Statistical Tables - National

Full Report - Weekday

January to December 2010

Due to the extreme weather conditions occurring inlate November and December a small proportion of the total sample(c2%) was completed in the first week of January in franchise areas worst affected by the weather.

JNLR/Ipsos MRBI 2010/4 Data 2010

Espri Ltd.

TABLE 1 TOPLINE SUMMARY LISTENERSHIP DATA

╔═════════════════════════════════════════════════════════════════════╗

║ SUMMARY TOPLINE DATA BY STATION ║

╠═════════════════════════════════════════════════════════════════════╣

║ RTE RADIO 1 RTE 2FM RTE LYRIC FM TODAY FM NEWSTALK ║

╠═════════════════════════════════════════════════════════════════════╣

UNIV EST (000's) ║ 3516 3516 3516 3516 3516║

║ 100% 100% 100% 100% 100%║

SAMPLE ║ 11077 11077 11077 11077 11077║

║ ║

WEEKLY REACH PAST 7 DAYS║ 1313 931 259 887 522║

║ 37% 26% 7% 25% 15%║

║ ║

YESTERDAY LISTENERSHIP ║ 869 454 115 453 272║

║ 25% 13% 3% 13% 8%║

║ ║

MARKET SHARE 7AM TO 7PM ║ 22.7% 8.2% 1.7% 9.3% 4.0%║

║ ║

AVERAGE QTR HR 07001900 ║ 214.2 77.2 16.4 87.9 38.3║

║ 6.1% 2.2% 0.5% 2.5% 1.1%║

╚═════════════════════════════════════════════════════════════════════╝


JNLR/Ipsos MRBI 2010/4 Data 2010

Espri Ltd.

TABLE 2 WEEKLY REACH LISTENERSHIP IN PAST 7 DAYS NATIONAL

╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════════════╗

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════════════╣

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════════════╣

UNIV EST (000's) ║ 3516║ 1728 1788 2192 977║ 2348 1168 541║ 273 284 772 663 565 452 507║ 3347 557 1329 2187 1719 1524║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 11077║ 5393 5684 6870 3097║ 7434 3643 1799║ 899 904 2233 2270 1638 1513 1620║ 10525 1803 4036 7041 5407 4771║

║ ║ ║ ║ ║ ║

12 month NAT. ALL ADULTS ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 1313║ 697 616 879 320║ 1047 266 189║ 34 43 165 247 277 252 295║ 1288 78 242 1071 455 823║

║ 37%║ 40% 34% 40% 33%║ 45% 23% 35%║ 13% 15% 21% 37% 49% 56% 58%║ 38% 14% 18% 49% 26% 54%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 931║ 456 475 561 316║ 586 345 177║ 82 99 289 227 136 59 40║ 880 182 470 461 615 234║

║ 26%║ 26% 27% 26% 32%║ 25% 30% 33%║ 30% 35% 37% 34% 24% 13% 8%║ 26% 33% 35% 21% 36% 15%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 259║ 127 132 191 70║ 204 55 43║ 7 8 36 46 44 50 67║ 255 15 51 208 90 162║

║ 7%║ 7% 7% 9% 7%║ 9% 5% 8%║ 3% 3% 5% 7% 8% 11% 13%║ 8% 3% 4% 10% 5% 11%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 887║ 490 397 527 284║ 552 335 173║ 68 91 298 229 131 51 18║ 849 159 457 430 618 201║

║ 25%║ 28% 22% 24% 29%║ 24% 29% 32%║ 25% 32% 39% 35% 23% 11% 4%║ 25% 29% 34% 20% 36% 13%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 522║ 345 177 320 151║ 395 127 70║ 19 28 114 143 106 65 47║ 510 47 161 361 285 217║

║ 15%║ 20% 10% 15% 15%║ 17% 11% 13%║ 7% 10% 15% 22% 19% 14% 9%║ 15% 8% 12% 16% 17% 14%║

╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════════════╝


JNLR/Ipsos MRBI 2010/4 Data 2010

Espri Ltd.

TABLE 2 WEEKLY REACH LISTENERSHIP IN PAST 7 DAYS NATIONAL

╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣

UNIV EST (000's) ║ 3516║ 475 967 826 979 180 90║ 1442 1804 270 130║ 967 935 974 640║ 2156 1360║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 11077║ 1459 3134 2690 2733 691 370║ 4593 5423 1061 517║ 1944 3005 3365 2763║ 5903 5174║

║ ║ ║ ║ ║ ║

12 month NAT. ALL ADULTS ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 1313║ 256 403 268 268 88 32║ 658 535 120 68║ 360 350 350 253║ 789 524║

║ 37%║ 54% 42% 32% 27% 49% 35%║ 46% 30% 44% 53%║ 37% 37% 36% 39%║ 37% 39%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 931║ 145 296 222 212 38 17║ 441 435 55 26║ 161 322 253 195║ 515 416║

║ 26%║ 31% 31% 27% 22% 21% 19%║ 31% 24% 20% 20%║ 17% 34% 26% 30%║ 24% 31%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 259║ 75 96 40 35 10 3║ 171 75 13 6║ 93 61 67 37║ 182 77║

║ 7%║ 16% 10% 5% 4% 6% 3%║ 12% 4% 5% 5%║ 10% 7% 7% 6%║ 8% 6%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 887║ 149 297 216 180 32 12║ 446 396 44 19║ 144 270 281 191║ 498 389║

║ 25%║ 31% 31% 26% 18% 18% 14%║ 31% 22% 16% 15%║ 15% 29% 29% 30%║ 23% 29%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 522║ 134 171 105 84 21 8║ 305 189 29 16║ 165 149 131 76║ 350 171║

║ 15%║ 28% 18% 13% 9% 11% 9%║ 21% 10% 11% 13%║ 17% 16% 13% 12%║ 16% 13%║

╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝


JNLR/Ipsos MRBI 2010/4 Data 2010

Espri Ltd. 6 months July 2010 to December 2010

TABLE 2 (a) WEEKLY REACH LISTENERSHIP IN PAST 7 DAYS NATIONAL

╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════════════╗

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════════════╣

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════════════╣

UNIV EST (000's) ║ 3516║ 1728 1788 2186 969║ 2348 1168 539║ 271 286 772 663 562 455 507║ 3348 557 1329 2187 1721 1524║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 5463║ 2656 2807 3380 1512║ 3670 1793 879║ 431 462 1076 1116 808 750 820║ 5200 893 1969 3494 2654 2378║

║ ║ ║ ║ ║ ║

6 month NAT. ALL ADULTS ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 1322║ 683 639 895 329║ 1061 261 193║ 35 43 155 254 289 249 297║ 1295 78 233 1089 452 835║

║ 38%║ 40% 36% 41% 34%║ 45% 22% 36%║ 13% 15% 20% 38% 51% 55% 59%║ 39% 14% 18% 50% 26% 55%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 861║ 431 431 516 300║ 541 320 164║ 76 92 270 211 131 47 34║ 815 168 438 423 573 212║

║ 24%║ 25% 24% 24% 31%║ 23% 27% 30%║ 28% 32% 35% 32% 23% 10% 7%║ 24% 30% 33% 19% 33% 14%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 265║ 126 139 198 75║ 211 54 42║ 7 3 41 44 49 48 74║ 261 9 51 214 88 170║

║ 8%║ 7% 8% 9% 8%║ 9% 5% 8%║ 2% 1% 5% 7% 9% 10% 15%║ 8% 2% 4% 10% 5% 11%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 857║ 470 387 502 285║ 544 313 176║ 65 86 279 228 136 48 16║ 825 150 430 427 593 199║

║ 24%║ 27% 22% 23% 29%║ 23% 27% 33%║ 24% 30% 36% 34% 24% 11% 3%║ 25% 27% 32% 20% 34% 13%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 521║ 339 182 321 155║ 394 127 69║ 19 25 110 151 110 60 46║ 511 44 154 367 286 216║

║ 15%║ 20% 10% 15% 16%║ 17% 11% 13%║ 7% 9% 14% 23% 20% 13% 9%║ 15% 8% 12% 17% 17% 14%║

╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════════════╝


JNLR/Ipsos MRBI 2010/4 Data 2010

Espri Ltd. 6 months July 2010 to December 2010

TABLE 2 (a) WEEKLY REACH LISTENERSHIP IN PAST 7 DAYS NATIONAL

╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣

UNIV EST (000's) ║ 3516║ 475 967 825 978 177 93║ 1442 1803 271 139║ 967 935 974 640║ 2167 1349║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 5463║ 718 1570 1314 1334 335 192║ 2288 2648 527 269║ 936 1485 1665 1377║ 2916 2547║

║ ║ ║ ║ ║ ║

6 month NAT. ALL ADULTS ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 1322║ 257 413 262 268 84 38║ 670 530 122 70║ 375 328 356 263║ 795 527║

║ 38%║ 54% 43% 32% 27% 47% 41%║ 46% 29% 45% 50%║ 39% 35% 37% 41%║ 37% 39%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 861║ 130 285 199 187 39 21║ 415 386 60 35║ 144 294 243 181║ 471 390║

║ 24%║ 27% 29% 24% 19% 22% 22%║ 29% 21% 22% 25%║ 15% 31% 25% 28%║ 22% 29%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 265║ 71 91 51 35 14 3║ 162 86 17 9║ 89 65 65 46║ 177 89║

║ 8%║ 15% 9% 6% 4% 8% 3%║ 11% 5% 6% 7%║ 9% 7% 7% 7%║ 8% 7%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 857║ 152 286 214 157 31 16║ 438 371 48 23║ 141 252 275 189║ 471 385║

║ 24%║ 32% 30% 26% 16% 18% 17%║ 30% 21% 18% 17%║ 15% 27% 28% 29%║ 22% 29%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 521║ 132 175 102 82 20 10║ 306 184 30 15║ 179 131 130 80║ 351 169║

║ 15%║ 28% 18% 12% 8% 11% 11%║ 21% 10% 11% 11%║ 19% 14% 13% 13%║ 16% 13%║

╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝


JNLR/Ipsos MRBI 2010/4 Data 2010

Espri Ltd.

TABLE 3 DAILY REACH AVERAGE WEEKDAY "YESTERDAY LISTENERSHIP"

╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════════════╗

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════════════╣

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════════════╣

UNIV EST (000's) ║ 3516║ 1728 1788 2192 977║ 2348 1168 541║ 273 284 772 663 565 452 507║ 3347 557 1329 2187 1719 1524║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 11077║ 5393 5684 6870 3097║ 7434 3643 1799║ 899 904 2233 2270 1638 1513 1620║ 10525 1803 4036 7041 5407 4771║

║ ║ ║ ║ ║ ║

12 month NAT. ALL ADULTS ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 2988║ 1483 1506 1889 843║ 2029 959 469║ 220 232 646 567 484 392 446║ 2852 452 1099 1889 1446 1322║

║ 85%║ 86% 84% 86% 86%║ 86% 82% 87%║ 81% 82% 84% 86% 86% 87% 88%║ 85% 81% 83% 86% 84% 87%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 1637║ 875 761 1086 469║ 1222 414 267║ 50 94 343 365 290 231 264║ 1607 144 488 1149 802 785║

║ 47%║ 51% 43% 50% 48%║ 52% 35% 49%║ 18% 33% 44% 55% 51% 51% 52%║ 48% 26% 37% 53% 47% 51%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 1267║ 649 617 860 348║ 980 287 198║ 33 61 205 254 239 217 256║ 1246 94 299 967 520 713║

║ 36%║ 38% 35% 39% 36%║ 42% 25% 37%║ 12% 21% 27% 38% 42% 48% 51%║ 37% 17% 23% 44% 30% 47%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 1253║ 643 610 851 346║ 970 282 197║ 33 60 204 252 237 214 253║ 1232 93 297 956 516 704║

║ 36%║ 37% 34% 39% 35%║ 41% 24% 36%║ 12% 21% 26% 38% 42% 47% 50%║ 37% 17% 22% 44% 30% 46%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 869║ 466 403 608 204║ 730 139 116║ 4 16 73 153 190 193 240║ 866 20 94 775 243 622║

║ 25%║ 27% 23% 28% 21%║ 31% 12% 21%║ 2% 6% 9% 23% 34% 43% 47%║ 26% 4% 7% 35% 14% 41%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 454║ 208 246 298 179║ 308 146 91║ 28 46 141 123 65 30 20║ 437 74 215 239 310 115║

║ 13%║ 12% 14% 14% 18%║ 13% 13% 17%║ 10% 16% 18% 19% 12% 7% 4%║ 13% 13% 16% 11% 18% 8%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 115║ 57 58 87 26║ 90 24 19║ 3 2 11 20 16 25 37║ 113 5 16 99 33 79║

║ 3%║ 3% 3% 4% 3%║ 4% 2% 3%║ 1% 1% 1% 3% 3% 6% 7%║ 3% 1% 1% 5% 2% 5%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 453║ 265 188 282 154║ 299 154 91║ 17 43 170 136 61 20 5║ 444 60 230 222 349 86║

║ 13%║ 15% 10% 13% 16%║ 13% 13% 17%║ 6% 15% 22% 21% 11% 5% 1%║ 13% 11% 17% 10% 20% 6%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 272║ 192 80 168 80║ 214 58 35║ 7 12 61 83 53 29 27║ 268 18 79 192 156 109║

║ 8%║ 11% 4% 8% 8%║ 9% 5% 6%║ 3% 4% 8% 13% 9% 6% 5%║ 8% 3% 6% 9% 9% 7%║