Palliative Care Australia
Position Description
National Manager, Communications, Engagement and Media /
Incumbent / Reports To / Date
Vacant / CEO / May 2018
Position Purpose
This position is responsible for leading PCA’s engagement with the public and health sector by providing oversight of PCA’s internal and external communication strategies and resources. Responsibilities include managing all aspects of media liaison, national communications campaigns, website and social media, publishing, brand governance, member organisations relations and stakeholder events to ensure they are effective, sustainable and support PCA’s strategic direction.
This positon is a senior member of PCA’s management team and has a key leadership role in assisting the CEO in properly carrying out the functions of the organisation to meet community expectations and facilitating the implementation and achievement of the goals and objectives outlined in PCA’s Strategic and Business Plans.
Main Tasks and Responsibilities
  • Lead and deliver annual national communications campaigns in collaboration with member organisations and stakeholders.
  • Design and implement communication and engagement strategies, policies and work practices to deliver PCA’s contract milestones; ;
  • Monitor and evaluate communication and engagement activities to determine the effectiveness of strategies;
  • Lead and manage a small team to deliver communication and engagement programs and effectively allocate resources to achieve maximum value for the organisation;
  • Manage the PCA brand and create materials and templates to ensure consistent branding across the organisation;
  • Work with other teams to integrate communication and marketing strategies into their implementation plans and ensure messaging and branding is consistent with organisational standards;
  • Serve as primary writer of content for PCA material and oversee production and distribution, including newsletters, Palliative Matters publication, brochures, annual report, presentations and event-related materials;
  • Proactively build, enhance and leverage relationships with key contacts in targeted media outlets to elevate PCA’s visibility;
  • Build upon and manage online and new media strategies to expand PCA’s web presence and enhance brand awareness;
  • Provide oversight of management of website and content development, search engine optimisation efforts, and online visibility across channels;
  • Oversee social media engagement, including PCA’s accounts with Facebook, Twitter and other online social media sites;
  • Support communication strategies and product development requirements for key PCA events, campaigns and programs;
  • Employ a global approach to identify and engage effectively with a broad spectrum of stakeholders across multiple disciplines to advance PCA’s objectives;
  • Maintain the PCA database to efficiently facilitate external communications;
  • Undertake other duties as required, commensurate with existing skills, knowledge and experience.

Corporate Requirements
  • Participate as an effective team member within PCA, including assisting other members of the team when required.
  • Demonstrate a strong commitment to a quality culture, implementing standards of excellence and a continuous improvement business focus.
  • Support and promote a strong safety culture by ensuring all work activities are performed in compliance with the organisation’s Work Health and Safety Policy.
  • Reinforce and promote the principles of Equal Employment Opportunity and diversity in the workplace by ensuring that all employees and stakeholders are treated with dignity and respect.
  • Be conversant with policies and procedures relevant to this position and workplace.

Skills, Knowledge, Experience and Key Attributes (Selection Criteria)
Essential
  • Formal qualifications in marketing, communications, or public relations and/or substantial related knowledge and experience;
  • Experience and ability to successfully lead, manage and execute corporate communication and marketing plans within budgets in accordance with the organisation’s strategic goals and objectives;
  • Experience in preparing and presenting high quality information to different audiences, using different forms of media;
  • Demonstrated liaison and negotiation skills of the highest order;
  • Excellent interpersonal skills with an outgoing and friendly personality;
  • Demonstrated ability to work collaboratively with others;
  • Excellent communication skills, including written, graphic design, verbal and listening;
  • Highly organised with a demonstrated ability to meet deadlines according to agreed budget and timeframes;
  • Proven ability to maintain a voice across publications;
  • Proficient with MS office suite and experience with desktop publishing/page layout and photo editing software highly desirable;
  • Demonstrated experience in engagement with the Australian media;
  • Fluent in online marketing and social media.
Desirable
  • Knowledge and understanding of policies and issues relevant to palliative care reforms in Australia;
  • Experience working in a small team environment with a member based organisation.

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