Introduction to Hospitality Management – Module 1

  1. The Depth and Breadth of the Hospitality Industry
  2. Explore the Industry (1.1.1 to 1.05). As you watch the video, complete the text below.

The hospitality industry is bigger, richer, and more complex than it's ever been. Globally, hospitality employs millions. In the US, over 1) ______million people are employed in the travel and tourism

industry. And around the world, over 2) ______million people are employed in the travel and tourism industry, and the 3) ______for hospitality services is growing at an unprecedented rate.

Now more than ever, this industry offers 4) ______to leverage new technologies, evolve guest services and offerings, and enter emerging 5) ______. And competition for both guests and talented employees continues to heat up. Success in the 6) ______of hospitality requires

a solid background in business management and a 7) ______understanding of service and capital intensive enterprises. Careers include 8) ______roles in entertainment, music, culture,and special 9) ______, corporate roles that focus on international business planning, 10) ______development, financial investments, marketing, and human resources, entrepreneurial 11) ______in technology, training, and more.

b) What is the Hospitality Industry? (1.1.2 to 03.12). Complete the notes on what each speaker says.

Jan deRoos /
  • Very ______intensive industry
  • In addition to the physical component, ______is also very important

Cathy Enz /
  • Service component helps us understand the ______and ______of opportunity in hospitality
  • There is a ______of ways people can have careers in the hospitality industry

Bill Carroll /
  • Scope of the hospitality industry involves a whole set of ______
  • Vertical layers include ______at the top, intermediaries in the middle and ______at the bottom

Bruce Tracey /
  • Serving others is an ______and ______aspect of the industry
  • To meet the needs of the consumers requires a set of ______and difficult processes to execute in a ______and seemless fashion.

c) Hospitality is Global (1.1.4). Listen to these hospitality industry experts and make notes about their views on their careeers and hospitality operations.

LOCATION? / CHARACTERISTICS? FEATURES?
Sandeep Bhalla
Ann Safari
Luc Delafosse
Imran Changezi
Regan Taikitsadaporn
Alan Momeyer
  1. Game Changers (1.2 to 04.03)
  2. Opportunities in the Hospitality Industry (1.2.1). Listen to the experts discuss opportunties in the hotel industry. As you listen, decide if the following are true or false.
  3. Cathy thinks you cannot have a fast career in hospitality.
  4. Bruce believes everyone is aware of the opportunities.
  5. Bill talks about the opportuntites created by investors and governments.
  6. Cathy says that in the past hospitality was not considered an economic priority.
  7. Bruce thinks there is not enough hospitality training provided.
  8. Jan believes that investors need a lot of money to start a business in hospitality.
  1. Trends and Innovations (1.2.2 to 03.30). Listen to the experts discuss trends in the hotel industry. As you listen for GIST (not details), decide what each speaker talks about.
  1. Bruce sees firmshiring people………:
  2. for jobs today.
  3. for jobs in the future.
  1. Cathy thinks hospitality companies are trying to offer……..:
  2. specialized services at lower costs.
  3. standard services at standard costs.
  1. Bill talks about ………:
  2. the pace of innovations.
  3. the numer of innovations.
  1. Jan sees the biggest innovations in……:
  2. services in hotels and brands in the USA.
  3. self service for guests and ‘soft’ brands overseas.