(Letter Follow Up for Repeat MLS Buyer Home)

“How I Communicate To Motivated MLS Buyers!”

Dear Mr. Expiry:

Thank you so much for allowing me the opportunity to meet with you and to view your home. I appreciated the time you granted to me as we discussed how to expose your home to my targeted MLS list of buyers.

First Time & Repeat Buyers!

It is very important we understand what type of buyer would be most interested in your home.

  • A general rule of thumb, regardless of market condition, is that only 5% of buyers are ‘first timers’, 90% are ‘move uppers’, and 5% are ‘move downers’.

This makes it easier for us to develop an effective marketing strategy when we know, in advance, which buyer type best matches your home.

The MLS Is Your Solution!

The MLS is the most powerful resource for targeting move up and move down buyers. At the same time, just placing your home on the MLS is not enough to ensure maximum exposure. This is the reason we must identify the targeted MLS buyers and market your home directly to them.

My ‘Targeted MLS Buyer’ Marketing Plan!

  1. Identify targeted list.
  2. Identify their listing agents.
  3. Communicate directly with the listing agent about your home.
  4. Email your listing directly to the listing agent of each MLS buyer home.
  5. Use the MLS daily notice to track the sale of these targeted home.
  6. Prepare a ‘Home Showcase’ marketing information kit for your home.
  7. Create a ‘Home Showcase’ web site for your home.
  8. Send both the kit and the web site to the listing agent.
  9. Send both directly to the targeted MLS buyers.

My ‘Internet’ Marketing Plan

We know 83% of buyers begin their search for a home online, before they even contact an agent. For this reason it is important we have an Internet marketing strategy to increase the likelihood of a buyer discovering your home is for sale.

My Internet Strategy Includes…

(List your Internet sites, Google adwords, MLS web site, Company Web site, etc.)

My ‘Neighborhood’ Marketing Plan

We know 91% of buyers also drive through the neighborhoods they actually want to live in before they contact an agent. For this reason it is important we make it easy for a buyer to know your home is for sale and to reach out and contact us for additional information.

My Neighborhood Strategy Includes…

(List your marketing aids, such as For Sale sign, 1-800 number, web site rider sign, talking house sign, open houses, etc.)

In Closing

Of course we will do our traditional advertising that will include:

(Place it here.)

With all of the above, I can guarantee maximum exposure for your home will be realized. It would be an honor to represent you in the sale of your home. Please give me a call so I can implement these strategies ASAP.

Yours Sincerely,

Name

Contact

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