Kimball County Visitors Committee

PLAN OF ACTION

Vision: The Kimball Community is viewed as an attractive, marketable destination for travelers and visitors.

Mission: The Kimball County Visitors Committee’s Mission is to maximize the positive economic impact of visitor dollars to the communityby effectively marketing the Kimball Area as a desirable meeting and tourism destination.

Goals:

  1. Hiring Personnel

Hiring Committee: Chair – Henry Heeg, Marilyn Patterson, Larissa Binod, Larry Engstrom

  • Available Funding
  • Request funding from County
  • Request funding from the Economic Development Committee
  • Any other funding available?
  • Advertising Verbiage
  • Salary range
  • Benefit package – follow up with Cathy for opting out option
  • Experience preferred
  • Grant writing abilities
  • Approachable, creative, market and sales
  • Advertising for position
  • NEBTour List Serve
  • State Job Websites
  • Local Papers
  • Local websites: Chamber, City, County, etc.
  • Colleges
  • Job Description
  • Update current description
  • Include grant writing
  1. Maintain and Enhance visual marketing efforts

Community Relations Committee: Chair – Wesley Mietus, Carinda McConnell

  • Brochures/Advertisement/Literature
  1. Review current efforts; are we in the right publications?
  2. Other opportunities?
  3. Is there a way to quantify results?
  • Guide Books – Should Tourism take ownership of a “Community Guide”?
  1. Do we need one?
  2. What would it look like?
  3. Private and Non-Profit participation?
  4. Where would it be distributed?
  • Map – Should Tourism take ownership of a “Community Map”?
  • Do we need one?
  • What would it look like?
  • Private and Non-Profit participation?
  • Where would it be distributed?

Signage Committee: Chair – Henry Heeg

  • Billboards/Signage
  • What billboards do we have?
  • What do they say?
  • Where are they?
  • Condition?
  • Are there better areas?
  • Do we need support from an advertizing company to review and establish goals and potential billboard location?

Website Committee: Chair – Carinda McConnell

  • Website – What is the Tourism website?
  • List of all lodging facilities
  • List of facilities that can house events, meetings and conferences
  • List of area caters
  • Area Events Calendar - aware when lodging is full/slow??
  • Publish Visitors Committee information - (members, minutes, agendas, etc)
  • Publish Grant Application

HighPoint Welcome Center Committee: Chair – Al Pietsch, Marilyn Patterson

  • Welcome Center – What is Tourism roll in this?
  • Gather information recently discuss on project
  • Do we need one?
  • State and Regional participation?
  • Where would it be located?
  • What would be distributed there?
  • How would it be managed?
  • What amenities are necessary to have available there?
  • What funding is available?
  1. Maintain a presence with other local tourism entities to gain knowledge and information as well as continuing to assist in marketing efforts (Museum(s), Oliver Reservoir, Four Winds Golf Course, Panorama Point, Wind Energy Farm, The Flumes, Fossil Freeway, Agriculture Attractions??, Other Area Attractions??, etc.).
  • Town Meeting
  • Sponsor a “Town Meeting” and invite all stakeholders
  • Review the concept of “Branding” Kimball
  • Create a “stakeholder communications arrangement” – develop a email chain that all parties can utilize to communicate events, needs, opportunities for others as well as specific results
  • Foster and build upon existing events
  1. Review master list of “Tourism” events scheduled for 2011/12
  2. Review opportunity to support scheduled events (time, talent, financial)
  3. Review opportunity to help promote scheduled events
  • Build group knowledge about events that the Kimball area could / might handle
  1. Who would put on the events?
  2. Targeted audience?
  1. Create “Procedures Manual” for the Kimball County Visitors Committee
  • Utilize existing Procedures/Ordnances to formalize a specific working manual for the Committee to operate from
  • Define what the specific organization is – what’s the purpose, mission, and vision?
  • Utilize the mission and vision statements to outline objectives – what should they be working on, when should they be working?
  • How does the Committee operate:
  • What’s the hierarchy?
  • Where does the revenue come from?
  • How are bills paid?
  • Specific protocol for communications with the County Clerk and County Commissioners
  • What are the administrative/personnel policies?
  1. Update By-Laws for the Kimball County Visitor Committee
  • Utilize existing By-Laws
  1. Prepare new By-Laws to present to the County Commissioners
  2. Discuss adding Ex-officio members without voting rights – Chamber Director, Economic Development Director, ED Committee Member
  3. Discuss setting amounts for meals
  4. Discuss changing rule on missing three meetings – regular/special meetings
  5. Adding Errors & Admissions verbiage
  6. Adding Indemnification verbiage for Director

Plan of ActionPage 1

12/6/2012