Karen RAKOTONOMENJANAHARY

Lot AVB 101 Avarabohitra Itaosy – 102 Antananarivo, MADAGASCAR

Tél. : + 261 32 02 555 61

E-mail : Malagasy

Curriculum Vitae

PROFESSIONAL EXPERIENCE

Mar 11 – to date Agence TAM TAM (Antananarivo, Madagascar), Advertising Agency

Account Executive responsible for the following accounts : Courts, Shoprite, Parabole

Madagascar, Food & Beverage, Ministère des Mines, Nouvelle Brasserie de Madagascar,

Fédération Malagasy de Pétanque

  • Customer relationships
  • Development of internal advertising briefs
  • Interface between customers and the Agency : coordination and follow up of design deliverables
  • Media Planning creation follow up

Oct 10 – to date Free Lance translator (English to French)

Translation of blogs extracted from care2.com website (environment, renewable energy, ecosystems, health, beauty)

Nov 09 – Juil 10 Novo Comm/Ogilvy (Antananarivo, Madagascar), Advertising Agency

Account Executive in charge of « Telma » (National Mobile Operator)

Coordinating the launch of advertising campaigns

  • Communication briefs
  • Budget follow up
  • Media Planning follow up
  • Styling and Design deliverables follow up

Planning campaigns

Oct 02 – Oct 09 Orange Madagascar (Antananarivo, Madagascar) - International Roaming

Roaming Coordinator

Launch of Offers and services

  • Launch of voice, short codes, SMS, prepaid and GPRS Roaming services
  • Increase the portfolio of partners number (from 19 partners in 2002 to 150 in 2009)
  • Launch of services required by the Orange Group
  • Creation of offers aimed to increase usage and revenue

Creation of reference documents related to the management and follow up of the activity

  • Building up of Inbound Roaming Budget (2007, 2008, 2009, 2010)
  • Building up of Strategy Plan 2006 – 2012
  • Negotiations of inter operator discounts tariffs
  • Roaming activity key performance indicators set up

Mai 00 – Juil 02 ARIO Madagascar (Antananarivo, Madagascar), General Sales Agent of Airline

Companies Air Mauritius and Air Austral, also representing South African Airways

Sales Executive

  • Responsible for Groups and VIPs (Embassies, National and International Institutions, Managers)
  • Communications Officer : developing communication plans for the opening of new routes and frequencies, distribution of communiqués
  • Responsible for market studies for the representation of new Airline Companies
  • Responsible for facilitation of visa to South Africa and Australia

Jan 99 – Juin 99 Société Malgache Electronique (Antananarivo, Madagascar), Representing

Canal Satellite in Madagascar

Personal Assistant and Sales Representative

 As Personal Assistant :

  • Organizing and planning the Manager’s agenda and travels
  • Filing
  • Correspondences

 As Sales Representative :

  • Supervision of 02 sales
  • Monitoring of clients : visits and holding a customer database
  • Development of administrative and commercial documents
  • Tracking sales and ordering for equipments

Mai 94 – Juil 98 Maison du Tourisme de Madagascar, (Antananarivo, Madagascar),

Organisation in charge of the promotion of Madagascar as a Destination

Sales Agent in charge of Communication

  • Participation in international tourism and commercial exhibitions : organizing Malagasy delegations travels
  • Launch of tourist products launches aimed to create or develop new tourist spots :

 Co-organizing a rallye to Mantasoa

 Organizing a sports event in Fort Dauphin (MADA RUN)

  • Relations with international specialized press : Géo Magazine, Años Luz, Tour Hebdo
  • Coordination of the Indian Ocean Commission activities (Tourism Section) in Madagascar : trainings, press (press release on Madagascar in the Italian specialized press TTG), organizing steering committee meetings in Madagascar
  • Organizing workshops to develop national and international tourist operators awareness
  • Creation of promotional documents : sales manual, brochures

1998 – 1999 International Business Support Center (Antananarivo, Madagascar),

Company bringing support to investors in Madagascar

Free Lance Translator

Translation from English to French of an environmental impact study related to the settlement of a mining Company

ACADEMIC AND PROFESSIONNAL TRAINING

1992 – 1994 :ISCAM, Antananarivo (Institut Supérieur de la Communication, des Affaires et du

Management)

Thesis study for the Diploma of Higher Studies in Tourism :

« Proposal for a Communication Plan to La Maison du Tourisme de Madagascar »

1992 :Baccalauréat A2 (Lycée Français de Tananarive)

2007 : Orange Madagascar - Institut Supérieur du Marketing (Paris)

Pricing policy

2006 – 2007 : Orange Madagascar - American Cultural Center, Antananarivo

« Advanced 2 English » Certificate

2005 : Orange Madagascar – INSCAE (Institut National Supérieur de la Comptabilité, de

l’Administration d’Entreprise), Antananarivo

Developing a Business Plan

2004 : Orange Madagascar, Antananarivo

Management

2000 : Air Mauritius Centre – Port Louis, Ile Maurice

Amadeus : basic functions

1995 : Air France, Antananarivo

Booking

1994 : Maison du Tourisme de Madagascar, Antananarivo

Internship studies

1993 : Hilton Madagascar, Antananarivo

Stage d’imprégnation

OTHER INFORMATION

Tongues Malagasy : Native tongue

French :Fluent

English : Fluent

Computering Usual tools (Word, Excel, Powerpoint, Outlook)

Interests Reading, watching movies, swimming, playing tennis

Visited countries Africa & Indian Ocean : Cameroun (Douala), Maurice, La Réunion, Mayotte

Europe : France, Suisse, Grande Bretagne (London, Oxford)

REFERENCES

Mme Irène ANDREAS (Reference for la Maison du Tourisme de Madagascar)

Mr Philippe TABUTEAU (Reference for Canal Satellite Madagascar)

Courriel :

Mlle Délicie RASOLOFOMANANA (Reference for IBSC)

Directeur Administratif de SNC Lavalin

Courriel :

Mr Christian DAVY (Reference for ARIO Madagascar)

c/o Ile Maurice Voyage – Paris

Courriel :

Mme Voahangy ANDRIANJAFY (Reference for Orange Madagascar)

Directeur de la Communication – Orange Madagascar

Courriel :

Mr Michel GONTARD (Reference for Orange Madagascar - supplier)

c/o Evolving System

Courriel :

Mr Jean Denis BOUDOT (Reference for Novo-Comm Ogilvy)

Directeur Général de Novo Comm Ogilvy

Courriel :

Mr Emmanuel VITRAC (Reference for Agence TAM TAM)

Directeur Général de l’Agence TAM TAM

Courriel :