Kevin William James
Doctoral Candidate - Marketing
LouisianaTechUniversity
1111 Cottonwood Drive
Ruston, LA, 71270
830-481-0500
Email:
Education
LouisianaTechUniversity
Ruston, Louisiana
Passed Statistical Tools Qualifier: Summer 2009
Passed Major Comprehensive Exam: Summer 2010
Expected Dissertation Proposal Defense: February 2011
Dissertation Supervisor: Barry Babin, Ph.D.
Expected Dissertation Defense: June 2011
Expected Graduation Date: Summer 2011
LouisianaStateUniversity
Baton Rouge, Louisiana
Master of Business Administration
2007
TexasA&MUniversity
MaysBusinessSchool, College Station, Texas
Bachelor of Business Administration
2004
Discipline-Based Scholarship
Peer Reviewed Journal Articles
Babin, Barry and Kevin James (2010), “A Brief Retrospective and Introspective on Value,” European BusinessReview, Vol. 22, No. 5, 471-478.
Tobacyk, Jerome, Barry Babin, Jill Attaway, Stanislaw Socha, David Shows, and Kevin James (2010), “Materialism through the Eyes of Polish and American Consumers,” Journal of Business Research, Forthcoming.
Articles under Review
“Is the March Madness Seeding Process Consistent? A Team/University and Conference Level Analysis,” (with James J. Cochran), Submitted to INFORMS Journal.
Scholarship in Progress
“What Matters? Action, Intentions, or Outcomes?” (with David Shows), Targeted for Journal ofPersonal Selling and Sales Management, (near completion).
Conference Presentations
“Ethnic Diversity, Sex Differences and Reactions to Ethically Ambiguous Situations in a Sales Management Context,” (with Melanie Gardner and David Shows), 2008, Presentation to Academy of Marketing Science.
“A Review and Update of the Classification of Goods System: The Customer Involvement System,” 2008, Presentation to the Academy of Marketing Science.
“Is the March Madness Seeding Process Consistent?” (with James J. Cochran), 2008, Presentation to INFORMS.
“CLOSER THAN YOU THINK: OUTSHOPPING INTENTIONS AND THE PERCEPTIONS OF DISTANCE,” (with David Shows and Yasemin Ocal Atinc), 2010, Presentation to Academy of Marketing Science.
“Ethical Judgments by Salespeople and the Impact of Trust between Salespersons and Sales Managers in the Modern Sales Environment,” (with David Shows), 2010, Presentation to Academy of Marketing Science.
Textbook Case
Frontier Golf Simulators, in Exploring Marketing Research, 10th Edition. Chapter 15, Case 15.1, 396.
Professional Activities
Ad Hoc Reviewer for the Journal of Business Research
Ad Hoc Reviewer for Academy of Marketing Science (conference papers)
Teaching Experience
Advertising, 2009 (LouisianaTechUniversity)
Personal Selling, 2010-2011 (LouisianaTechUniversity)
Experience
NetNearU – College Station, Texas
Currently consulting with this worldwide provider of wifi software and back office support in developing a university-based marketing campaign for a new subsidiary goWIFI.COM.
NetNearU – College Station, Texas
Assistant Marketing Director Internship (2006)
Designed and executed a customer satisfaction survey with 55% response rate for this wifi software development company with customers including AT&T, Comcast, Time Warner, Sprint, EarthLink, Verizon, Department of the Navy and the U.S. Marine Corp. Formally presented findings and recommendations to top management and department heads, along with a SWOT analysis and competitor profile analysis
NII Communications, Inc. San Antonio,Texas
Marketing and Technical Support Specialist (2004-2005)
Selected for management trainee program, rotating through all company departments before assignment to the department of marketing and technical support. Developed a training program and technical support manual to increase proficiency and productivity of new technical marketing support personnel. Received monthly awards for superior customer service.
Lone Star Personnel, Inc. San Antonio, Texas
Marketing and Public Relations Liaison (1999-2002)
Developed new business by calling on current and potential client companies, acquiring an understanding of each client’s needs and preferences. Was instrumental in increasing revenues by an average of 20% per year.