Jewellery Pioneer Programme Application form

Date taking place: / Scheduled to commence in March 2017
Application Deadline: / Monday 6th February 2017 / Interview Dates: / Tuesday 21stand Thursday 23rdFebruary 2017
Minimum eligibility criteria for JewelleryProgramme:
  • Must be based and operating in a London Borough
  • Have been operating and trading for 3 Fashion Seasons or 18 months – evidence required (e.g. order books or one year accounts)
  • Annual sales of 10-50K
  • 5-10 stockists or ecom

Thank you for your interest in our CFE Programmes. Please complete the form to your best knowledge so that we can assess your businesses suitability for the programme. Email completed applications to: contact Leila Hill withany questions on 020 7514 8375.

*As you have shown interest in our CFE programmes, you will be signed up to our monthly CFE e-newsletter which will keep you informed of all CFE news and programme activity. You can unsubscribe at any time.

The basics about the business

1 / Previously participated CFE programmes
Which CFE programmes has the company previously participated in from March 2016 to August 2019?
Please enter X for all that apply (if any):
CFE Market Entry / CFE Fashion pioneer / CFE Trampery pioneer
CFE Fashion/Jewellery P1 / CFE FashTech pioneer / CFE Accelerate
CFE Fashion P2 / CFE Jewellery pioneer / CFE Building Brand Equity
2 / About the business
a / Limited company name / If Ltd, provide Company Reg No:
b / Trading name or label (if different)
c / Website Address / www.
d / Legal status of business (Delete as appropriate) / Limited company / Sole trader / Partnership
e / Date Company Registered: / Date started trading/Selling:
f / UTR number (unique taxation reference). Found on any HMRC correspondence. / UTR No:
g / If a limited company, who are the shareholders and what’s their % share: / Share holder 1:
Share holder 2:
h / Latest Annual Turnover: / From - Date :
To – Date :
i / Business address / Post Code
j / London Borough / Studio Telephone
k / Business email address / Other email
3 / More about the Product
a / What is your product/’s: Please specify: i.e.Earrings, Rings, Bespoke, Costume, Fine etc.
b / How many pieceswere in your latest collection?
c / What materials do you primarily work in?
d / Describe your brand essence in 8 words?
e / Describe your customer in a few bullet points:Lifestyle, aspirations, gender, age, etc.
f / Who are your Brand Adjacencies?
g / List industry supporters or champions you have.

About You

4 / Business Owner(s) / Director(s)
a / Full Name / Email
Job Title / Role / Telephone
Personal Home Address / Postcode
Education/training
UAL Alumni / College: / Year: / Course:
Other Uni/College / Name: / Year: / Course:
List designers you worked or interned with. If none, what’s your background?
b / Full Name / Email
Job Title / Role / Telephone
Personal Home Address / Postcode
Education/training
UAL Alumni / College: / Year: / Course:
Other Uni/College / Name: / Year: / Course:
List designers you have worked or interned with. If none, what’s your background?
5 / Trademarks
a / Have you registered your label or other nameused in your business as a trademark?
Registering a trade mark is different to registering a company/domain name.
b / Which territories? UK / EU / Other etc...
c / What are the trade mark registration number(s)?
d / Which classes of goods/services?

Your team

6 / Please tell us about your employees, freelancers or any interns
a / No. of employees:
(including business owners/partners) / Please list all staff names below and indicate whether they are an Intern, Freelance or on Payroll.
Full Name / Job title / Role / Payroll, Intern or Freelance? / Hours per week
b

Marketing, Production and Sales

7 / Your aspirations and objectives for the business
a / What do you want to achieve in the next 2 years?
b / Describe your businesses strengths in 3 bullet points.
c / Describe your businesses weaknesses in 3 bullet points.
d / What areas of your business have you identified as needing improvement?
e / What do you want to achieve through this programme?
8 / Marketing, Sales, PR and Social Media Strategy
a / How do you currently promote your business? (PR agency or in house)
b / Your PR Strategy, what are your objectives? (bullet points):
c / What digital social media platforms are you utilising to promote your label? Enter X and state if using other platforms: / Twitter / Pinterest / Snapchat
LinkedIn / Instagram / Facebook
Others:
d / Your Social Media Strategy; What are your objectives? (bullet points):
e / Your Sales Strategy: Tell us in a few points how you get your product to the market:
f / Do you currently sell via your website? Yes / No
g / Do you sell via any other websites other than your own? Listthem:
h / List catwalk shows or presentations you have shown at in last 12 months.(if applicable)
i / List exhibitions, trade fairsor pop-up shopsyou have participated in the last 12 months.
9 / Production
a / Who does your sampling? (In house or External)
b / Please list 3 of your manufacturersand/or production techniques.
c / Do you use any innovative production technologies – or would you like to? Please list
d / How will you be funding your production next season?
10 / Sales and sample costs
a / How many collections a year do you produce? Are you working to the fashion seasons? / Total : £
b / Please provide a breakdown of your
e-commerce sales in the previous 12 months / E-commerce sales via own website / Total : £
Other e-commerce sales / Total : £
c / Do you currently have your own ‘Bricks and Mortar’ store? Yes / No
If yes, please provide store sales in the previous 12 months / Total : £
d / Please describe your last 2year’s wholesale sales starting with most recent season, if you don’t work seasonally, please list annual sales:
Season/Dates / No. of stores / No. of privateorders / Total sales £(ex VAT)
SS17
AW16
SS16
AW15
Current Year
Previous Year
e / Please provide details of any of the following in relation to your business: Overdrafts, significant financial liabilities, previous bankruptcy, contractual or legal disputes currently taking place, or that have taken place in the last 12 months or that may arise in the near future:
11 / GVA (Gross Value Added in relation to previous 12 months)
Net profit: £ / Wage costs: £ / Depreciation: £
12 / Income Channels
a / List your top 3 stores/stockists in order of value of sales / 1. / 2. / 3.
b / Describe your strategy for developing consultancy, collaborations & licensing.
c / Please give details of any freelance work, consultancy, collaborations, licensing or cash sponsorships you are currently benefiting from:
Client / Season / Type: i.e. Sponsorship/ consultancy/ freelance / Income / Description
£

Legal / Funding declaration

13 / De Minimis State Aid
In order to avoid public funding distorting competition within the European Single Market the European Commission regulates the levels of assistance which the public sector can provide to businesses (“the State Aid rules”). You should note carefully the requirements needed to comply with the European
State Aid rules and, if need be, refer to the relevant legislation. It is proposed that the assistance provided through the CFE FTEF Project will comply with the State Aid rules by applying the De Minimis exemption (in accordance with Commission Regulation (EU) No 1407/2013 of 18 December 2013, as published in the Official Journal of the European Union on 24 December 2013). Under the De Minimis exemption, an undertaking can receive up to €200,000 of De Minimis aid in the current financial year and the two previous financial years, subject to the amount of such assistance it has already received during that period .For your information, the value of de minimis state aid support you will receive through the project is unlikely to exceed *£90,000 (c. €112,500). See below for a full breakdown of the value de minimis support.
CFE Programme Value of De Minimis State Aid Support
Market Entry Programme Mar 16 - Aug 19: £6,000 (€7,500)
Fashion / JewelleryP1 Programme Mar 16 - Aug 19: £6,000 (€7,500)
Fashion P2 Programme Mar 16 - Aug 19: £6,000 (€7,500)
Fashion Pioneer Programme Mar 16 - Aug 19: £16,000 (€20,000)
Jewellery Pioneer Programme Mar 16 - Aug 19: £16,000 (€20,000)
Fashion Tech Pioneer Programme Mar 16 - Aug 19: £16,000 (€20,000)
Trampery Pioneer Programme Mar 16 - Aug 19: £16,000 (€20,000)
AccelerateProgramme Mar 16 - Aug 19: £30,000 (€37,500)
Building Brand Equity Mar 16 - Aug 19: £12,000 (€15,000)
You may need to declare this amount to any public body that requests information from you on how much De Minimis aid your business has received. Therefore we strongly recommend that you maintain a record of this De Minimis assistance for future reference. If you are in any doubt as to whether previous assistance received was granted as De Minimis assistance please raise your concerns as soon as possible. Having read the above, please complete the Statement of Previous Aid received under the De Minimis exemption and arrange for a director of your business to sign the declaration. Using this information and the other information in this application we will assess, and confirm in writing, your eligibility to receive assistance through the CFE FTEF project.
Please note:
  • This amount is the notional value (for State Aid calculation purposes only) of the support through this service (how much it would cost in the absence of any public funding)
  • This is not a cash award- this service is provided free of charge

De minimis aid: Potentially any assistance you may have received from a public body might be de minimis aid. This could be from central, regional, devolved governments or agencies or a local council. However, in this declaration you must only included aid that was strictly classified as de minimis (or was specifically granted under the Small amounts of compatible aid scheme). The following are examples of possible forms of aid (this is not a comprehensive list). It should give you an indication of common forms of aid which you may have been given over the past three fiscal years. If you are not sure whether or not any public assistance you have received is classified as de minimis aid please contact the body which granted the assistance to get clarification.
  • Grant from public bodies
  • interest rate relief;
  • tax relief;
  • tax credits;
  • State guarantees or holdings;
  • State provision of goods or services on preferential terms;
  • direct subsidies;
  • tax exemptions;
  • preferential interest rates;
  • guarantees of loans on especially favourable terms;
  • acquisition of land or buildings either gratuitously or on favourable terms;
  • provision of goods and services on preferential terms;
  • indemnities against operating losses;
  • reimbursement of costs in the event of success;
  • State guarantees, whether direct or indirect, to credit operations preferential re-discount rates;
  • dividend guarantees;
  • preferential public ordering;
  • reduction of, or exemption from, charges or taxes, including accelerated depreciation and the reduction of social contributions;
/
  • deferred collection of fiscal or social contributions;
  • assistance financed by special levies;
  • capital transfers;
certain State holdings in the capital of undertakings.
Less obvious examples where State aid might arise include:
  • consultancy advice provide either free or at a reduced rate;
  • advantages resulting from the activities of agencies for urban renewal;
  • assistance to help companies invest in environmental projects;
  • assistance to help a public enterprise prepare for privatisation;
  • legislation to protect or guarantee market share;
  • public private partnerships and contracts not open to competitive tendering;
  • Receipt of landfill tax credit funding.
Some surprising examples of State aid:
  • free advertising on State owned television;
  • infrastructure projects benefiting specific users.

De Minimis State Aid Declaration

I confirm that [the business as named in section 1] has received the following De Minimis aid during the previous 3 fiscal years (this being the current fiscal year and the previous two fiscal years):

Organisation providingassistance/aid / Nature of assistance / Dates of assistance / Value of assistance (de minimis)
£ / €

PLEASE DO NOT LEAVE THIS SECTION BLANK- Please enter “£0” if you have received no such aid.

I acknowledge that I am authorised to sign on behalf of the business and understand the requirements of De Minimis (EC Regulations 1998/2006). I acknowledge that if the business (as named in section 1) fails to meet the eligibility requirements, it may become liable to repay the full price that would otherwise be payable in respect of the services received. I confirm the business is not a business “in difficulty” as defined at 2.1of the Community Guidelines and State Aid for Rescuing and Restructuring Firms in Difficulty (2004/C22/02) at the date of this declaration. The information set out above is accurate for the purposes of the De Minimis exemption.

CFE Diversity Monitoring

Please Note: Completion of this section will not affect the chance of your business being supported. It is used for internal monitoring purposes only. All information will be kept confidential. Answer the following in respect of the majority owners or senior partners of the Company or sole trader as appropriate. Please answer by putting an X in the relevant boxes below:

14. / Ethnicity: Please indicate the ethnicity of the majority ownership of the business
I am White / I am Mixed
British / White and Black Caribbean
Irish / White and Black African
Any other White background / White and Asian
please state: / Any other Mixed background
Please state:
I am Asian or Asian British / I am Black or Black British
Indian / Caribbean
Pakistani / African
Bangladeshi / Any other Black or Black British background
Any other Asian or Asian British background / Please state:
Please state:
I am Chinese or Other Ethnic Group / Prefer not to Say
Chinese
Any other Ethnic Group
Please state:
15. / Gender: Please indicate the gender of the majority ownership of the business
Female / Male / Prefer not to say
16. / Disability: Do you consider yourself to have a disability? (Majority owner of the business)
Yes / No / Prefer not to say
If yes, please specify the nature of disability
Arthritis / Asthma / Back condition / Blackouts
Bowel condition / Bronchitis / Depression / Diabetes
Drug or Alcohol dependence / Dyscalculia / Dyslexia / Dyspraxia
Epilepsy / Fainting / Frequent indigestion / Gastric/duodenal ulcer
Heart disease / High blood pressure / Mental illness / Other cognitive condition
Pneumonia / Rheumatism / Skin condition / Stress
Thyroid condition / Tuberculosis / Other (please state)
17. / Age: Please indicate the age range of the majority ownership of the business
16-24 / 25-29 / 30-34 / 35-39 / 40-44 / 45-49
50-54 / 55-59 / 60-64 / 65+ / Prefer not to say
18. / How did you hear about this programme?
CFE Website / Email/Newsletter / Social Media / Search Engine
Press / Family/Friend / Other (Please specify)

Data Protection

All personal data collected from you by the CFE is processed in accordance with the provisions of the Data Protection Act 1998. This personal data will be processed by employees and contractors of the University of the Arts London of 272 High Holborn, London, WC1V 7EY (of which the CFE is a part). This personal data will be processed in order to (i) assess your application, (ii) provide you with information, material and services that the CFE (the University) agrees to provide to you, (iii) carry out any obligations the CFE (the University) might have to you, (iv) communicate with you regarding your relationship with the CFE (the University), (v) to contact you with regard to further research, projects and/or events which we believe may benefit you, be relevant to you and/or be of interest to you, and/or (v) for various administrative matters relating to your relationship with the CFE (the University). The CFE may also share your data with partners with whom we collaborate in relation to the Programme, and with carefully selected third party(ies) to assist them in carrying out an assessment/analysis of the impact of our programmes on the programme participants (including, for example, to measure financial growth, number of employees increased, new products and/or services developed), and/or to feed in to a report(s) on the programme(s) you have been on run by us. The CFE may also disclose this personal data where it is under a duty to do so in order to comply with any legal obligation, or to protect its rights, property or safety, or those of others. Some of the information that you provide on this form, and business data we subsequently request from you, will be sent to the project sponsors (Greater London Authority (GLA)), their agents and other statutory bodies and used to allow GLA to analyse it’s interventions; to provide management information that will be used by the GLA to monitor progress of individual projects related to the programme and its interventions; to inform programme level monitoring and evaluation; to support the achievement of The European Regional Development Fund (ERDF) performance indicators and the completion of the Project and ERDF Programme-level Evaluation. By signing this form you consent for your data to be processed accordingly.

Terms and Conditions

The CFE is part funded by ERDF. To ensure maximum impact through this Programme and for our funders to be assured that their money is being used within the governing European legislation for publicly funded projects, we request that you agree to the following terms and conditions. By signing this document you are confirming that your business accepts and agrees to the following terms and conditions.

  • The Programme – further information about the content of the Programme is available on our website We reserve the right to amend the content of the Programme at any time and, if we do so, we will update the details on our website reasonably promptly.
  • Communications – it is essential that you make appropriate time available for the CFE and its consultants to visit, guide and assist you. If any business problems occur during the time period you are on the Programme, we need to know immediately so that we can support you by providing access to the right advice to assist you.
  • Business Updates - we will ask you, from time to time during the duration of the Programme, to sign various paperwork as evidence to our funders that we have spent their money on the purposes it was given to us; and also to demonstrate to them that businesses we support are growing their staff teams and sales. This information is for our internal purposes only and will always be treated with utmost confidentiality.
  • Marketingand CFE Visibility – it is important that we promote the success of CFE as widely as possible in order for us to continue to attract funding. We may from time to time use your name in press releases and other communications about CFE. We will always aim to seek your approval first. In addition, so far as is reasonably practicable, you agree to promote the support which is provided by CFE and the Programme, including by speaking well of CFE and its role in supporting new and emerging fashion and fashion-tech talent. You must use the CFE logos on any marketing/communication materials which you publish whilst being supported on the Programme, and you must seek CFE’s prior written approval for the placement of CFE’s logos on such materials before using them. This includes press releases, your website, any publications, lookbooks, etc.
  • Compliance – by signing this form you are confirming that your business is compliant with all UK labour laws; the Immigration, Asylum and Nationality Act; the Health and Safety at Work Act; and all other UK legislation which applies to SME businesses.
  • Losses and liabilities - CFE and University of the Arts London (UAL) are providing you and your company with information and guidance on a pro-bono basis. You acknowledge that the Programme is provided “as is” and that the information and guidance which is provided as part of the Programme does not constitute business or legal advice. Accordingly, CFE and UAL shall not be liable for any losses or liabilities incurred by you or your company as a direct or indirect result of you or your company acting on the basis of that information or guidance. Although we hope and expect that you will benefit from your participation in the Programme, we cannot guarantee any particular results for you or your business.
  • Security– you agree to comply with our security, health and safety and any other policies which may be in force at any time when you are visiting our premises. We reserve the right to exclude any person from our premises or from the Programme if, in our reasonable opinion, that person poses a threat to security or the health or safety of any person.

I agree to all terms and conditions Put an Xhere, if you agree.