Marketing Department
International Tourism
Academic Year 2017-2018
SYLLABUS
Topic 1 – Basic concepts
1.1 The World Tourism Organization terminology
Topic 2 – Basic models
2.1 The AAROP model
2.2 The TALC model
Topic 3 – Sustainable international tourism development
3.1 Maximizing positive impacts of international tourism
3.2 Minimizing negative impacts of international tourism
Topic 4 – Creating an international tourism destination
4.1 International vs. domestic tourists – a behavioral analysis
4.2 International tourism marketing research
4.3 Identifying tourism attractions with international appeal
4.4 Creating ammenities & developing products for international tourism
4.5 The ITF model & label
Topic 5 – Marketing the destination to international tourists
5.1 Creating a powerful international brand for the tourism destination
5.2 Promoting the brand to attract international tourists
Topic 6 – Marketing the destination to international partners
6.1 Attracting international tour operators
6.2 Attracting international transport carriers
Topic 7 – Marketing the destination to foreign investors
7.1 Attracting foreign tourism investors
7.2 The case of the “all-inclusive” foreign tourism hotel chains
Bibliography
1. Butler, R., Hinch, T. - Tourism and indigenous peoples. Issues and implications, Butterworth-Heinemann, Oxford, 2007
2. Butler, R. W. - The concept of a tourist area cycle of evolution: implications for management of resources, The Canadian Geographer, Vol.24, Nr.1, 1980
3. Cocean R., Moisescu, O., Toader, V. – Economie și planificare strategică în turism, Ed. Risoprint, 2014
4. Nedelea, A-M. - Strategic Tools and Methods for Promoting Hospitality and Tourism Services, IGI Global, Jan 7, 2016
5. OECD - The DAC Guidelines for Sustainable Development, 2011, http://www.oecd.org/dataoecd/34/10/2669958.pdf
6. Reisinger, Y. - International Tourism: Cultures and Behavior, Elsevier, 2009
7. Sharpley, R., Telfer, D. - Tourism and Development (2nd edition): Concepts and Issues, Channel View Publications, Nov 10, 2014
8. UNWTO - International Recommendations for Tourism Statistics 2008 http://unstats.un.org/unsd/publication/SeriesM/seriesm_83rev1e.pdf
9. Vanhove, N. - The Economics of Tourism Destinations, Routledge, 2012
10. Williams, S., Lew, A. - Tourism Geography: Critical Understandings of Place, Space and Experience, Routledge, Sep 16, 2014
Head of Department Responsible of Subject
Prof. univ. dr. Pop Marcel Lect. univ. dr. Radu Cocean
NOTE: This document represents an informal translation performed by the faculty member.