Intranet/Newsletter Article – Importance of participating in health coaching

Title: Discover How a Little Help Goes a Long Way

Personalized support to improve your health and well-being

As part of the Health & Wellness program offered to you through CareFirst BlueCross BlueShield (CareFirst), you may receive a call from a health coach explaining the benefits of one-on-one coaching and inviting you to participate. [Company name] encourages you to take advantage of this support to help you make positive health changes and meet your specific goals.

What is health coaching?

Health coaching (sometimes called lifestyle coaching) is a voluntary and confidential phone-based support program that helps identify opportunities to improve your health and well-being in your daily life. Whether you are living with a challenging health situation or looking for help to meet a health goal—such as eating healthier or quitting tobacco—coaching provides you with personalized support to help you reach your healthy best.

Why participate?

Health coaching can help you:

·  Set goals to reach your healthy best in a variety of areas such as:

o  losing weight

o  managing stress

o  improving fitness and nutrition

·  Find answers to your health questions

·  Gain more control over your health

Once you decide to participate, you can choose how involved you want to be. Your health coach will communicate with you online, by telephone and/or online secure message board to help you create a plan, provide you with resources and select behaviors that will assist you in reaching your goals.

If you want to feel better but don’t know where to start, give coaching a try. You can choose to enjoy a healthier life. Why not start today?

To learn more about health coaching programs, call HealthFitness at 866-454-5375 Monday through Friday, 8:00 a.m. to 8:00 p.m. and Saturdays 9:00 a.m. to 6:30 p.m. (EST). To protect your privacy, coaches will ask you for your first and last name, date of birth and mailing address on every call.

This wellness program is administered by HealthFitness Corporation, an independent company that provides health improvement management services to CareFirst members.

CareFirst BlueCross BlueShield is an independent licensee of the Blue Cross and Blue Shield Association.