James Maxwell Graduate Programme 2014

Thank you for taking the time to complete our James Maxwell application form. Please make sure that you have read all of the questions carefully and follow the word limit where indicated. Please note that hand written applications and incomplete applications will not be considered.

To submit your application, please upload this application form to the James Maxwell Graduate Scheme on our careers page via the link below by 6th January 2014:

http://www.ketchum.com/careers

You will be contacted mid-January to confirm the outcome of your application. Successful applicants will be invited to take part in a telephone interview towards the end of January. Please note that the assessment centre will take place on the w/c 10th February in our London office.

Best of luck!

1.  CONTACT DETAILS

Title
Surname
First names
Email address
Mobile Number
Do you have the right to work in the UK?
(Please note that all applicants must have the right to work in the UK upon application) / YES/ NO (delete as appropriate)

2.  EDUCATIONAL BACKGROUND AND QUALIFICATIONS

Postgraduate degree (if applicable):

University attended
Postgraduate Course being studied
Course grade (predicted or obtained)
Date of Completion

Undergraduate Education:

University attended
Course being studied
Course grade (predicted or obtained)
Date of Completion

A Levels/ AS Levels/ BTECs/ GNVQs/Scottish Higher or equivalent:

Sixth Form/ College attended
Subject / Exam Level / Year Taken / Grade

3.  WORK EXPERIENCE

A)  Please list any relevant work experience including paid employment, internships and work experience placements.

Role & Company / Dates / Main duties & responsibilities

B)  Please list any extracurricular activities including volunteer work, university societies, online forums, blogs etc, and highlight any transferable skills.

Activity/ Position / Dates / Main activities/ responsibilities

4.  WHY DO YOU THINK YOU ARE SUITED TO A CAREER IN PR? 250 words max

5.  Why the Ketchum James Maxwell Graduate PROGRAMME? 250 words max

6.  ESSAY QUESTIONS

A)  Using your knowledge of the PR industry please discuss a 2013 PR campaign that you admired and explain why. Would you of done anything differently? 300 words max

B)  Tell us about a recent PR campaign that has benefitted from using social media and explain why you think it was successful. 300 words max

C)  Choose a brand, service or product which was popular five years ago but has declined in reputation since its peak. Create a PR proposal for how the brand could be revitalised using both traditional and online PR. 600 words max

(Please do not include where you would incorporate advertising or marketing, this should be a standalone PR campaign)

7.  ABOUT YOU

A)  What would the title of your autobiography be and why? 100 words max

B)  What would you put on your bucket list and why? 100 words max

C)  If you could trade lives with someone for a week who would it be and why? 100 words max

8.  ETHNICITY QUESTIONNAIRE

Ketchum is an Equal Opportunities Employer and is committed to providing a fair, equal and non-discriminatory working environment for all. To help us monitor this, please will you provide the information requested below. We would like to assure you that the information you provide will be treated in the strictest confidence and will only be used for monitoring purposes.

How do you identify your ethnic group? (Please mark one box with which you most identify)

A White

□  British

□  Irish

□  Any other White background (please specify)

……………………………………………………………………………………………………….

B Mixed

□  White and Black Caribbean

□  White and Black African

□  White and Asian

□  Any other Mixed background (please specify)

…………………………………………………………………………………………………

C Asian or Asian British

□  Indian

□  Pakistani

□  Bangladeshi

□  Any other Asian background (please specify)

……………………………………………………………………………………………………….

D Black or Black British

□  Caribbean

□  African

□  Any other background (please specify)

……………………………………………………………………………………………………..

E Chinese or other ethnic group

□  Chinese

□  Any other (please specify)

………………………………………………………………………………………………………

F Arab or Middle Eastern descent

□  Arab

□  North African

□  Iraqi

□  Kurdish

□  Any other Middle Eastern background (please specify)

……………………………………………………………………………………………………

Source: ACAS

9.  WHERE DID YOU HEAR ABOUT US? (please tick relevant options below)

Ketchum website
Took part in the work experience programme at Ketchum
Facebook
Twitter
Contacted directly via LinkedIn
University careers service
University job site
A Ketchum talk at your University
Great Places to Work
PRCA
CIPR
Personal recommendation (please state who)
Industry magazines or websites/ blog (please state which)
Other (please specify)

Thank you for taking the time to complete the James Maxwell application form. We will be in contact with you by mid-January 2014 to let you know the outcome of your application.

For any further questions which cannot be answered via our FAQ page on our webpage please email

THANK YOU!