Presents
SUBCOM:
SubscriptionPayments Exchange
Key Billing & Payments Strategies for Maximizing Recurring Revenue
July30 - 31, 2018
Marines’ Memorial Club
San Francisco, CA
Day One: July 30, 2018
8:00 – 9:00Registration and Continental Breakfast
9:00 – 9:15Chairperson’s Opening Remarks
Speaker TBA
9:15 – 10:10OPENING EXECUTIVE PANEL: Subscription Payments State-of-the-Industry
This lively, in-depth discussion will set the stage for the two days of talks that follow. Hear how leading merchantsfrom different corners of the industry are approaching ecommerce payment management as a strategic function and competitive differentiator. They will talk candidly about the current state ofrecurringpayments, the best practices they employ,their own successes and failures, and what we can expect for the future.
Topics to be discussed will include:
- How do recurring payments necessarily differ from on-off transactional—what are the added challenges? What are the benefits?
- What are successful recurring revenue giants like Netflix, Spotify, Uber, AirBnb, etc. doing to constantly stay ahead of the curve?
- Addressing unique challenges: B2B vs. B2C, digital goods or services vs. physical goods, enterprise vs. startup, etc.
- Bitcoin and cryptocurrencies—the future of digital payments or overhyped?
…And more!
Moderator TBA
Panelists:
Jeff Morris
Director of Product Management – Revenue
TINDER
Suhil Srinivas
Head of Products – Premium Growth & Commerce
Additional panelist TBA
10:10 – 10:50PRACTITIONER’S KEYNOTE: TOPIC TBA
Speaker TBA
10:50 – 11:10Networking break
11:10 – 11:45USE CASE: Thinking Beyond the Card—Global Solutions for Mobile Payments
Key talking points include:
-How needs change depending on a company’s country of incorporation and customer base location
-Keeping an eye on outliers—just because a method is popular widely doesn’t mean it’s right for your customer base
-Cost and risk assessment processes associated with commonpayment options
-P2P and cryptocurrency
Mei Lee Quah*
Industry Principal - Telecoms & Payments Strategy
FROST & SULLIVAN
11:45 – 12:20USE CASE: How to Know When It’s Time for Local Acquiring
How do you know when it’s time to set up a local entity abroad? What should you know going in? Listen to one international subscription powerhouse talk about the process leading up to putting down roots in another country.
Bill Rollinson*
Sr. Product Manager, Cloud Digital Payments
ADOBE
12:20 – 1:35 Networking Luncheon
1:35 – 1:55Regulation & Compliance Crash Course for Recurring Payments
Quickly get up to date on the latest for PCI compliance and other legal hurdles you need to be aware of.
Speaker TBA
1:55 – 2:30USE CASE: A/B Testing for Dynamic Retry—A Deep Dive into Blasting Involuntary Churn
Dynamic retry models outperform static models, but when enough variable factors are impacting the outcome, how do you weigh all contributing factors accurately? Here a leading subscription merchant will walk us through their experiences with A/B testing specific dynamic retry strategies in order to improve the probability of payment success and drastically reduce involuntary churn.
Speaker TBA
2:30 – 3:05USE CASE: Smart Dunning Strategies in Action
When a customer’s card is declines, how are you contacting them to let them know they haven’t paid? How do you decide what channel(s) to use? And how do you arrive at your messaging content? How easy are you making it for them to update their card information? Are you regularly testing your strategies or are you of the “set it and forget it” mindset when it comes to post-decline messaging? Learn from a top practitioner ways in which they’ve optimized their dunning process through a process of trial and error.
Speaker TBA
3:05 – 3:25 Networking break
3:25 – 3:55USE CASE: TOPIC TBD
Session details forthcoming
KasiaSitkiewicz
Product Manager, Billings & Payments
SYMANTEC
3:55 – 4:30USE CASE: Strategies for Selecting a Payments’ Processor
Session details forthcoming
Adam Clarke
Payments Manager
4:30 – 5:30PRACTITIONERS’ ROUNDTABLE: Risky Business—Fraud & Security in the New Recurring Payments Ecosystem
Recurring payments necessitate highly sensitive customer information to be stored electronically long-term.How can companies protect customer data and still minimize friction for users? How do companies determine their risk tolerance? And what happens to companies in the instance that customer data is continuously or excessively compromised? Listen to several leading payments practitioners discuss their strategies for mitigating risk while keeping customers’ payment and billing experiences breezy and seamless.
Discussion topics will also include:
-How EMV chip cards have driven fraud online
-Tactics for preventing chargebacks and what to do when you can’t
Moderator TBA
Panelists TBA
5:30 – 6:30Cocktail Hour
Day Two: July 31, 2018
8:30 – 9:00 Breakfast
9:00 – 9:10Chairperson’s Recap of Day 1
Speaker TBA
9:10 – 10:10PRACTITIONERS’ ROUNDTABLE: Going Global—What Merchants Need to Know About International Expansion
On Day 1 we discussed alternative payment methods as a way of optimizing the subscriber experience, but understanding alternative payment methods isn’t just about providing choice—understanding alternative payment modes as they vary from country to country is absolutely essential for successful international expansion. Listen to several top practitioners and payments professionals discuss their experiences with going global, and the unique challenges they faced in different regions—both regulatory and cultural—and how they overcame them.
Moderator TBA
Panelists:
Bill Rollinson*
Sr. Product Manager, Cloud Digital Payments
ADOBE
2 additional panelists TBA
10:10 – 10:45DIAMOND KEYNOTE: TOPIC TBD
Session details forthcoming
Speaker TBA
10:45 – 11:15Networking break
11:15 – 11:45USE CASE: Leveraging Machine Learning to Optimize Payments Success
Machine learning has already established itself as a powerhouse in the fin-tech, particularly in fraud management, but now there are other applications that are yielding promising results for merchants. Applications of machine learning in payments to be discussed include:
-Improving billing continuity
-Using behavioral clustering to effectively segment customers in order to improve testing and targeting
-Designing, testing, and optimizing communications approaches (best communications channels and call times)
-Identifying customers at risk of churning and acting quickly to retain them
-Improving predictability by identifying data anomalies in customer behavior and treating them as directed
And more!
Speaker TBA
11:45 – 12:15USE CASE: TOPIC TBD
Session details forthcoming
Joe Marconato*
Project Manager
UNBOUNCE
12:15 Conference concludes
*Pending speaker confirmation