational retailers who have identified standards ofmanufacture and compliancehave led to economic sustainability. Association with global brands of international repute is not a mere business transaction but an exercise in maximizing value of wealth creation for society. Sri Lanka is a producer of "Garments without Guilt" the "Made in Sri Lanka" label is comfortably synonymous worldwide with the values of high quality, reliability, and social and environmental accountability.

Apparel Industry in Sri Lanka

Over the next few decades, the apparel industry grew to represent Sri Lanka's number one export. Following a 38% increase in textile-based revenue from 1996 to 1997, in which the industry generated $2.18 billion in earnings, 50 new textile factories opened in Sri Lanka in 1998.[9]As of 1998, the Sri Lanka apparel industry employed about 300,000 people in 800 factories. Sri Lanka nationals are primary owners of 85% of the small-to-mid-sized factories, while larger operations are typically joint ventures or foreign-owned.[9

As of the late 2000s (decade), the Sri Lankan textile industry contributes 39% to the industrial production of the country and represents 43% of the country's total exports. Since the 1970s, the industry has grown to become the country's largest single source of export revenue.[13]

A large portion of Sri Lanka's factory work is provided by women. As of 2010, 350,000 women are employed in the country's 850 apparel factories, or 85% of the industry's workforce.[Ethnic minorities also play a significant role in apparel production. The two largest apparel companies in Sri Lanka, MAS and Brandix, are run by individuals who belong to ethnic or religious minority groups. Sri Lanka is a predominantly Buddhist country, though Brandix is owned by a Muslim family. MAS Holdings is owned by a Hindu family, however majority of the members of the company's leadership belong to the Buddhist

Top Apparel Giants in Sri Lanka

  • Vogue Tex Group -
  • MAS Holdings –
  • Brandix Lanka Limited –
  • Hirdaramani Group
  • Maliban Textiles
  • Timex and Fergasam Group
  • Summit Industries (Pvt) Ltd

Facebook presence

Facebook should be used extensively to make presence felt in the market. Some contest can be introduced to increase engagement with the website. Though giant players are present in facebook but they are not active. Moreover these giant players are not specialized in ethnic wear.