Laura Link Maggio, APR
Strategy-Link Public Relations
11250 Old St. Augustine Road, Suite 15-245
Jacksonville, FL 32257
phone: 904-619-4768 cell: 904-635-3295 fax:904-619-4769
E-mail:
EDUCATION
B.A. Communications, print journalism, photography minor, 1988
University Of North Florida, Jacksonville, FL Magna cum Laude honors
PROFESSIONAL ABILITIES
ManagementManage clients, projects, marketing campaigns, direct marketing campaigns, strategy. Supervise and work with art directors, copywriters, printers, direct mailers, freelancers. Coordinate, plan media relations. Hire independent contractors. Very familiar with bid process. Managed regional development efforts for marcom agency. Managed communications department for international environmental firm.
Strategic PlanningEmploy the four-step planning model to work with clients to determine overarching goals, objectives, strategies and tactics. Use planning to determine and implement the right mix of public relations and marketing communications services to help clients achieve their goals.
Presentation SkillsPresent marketing proposals, creative briefs and public relations plans to clients and prospects, both local and out-of-town/state. Public speaking, presentations, lectures.
Public RelationsHighly skilled in all aspects of public relations management and practice, including research, planning, implementation and evaluation. Strong media relations. Successes include significant news coverage on JacksonvilleÕs top-rated news channel for a non-profit client. National and local media relations. Three-year director of the Board and 2001 President for PRSA. Presenter at PRSA International Conference 2001 and 2002.
Editing & WritingManage creative concepting, production, printing and direct mail distribution of collateral. Technical editing and proofreading. Market research report editing, production. Journalistic editing. Fifteen yearsÕ experience journalistic writing including seven yearsÕ experience in corporate, advertising and PR writing. Experienced interviewing high-level sources. Staff experience on daily and weekly newspapers. Financial and health subjects.
EMPLOYMENT
Independent Public Relations Consultant, April 1999 to present. Strategy-Link Public Relations.
Vice President, Senior Communication Consultant, March 2000-August 2000 (temporary). Merrill Lynch, Benefits and Investment Solutions, Jacksonville, FL4803 Deer Lake Drive West, 32246. Duties: Work with institutional-level clients such as AutoNation, DuPont, Glaxo-Wellcome and others to develop and implement long and short-term 401(k) plan communication and education strategy.
Vice President, 1996-1999.The J.R. Hoffman Agency/ Marketing Communications, Inc. Jacksonville, FL. 112 W. Adams St. Suite 1616, 32202. Duties: Director of Public Relations and Client Services.
Senior Consultant Client Services 1994-1996. The J.R. Hoffman Agency/ Marketing Communications, Inc. Jacksonville, FL. Duties: Account executive, new business development, Public Relations.
President and Owner. 1991-1994. Executive Editing, Green Cove Springs, FL. Duties: Direct and manage day-to-day operations and implement all creative and public relations campaigns.
Communications Manager. 1990-1991. Environmental Capital Holdings, Jacksonville , FL. Duties: Coordinate and create internal and external communications strategy and materials. International travel. Communicating sensitive environmental issues to the media and shareholders.
Business Writer. 1990. Financial News And Daily Record, Jacksonville , FL. Duties: Interview high-level business people, attorneys, judges, etc. for daily business profile column.
Staff Writer. 1988-1990. Folio Weekly Magazine, Jacksonville , FL.
PROFESSIONAL AND CIVIC AFFILIATIONS
Public Relations Issues Institute, Steering Committee, Chair, 1999.Treasurer, 1999, 2000. Graduate 1998.
Jacksonville Community Council, Inc. Marketing Committee, 1999, 2000.
Public Relations Society of America, North Florida Chapter, President 2001; Sole practitionersÕ committee Atlanta World Congress 2001, Director, 1998-1999; Secretary of the Board, 1997; Professional Development Committee, 1997; Newsletter Editor, 1996; Member since 1995. Accredited in Public Relations, 1997.
American Marketing Association, Member, 1997; Board member, 1995-1996; Public Relations chair, 1995-1996.
American Lung Association, Communications committee, 1996-1997. Communication consultant, 1999-2000.
Meninak, Public Relations Committee volunteer, 1997.
National Association of Female Executives, member, 1997-1998.
WomenÕs Center of Jacksonville, Planning committee, 1995-1996; Public Relations consultant, 1995-present; Support Group facilitator, 1996.
AWARDS AND ACHIEVEMENTS
Certified in Conflict Resolution, JCCI, 1999.
First Things First Covey Training, 1998.
What Matters Most, 1999
Public Relations Issues Institute, graduate 1998.
Accredited in Public Relations, Public Relations Society of America, 1997
Presidents Award, Image Awards, for Hibernia National Bank Radio 2000, 1998
Silver Microphone Awards, for two Hibernia National Bank retail banking radio spots, 1998
Award of Distinction, Image Awards, for Hibernia National Bank Welcome Kits, 1997
Award of Distinction, Image Awards, for American Lung Association Health House Public Relations, 1997
Certificate of Gratitude, American Lung Association, 1997
WhoÕs Who in Business, 1996, 1997