Job Title: Communications and Fundraisingmanager

LD/HR/FM, 2017

JOB DESCRIPTION

Job Title: Communications and FundraisingManager

Department:Communications and FundraisingTeam, Corporate Services Department

Hours:37.5Hours Per Week

Accountable To:Assistant Director (Corporate Services)

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JOB SUMMARY

Develop and finalise Imagine’s overall Fundraising Strategy and take responsibility for the delivery of the agreed Strategy and ensure all fundraising activities are in accordance with that Strategy and the Marketing and Communications Strategy.

Lead, manage, support, motivate and develop the fundraising team to ensure agreed targets are met and drive the growth of all sources of fundraising income, both digital and traditional. Ensure compliance with the Fundraising Code of Practice, the Data Protection Act (General Data Protection Regulations (GDPR) from May 2018) and other regulatory compliance such as Health and Safety.

LOCATION

The post holder will be based at Head Office at Hope Street, Liverpool but will be expected to support local fundraising initiatives in our services across the North West and London.

SUPERVISORY RESPONSIBILITY

The post has direct supervisory responsibility for the Communications and Fundraising Team which comprises the Head of Communicationsand, currently, three interns. This structure is subject to review.

MAIN DUTIES

a)FundraisingTeam & Internal relationships:

Following consultation with appropriate stakeholders, develop and obtain approval for an overall Fundraising Strategy for Imagine.

Ensure the structure for the Fundraising Team is fit for purpose and reviewed as needed

Lead, manage, support, motivate and develop the Fundraising Team (individuals and as a team) in order to guarantee achievement of all fundraising objectives, targets and overall fundraising strategy

Encourage collaborative working, openness, positive attitudes, mutual understanding and a strong work ethic to maximise the effectiveness of the fundraising team; ensure adherence to financial procedures

Introduce best practice procedures, work flow in all areas of responsibilityand set fundraising standards

Maintain an awareness of all Imagine services to identify fundraising opportunities appropriate to the needs of the Charity, corporately and locally; maintain positive working environment and cross team working

Establish an effective performance management framework for Fundraising, including Key Performance Indicators (KPIs) and presenting reports for Senior Management, Audit committee and Trustees

Inspire staff, volunteers and trustees of Imaginetoensure income opportunities are maximised.

b)Fundraising:

Take responsibility for the delivery of the agreed Fundraising Strategy incorporating regular giving/support, events and grants and trust funds to ensure long term growth and sustainability.

Ensure all fundraising activities include actions which reflect the Marketing and Communications Strategy.

Set, deliver and monitor annual fundraising plans and budgets, effectively managing resources to maximise income, minimise costs and ensure a good return on investment.

Work closely with the Finance Manager to ensure budgets, targets and forecasts are realistic and in accordance with agreed strategy. Compile relevant elements of the annual budgets and ensure that income and expenditure are monitored to ensure early indications of deviations from budget

Ensure all main fundraising programmes have a cost benefit analysis and a budgeted plan.

Oversee the production of the fundraising publications including leaflets, newsletters and marketing materials including fundraising presence on the website and in social media.

Develop and implement strategies to inform and engage with the public in local communities to stimulate active contributions and an increased donor base.

Become the voice of Imagine’s Fundraising team and be visible in local communities; act as a passionate Ambassador for Imagine, raising the profile and inspiring others to want to be keen supporters.

Develop ways of engaging supporters/donors and maintaining that engagement in collaboration with fundraising and operational colleagues.

Ensure effective stewardship of donors encouraging long term loyalty. Ensure they are welcomed (if new), thanked, informed about how their donation helps Imagine, kept up to date with developments and made to feel an important part of the Charity; subject to the requirements of GDPR.

Develop Imagine’s organisational ability for public fundraising together with fundraising colleagues. Consider database, infrastructure, banking, digital, welcome journeys, retention and resource requirements.

Oversee the development and maintenance of relationships with key media contacts across a range of different media, acting as a spokesperson and representative of the Charity as required.

Identify and maximise PR opportunities for fundraising, generating news stories to stimulate public involvement using all modes of communication including social media;

Support all fundraising activities with a strong digitally-driven donor experience whilst enabling traditional face to face methods of engagement where required. Maximise online/electronic donation opportunities, developing the use of IT, website, mobile communications and social media in fundraising.

Manage Trust Fund and donor research, identifying new funding opportunities ensuring Imagine is able to present a compelling case for support and demonstration of impact.

Lead on compliance, ensuring a legal and ethical approach to fundraisingcompatible with Imagine’s ethos as professional, caring and progressive organisation;and that corporate and local service managers and teams take responsibility to implement and fulfil all required standards in accordance with the Fundraising Code of Practice and the Data Protection Act (GDPR from May 2018).

c)Governance and Quality Assurance

Ensure compliance with the Fundraising Regulator Code of Fundraising Practice, the Data Protection Act (General Data Protection Regulations (GDPR) from May 2018) and Information Governance

Ensure fundraising guidance is created, reviewed and kept up to date to ensure supporters operating in aid of, or on behalf of Imagine are provided with up to date knowledge of legislation, Health and Safety and relevant policies and procedures.

Ensure standard operating procedures are developed and maintained for all relevant fundraising activities and are delivered to a consistency high quality, to time and within overall resources made available

Represent Imagine in a professional and appropriate manner at all times

Keep up to date with current charity legislation and regulation relating to fundraising activities.

d)Communication

Review and develop the current Marketing and Communications Strategy

Support the development of the Charity’s website, with relevant partners, and the relevant policies for appropriate use of social media;

REQUIREMENTS - All employees are expected to:

Act with integrity at all times.
Ensure that principles of quality are included into all areas of work.
Always be responsive to customer priorities.
Demonstrate working within the organisations objectives and commitment to continuous personal learning and development.
Comply with all health and safety and any other statutory regulatory requirements.
Undertake any other tasks, which may be requested from time to time by the organisation.
Safeguard all organisation property, confidential information or privileged knowledge relating to work.

TRAINING and DEVELOPMENT

To participate fully in training and development
Attend and participate in supervision sessions and an annual personal review
Attend and participate in staff meetings
To contribute to the learning of other staff

EQUAL OPPORTUNITIES: Imagine aims to provide high quality services to enhance the quality of life of people experiencing disadvantage. In order to fulfill this aim it operates a policy of equal opportunities to ensure that no service user, job applicant, employee, voluntary worker or carer is discriminated against either directly or indirectly on the grounds of gender, age, race, colour, sexuality, nationality, religion, ethnic or national origin, disability or marital status.

8. CONFIDENTIALITY: In the course of your duties you may have access to confidential information about individuals or about Company business. Under no circumstances must this information be communicated to anyone other than the authorised persons. These may include medical or other professional staff who are involved in the care and treatment of the person. If in doubt refer to the Line Manager

Please note that this job profile may be amended to meet the needs of the service and does not preclude other tasks as directed by the team leader. Alteration will be discussed in advance with the post holder whose agreement will not be unreasonably withheld.The job description does not form part of your contract of employment.

Signed ______Date ______

PERSON SPECIFICATION: Fundraising Manager / Essential/
Desirable / Method of Assessment
Application/interview/other
Training and
Qualifications /

Educated to degree level or equivalent relevant professional experience
A proven commitment to continuous personal and professional development
Diploma or Advanced Diploma in Fundraising or other relevant fundraising qualification

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E
D /

AF/I

AF/I

AF/I

Experience /

Substantial experience working in a charity fundraising role or in a role with demonstrable transferable skills
Experience of effective income generation across the different fundraising streams with successful achievement of targets.
Demonstrable experience of networking in fundraising
Experience of project planning and management
Understanding of the principles and purposes of a Fundraising Strategy
Understanding of the principles and purposes of a Marketing and Communications Strategy
Experience of cross collaboration working with other team members and external consultancy where necessary
Experience of managing own workload with limited supervision
Proven experience of budget setting and management
Advanced IT skills including Excel and Fundraising Software programmes.

/ E
E
E
E
E
E
E
E
E
E /

AF/I

AF/I

AF/I
AF/I
I/O

AF/I

AF/I/O

AF/I
AF/I

Knowledge and Skills /

Good interpersonal skills, capable of building and developing successful relationships at every level
Ability to communicate effectively with key stakeholders (internal and external)
Good negotiation skills and persuasive style.
An ability to initiate and develop relationships with potential and current donors/supporters
An ability to work independently, reliably and consistently
Proven ability to work to strict deadlines
Experience in staff management
Understanding of web design

/ E
E
E
E
E
E
E
D /

I
AF/I
AF/I
AF/I

Other /

Confident and Assertive
Understanding of and commitment to the work of Imagine
A willingness to travel to Imagine’s services across the North West and London
A willingness to work flexible hours through prior arrangement as the needs of the job dictate (some weekends and evenings)
Willingness to undergorelevant training

/ E
E
E
E
E /

I
AF/I/O
I