Job Title:Celebrity Relationship Manager

Job Title:Celebrity Relationship Manager

To assist the Head of Communicationand Marketing in the creation and implementation of an effective celebrity strategy (across sport, entertainment, media and royal patrons), aligning it to the wider charity plans for growth, including fundraising and communications

To identify and recruit new celebrity patrons, ambassadors and agents, securing their long term support to Sparks across a broad mix of activities including fundraising, PR, campaigning and networking for example

To develop and maintainoutstanding relationships with our existing celebrity patrons, ambassadors and agents, delivering a first class partnership experience and strengthening the link to our medical research programmes

To develop and implement an innovativecelebrity fundraising strategy to secure repeat, long term and predictable sources of income and gifts in kind

To recruit and manage a series of regional celebrity groups to assist with regional fundraising activities and help generate local awareness of Sparks and our work

To work with other colleagues across Sparks, (specifically the Heads of Regional Fundraising, Events and Corporate Partnerships) to secure celebrity support, managing expectations around the charity’s ability to provide celebrities on demand and ensure requests are realistic, timely and appropriate

To continually assess the impact of celebrity involvement, ensuring that we value their commitment appropriately whilst maximising all fundraising, PR and awareness raising opportunities

To provide outstanding stewardship to all our celebrity patrons ensuring that they are highly valued, recognised and supported, inspiring them with our vision as well as providing the necessary knowledge and skills to represent Sparks effectively

To manage and monitor income and expenditure budgets, setting ambitious targets to meet objectives, improve cost-income ratios and long-term sustainability

To maintain accurate records of all communication and developments, ensuring that Raiser’s Edge database is updated and reviewed continually

To review and establish processes, systems, policies, contracts, consent forms and, where appropriate, standard procedures for all celebrity requestsin an effort to maximise efficiency and return on investment

To contribute to the development of the overall fundraising and communications strategy and budget, working across the charity to ensure effective information sharing, planning and delivery

To be accountable to the Head of Communication and Marketing for achieving agreed targets and provide regular reports in relation to celebrity support, fundraising activities and recruitment

To maintain a broad awareness of developments and trends in the sporting and celebrity environment by developing and maintaining an active network of contacts and ensuring that any potential opportunities are maximised.

To manage the health and safety of celebrities when acting on behalf of Sparks, including conducting risk assessments as appropriate, and ensuring they have access to, and participate in, appropriate instruction, training and supervision if required.

To be flexible in approach and undertake any other relevant duties or projects delegated by the Head of Communication and Marketing, which are in line with the responsibilities of the post

Education level:Degree level education or equivalent in fundraising

Desirable:

Experience, knowledge and skills:

At least three years demonstrable experience of working directly with celebrities, sports people and agencies to deliver media coverage, fundraising, and awareness objectives
Excellent understanding of communications and procedures to work with celebrities, sports people and agents
Ability to lead the development and research of a wide range of celebrities, sports people and their agents
A successful track record of recruiting new celebrity patrons and maximising value from existing relationships
Proven experience of motivating, and managing celebrities
Demonstrable experience of researching, developing and recording details of all contacts and communications with celebrities, sports people and agencies
Proven track record of budget management and financial planning
IT proficiency to a self-supporting standard in Microsoft Office applications and Raiser’s Edge would be desirable

Personal Attributes:

Outstanding relationship management skills with the ability to motivate and inspire celebrity patrons
Effective networker with a high level of interpersonal skills and a strong ability to negotiate, influence and present to a range of people and groups
Highly motivated with a ‘can do’ attitude
Confident and enthusiastic, with the ability to motivate and consistently gain commitment from celebrity supporters
Entrepreneurial approach to working with celebrities with the ability to identify and maximise opportunities with existing and potential new celebrity patrons
An out-going, positive individual, who is able to prioritise their work and is target driven and solution focused
Strongcommunication, writing and editing skills with the ability to write engaging speeches and presentations
Commitment, determination and the ability to cope well under pressure and a demanding workload
Innovative in approach with strong creative skills
Excellent time-management skills
Strong attention to detail
Team player
Diplomatic
Sense of humour

Physical Requirements:Must be prepared to travel as required and work evenings and weekends if required