Mailup Has Obtained Suretymail Certification: a Programme to Increase Email Deliverability

Press Release 08/09/15

MailUp has obtained SuretyMail certification: a programme to increase email deliverability rates

MailUp is now part of the network run by SuretyMail, the accreditation programme that guarantees all users of the platform have a better reputation in the eyes of the main internet service providers. Recognised by the most efficient spam filters, this certification means MailUp clients benefit from an improvement in deliverability rates.

********************************************************************************************************

Milan, 8thSeptember 2015. MailUp S.p.A. (MAIL.MI) (ISIN IT0005040354) announces that it has obtained certification from SuretyMail, the accreditation programme that improves the reputation of the sender in the eyes of the main ISPs to let all clients using the platform deliver emails and newsletters to mailboxes protected by even the most effective anti-spam programmes.

Thanks to SuretyMail certification – whose full name is ISIPP IADB Email Senders Accreditation Program – MailUp can communicate the appropriate level of email consent sent from the platform to the internet service providers. In this way, clients adopting the practice of “confirmed opt-in” are preferred.

Recognised by even the most efficient open-source spam filters such as SpamAssassin, this certification brings tangible benefits to MailUp clients, with an immediate improvement in increasing deliverability rates.

SuretyMail is an accreditation programme that advises ISPs to accept emails from accredited senders, offering ESPs like MailUp the chance to describe in detail the level of email consent from individual IPs.

Nazzareno Gorni, CEO of MailUp, says: “We are proud to become part of the SuretyMail network. This is another step in the fight against spam, to ensure all clients have the best reputation they can and email deliverability”.

Alberto Miscia, head of DeliverabilityCompliancein MailUp, states: “Whatwonus over was SuretyMail's approach, an accreditation programme that not only advises ISPs to accept the emails coming from accredited senders, but also undertakes to explain why: a policy of transparency that matches our culture of email marketing, based on consent and the fight against spam”.

Anne P. Mitchell, CEO of ISIPP SuretyMail, says: "We are delighted to welcome MailUp to ourSuretyMailcertified email family. MailUp hasconsistentlydemonstratedtheirdedication to not just email best practices, but to makingsurethattheircustomershave a superlative email experience. TheirbecomingSuretyMailcertifiedisfurtherevidence of theircommitment to ensuringthattheircustomers' email gets to the inbox, and we are pleased to partner with them!"

MailUp (MAIL.MI) is a tech company that has developed a digital platform of cloud computing (Software as a Service - SAAS) chosen by SMEs and large companies used for creating, sending and monitoring newsletters, email and texts. With more than 25 billion messages sent each year and over 8,000 clients (direct and indirect), MailUp is the leader in the Italian ESP sector in terms of both the number of emails sent and number of clients. The platform has a wide range of free web services with which to link external databases, CRMs, CMSs, ecommerce systems, ERPs, web analytics and business intelligence systems. 700 vendors, many of whom are located abroad, have chosen to share MailUp's culture of professional and responsible email marketing, nourished by skills, discussion and continuous research. MailUp does not sell and does not rent email addresses. Set up more than 10 years ago in Cremona, MailUp now has offices in Milan and San Francisco through MailUp Inc.

ISIPP,Institute for Social Internet Public Policy, develops and consults on Internet policies to both the public and private sector. ISIPP’sSuretyMail Email Accreditation and Certification service helps to ensurethatlegitimate email isdelivered to the inbox, and not the junk folder. Available to alllegitimate email senders, SuretyMailcurrentlyhelps more than 10 billionpieces of email getdelivered to the inboxeveryday.

For more information

MailUp Investor Relations

Giandomenico Sica

+39 02 71040485

MailUp Press Officer
Andrea Serventi
+39 0289603047

SuretyMail
877-265-3908