DEMO Spring 2011 Participants:
Take your news to a new level

Marketwire, thepreferred newswire service for all DEMO Spring 2011 partners, presenting companies and sponsors,is pleased to offer you an exclusive news distribution package. Get the most out of your conference sponsorship by taking advantage of a special offer from Marketwire, a leading global news distributor and full-service communications partner.

Conference participants may select one of our comprehensive distribution offerings*: Marketwire’s US National Newsline or Social Media 2.0 US. You will enjoy even greater exposure and news visibility with free, value-added enhancements. (*Note: Participating organizations are entitled to one (1) release per company at no-charge, and can choose from the aforementioned two newslines. Marketwire’s CSRwire Plus is excluded from this offer.)

Marketwire’s US National Newslineoffers broad domestic distribution to thousands of local, regional and national newspapers and broadcast outlets, newswires, websites, financial terminal systems, databases, and trade publications across the country; from your local community newspaper to the New York Times, USA Today and The Wall Street Journal, as well as TheAssociated Press, Dow Jones, Bloomberg, Reuters, Yahoo! and MSNBC. This newsline also includes distribution over the AP Mobile network.

Social Media 2.0 US releases reach the ‘traditional channels’ above, and include interactive features like tagging and bookmarking options, in-release performance stats, user-friendly sharing options and website/channel reach.

Issuers must us the promo code “DEMO2011100” during submission in order to receive a no-charge release at . Detailed instructions follow in this document.

These additional services are FREE with your DEMO Spring 2011 news release:

Marketwire at a Glance
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications.

Marketwire will deliver your message to influencers, journalists, The Associated Press, major news sites and terminals such as Yahoo! Finance, Reuters and Bloomberg. We help you:

  • Connect your launch message to national media, and prospective customers and investors
  • Drive traffic to your website
  • Connect and engage with social media audiences
  • Create more visibility for your business on search engines, news portals and online databases

What is Marketwire Providing to DEMO Spring 2011 Participants?
Conference participants may select one of our comprehensive newslines at no-charge*- Marketwire’s US National Newsline or Social Media 2.0 US- and enjoy even greater news visibility with free, value-added enhancements. (*Note: Participating organizations are entitled to one (1) release per company at no-charge, and can choose from the aforementioned two options. Marketwire’s CSRwire Plus is excluded from this offer.)

US National Newsline Option

  • Broad domestic distribution to thousands of local, regional and national newspapers and broadcast outlets, newswires, websites, financial terminal systems, databases, and trade publications across the country
  • Distribution to The Associated Press and AP Mobile
  • Company logo included and live-linked
  • Embedded hyperlinks to drive traffic to your website
  • One embedded photo (photos from DEMO conference will be available here)
  • Social media tagging
  • Lifetime archive of your release at for increased long-term SEO benefit

Social Media 2.0 US Option

  • All of the features of US National Newsline Option (above)
  • Distribution to 1,000 rich-media capable online partners
  • Distribution to 1,200+ geo-targeted websites
  • Distribution to Twitter™, and the Pheedo™ blog ad network
  • Additional media exposure to almost 200 million visitors via YouTube™ and Photobucket™

For additional exposure, all DEMO-related news distributed via Marketwire will be featured on the DEMO website. Providing one central repository for all DEMO-related news and multimedia will make it easy for the media and influencers to be able to find more information about your company and products for their stories.

Following distribution of your release, you will receive our News Dashboard report:

  • News Dashboard Reportsprovide a summary of the important distribution metrics, and the ability to drill down into key details on reach, access, social engagement and visibility
  • Search Engine Optimization (SEO), which optimizes your release for higher results on the Web's leading search engines and extends the life of your release – forever

Click here for additional social media monitoring and analytics services from Marketwire.

Take advantage of this special offer from Marketwire offer in 3 steps:

  1. Create a Marketwire account – it’s free, easy and there is no annual contract.
  2. Go to the Marketwire website
  3. Click on “Sign In” at the top right corner
  4. Select your Account Type and choose “Click here to create a new account”
  5. Complete the online client application and agree to the terms
  6. Print, sign the bottom and fax it back to 310.765.3297 or email to
  7. Once we receive your signed agreement, we will authenticate the information and activate your account. The last step in activation is a phone call from us to verify details. If you receive a voicemail from Client Services, please call them back at your earliest convenience (800.774.9473)
  8. Your temporary password will be emailed to you
  9. Current Marketwire clients may use their established account for their complimentary release
  1. Write and submit your release for distribution.
  2. As the event draws near, prepare your news release and submit it to Marketwire for distribution. When you send us your release for processing and distribution, us must use the Promo Code “DEMO2011100”. But remember, complimentary releases may not be distributed until February 28 at 12:01 am Eastern per DEMO’s embargo rules.
  3. Agencies may submit a complimentary release on behalf of a client who has been chosen as a demonstrator, or may choose to establish membership on behalf of their client.
  1. Each release that is distributed at no charge per this offer from Marketwire and DEMO must mention DEMO and be about the demonstrator’s DEMO launch and company. Offer expires March 5, 2011.