JOB TITLE:Communications Executive

JOB DESCRIPTION

JOB TITLE:Communications Executive

REPORTING TO:Tim Bolot, Chief Executive

DIRECT REPORTS:None.

JOB PURPOSE:To deliver a professional communications service putting in place effective communications strategies to manage the information needs of internal and external stakeholders, while maintaining the reputation and corporate identity of Silverline Care and associated companies.

Internal & External Communications

•Work with partners to develop a comprehensive communications strategy for Silverline Care and associated companies

•Support delivery of Silverline Care’s internal and external communications plans by sharing information and encouraging two-way dialogue

•Ensure that all staff remain up-to-date with important organisational information by preparing and issuing regular information cascades which include reliable mechanisms for staff feedback and comment

•Develop and promote effective and inclusive internal communications systems and mechanisms for staff recognition, involvement and engagement including supporting the planning and delivery of events such as staff celebration awards and long service awards

•Ensure that internal communications systems/mechanisms are consistent with the company’s vision and values and help promote a culture where all staff understand and are involved and are working together towards the achievement of the company's objectives

•Devise and maintain systems for gathering news and information from across the whole company for internal and external communication

•Liaise with external agencies, designers and printers to ensure effective production of publications and other branded materials from design to print delivery – ensuring they are delivered on time and represent best value for money

•Build and maintain relationships with teams across the organisation, providing timely communications support generally and advice on how to communicate high impact issues, ensuring that confidential and sensitive information is handled appropriately

Digital Communications

•Work with partners to develop a digital communications strategy and company policy on the use of social media

•Take responsibility for the delivery of digital communication

•Develop and manage digital communications tools and campaigns

•Help to develop new ways to communicate with residents, staff and stakeholders via digital communications such as Yammer, Facebook etc.

•Support staff with practical guidance, including those without specialist computer skills, on how to use various digital tools, including social media, to communicate with their colleagues and stakeholders

•Provide digital communications advice to staff throughout the company

•Respond to social media posts and feedback comments to relevant departments

•Keep abreast of digital developments to ensure the company maximises every communication opportunity

•Ensure that the company website and intranet positively reflect the business and are user-focused in their content and navigation and that the content is up-to-date and topical

•Handle queries or problems relating to the website from people with varying degrees of computer literacy

•Work with external agencies to further develop the website

•Monitor traffic to the website

•Manage the production of the company's electronic newsletters for staff, residents and stakeholders

Media Management

•In consultation with relevant colleagues, gather information and prepare statements to respond to media enquiries using the external PR agency

•Participate in the company’s media on-call service

General

•Manage and oversee the consistent roll-out of the company's corporate identity

•Learn and enforce the company's in-house style

•Contribute to the reputation of the company by promoting good communications at all times and challenging poor communications when required

• Deal with a range of telephone enquiries, maintaining office systems and company ways of working

•Establish effective networks and partnerships with other organisations to enable the company to continuously improve and adopt best practice

Health and Safety

As an employee of Bolt Asset Management, the post holder has a duty under the Health and Safety at Work Act 1974, to:

• Take reasonable care of the health and safety of themselves and all other persons who may be affected by their acts or omissions at work.

• Co-operate with their employer to ensure compliance with Health and Safety legislation and the Health and Safety policies and procedures of the organisation, not intentionally or recklessly interfere with, or misuse, anything provided in the interests of health, safety, or welfare, in pursuance of any of the relevant statutory provisions.

Data Protection

• The post holder must at all times respect the confidentiality of information in line with the requirements of the Data Protection Regulations.

• This includes, if required to do so, obtain, process and/or use information held on a computer in a fair and lawful way, to hold data only for the specified registered purposes and to use or disclose data only to authorised persons or organisations as instructed.

This list of duties and responsibilities is by not exhaustive and the post holder may be required to undertake other relevant and appropriate duties as reasonably required.

Bolt Asset Management reserves the right to amend this Job Description from time to time, according to business needs. Any changes will be confirmed in writing. Please note that you share the responsibility for making suggestions to alter the scope of your duties and improve the effectiveness of your post.

Person Specification

• Excellent planning and organisational abilities
• Excellent briefing skills
• Excellent writing and editing skills
• Ability to work on own initiative or as part of the team
• Well organised with excellent attention to detail, including good proof-reading skills

• Ability to think strategically and long-term
• Enthusiastic with ability to motivate and influence others and participate in team working
• Ability to self-start projects and initiatives, taking responsibility for planning and delivering discrete pieces of work, escalating issues or decisions as necessary
• Enthusiasm for learning new skills
• Flexible, co-operative and adaptable to change
• Resilient and professional
• Discreet and diplomatic with the ability to handle sensitive information and work with colleagues in a busy environment

Skills and Experience Required

Experience and work achievements
Proven experience working in a communications environment / Essential
Experience of information gathering and dissemination in a large and geographically-dispersed organisation / Essential
Knowledge of managing print production / Essential
Good understanding of differing needs of audiences and the use of tactical options to reach them / Essential
Experience of writing, editing and producing creative communications collateral for use in different channels to high standards / Essential
Good understanding and experience of using communications as a change management vehicle / Essential
Experience of managing and protecting house/organisation style and corporate identity/image / Essential
Ability to formulate policies and standards to underpin and support corporate communications activities including: branding, corporate identity, information management, enquiry management, print and on-line publications. / Essential
Knowledge and experience of event planning and delivery / Desirable
Experience of working with social media in a business environment (Yammer, Facebook, Twitter, LinkedIn etc.) / Essential
Experience of using content management systems and intranet/website design/management / Essential
Experience of writing for the intranet and intranet management / Essential
Knowledge and experience of publishing processes across different platforms, particularly social media / Essential
Skills and abilities
A demonstrable flair for design – the ability to present complex information in a visually engaging way / Essential
Ability to work effectively with agencies and freelancers / Essential
High standard of MS Office applications / Essential
Excellent writing/editing skills and verbal communications skills / Essential
Ability to translate complex information into Plain English and deliver appropriately to key audiences / Essential
Ability to communicate sensitive issues / Essential
Personal attributes
Forward-thinking, innovative, creative and enthusiastic / Essential
Ability to identify problems/issues, seek information, analyse, evaluate and put forward an appropriate solution / Essential
Ability to consider different tactical options to meet business needs and translate concepts into operational plans / Essential
Self motivated – able to work on own initiative / Essential
Able to actively encourage and support a team working environment / Essential
Able to travel within the Group as required / Essential
Flexible approach to working arrangements / Essential
Knowledge and educational achievements
Educated to degree level, ideally in a relevant discipline (Communications, PR, Marketing) / Desirable
Knowledge of how social media can be effectively implemented in a business environment / Essential

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