Lightning Protection Sample Press Release
City, State –[Insert Company/Organization Name] and the Electrical Safety Foundation International (ESFI) are working to spread awareness ofa less recognized, yet more frequent weather hazard: lightning. According to new data compiled by Impact Forecasting and released by the Insurance Information Institute (III),U.S. insurance and reinsurance markets saw record costs from thunderstorms and convective weather; with 5.7 billion losses cited in the first-quarter of 2017.
“Lightning is a real danger to you, your home, and your electronics that many people don’t take seriously,”said ESFI President, Brett Brenner. “A single bolt of lightning can cause electrical surges capable of damaging or destroying sensitive equipment. Luckily, you can prepare your home and protect your electronics from this unpredictable, yet common hazard.”
ESFI reminds the public to protect their property by unplugging appliances and other electrical items, such as computers and televisions, to prevent damage from surges caused by lightning strikes. Point-of-use surge protection devices can help prevent damage to your electronics, but can’t safeguard against a direct lightning strike, which can carry as much as 300 million volts of electricity and 30,000 amps. If you live in an area prone to lightning, consider a Lightning Protection System (LPS).
“Severe weather may appear unexpected and out of our control,” said [Insert Company/Organization Contact]“but property owners can prepare for the unexpected by protecting property with equipment that safely routes lightning to the ground.”
According to the Lightning Protection Institute (LPI) this equipment, an LPS, provides a network of low-resistance paths to safely intercept lightning’s dangerous electricity and direct it to ground without impact to the structure or its occupants. When lightning’s electricity is confined to a properly designed conductive path via the LPS, damage is minimized or eliminated. ESFI recommends having an LPS installed by a certified installer to ensure the safety of the equipment.
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About the Electrical Safety Foundation International (ESFI)
The Electrical Safety Foundation International (ESFI) warns consumers to be aware of electrical dangers associated with severe storms and the resulting floods and power outages. Deaths and injuries during the summer months are frequently caused by post-storm electrical hazards.ESFI is a 501 (c)3 non-profit organization dedicated exclusively to promoting electrical safety. For more information about ESFI and electrical safety, visit