Rev0717Updated September, 2013

AMEC North American International Research MembershipChapter

The AMEC International Research Membership category is for organisations working in has been formed to create a unique networking forum for communications research companies, public relations, or as , PR Consultancies or providers to the PR communications industry, to advance the practice and use of measurement and evaluation.

The International Association for Measurement and Evaluation of Communication (AMEC) is the largest professional body of its type in the world, AMEC is a Not For Profit organisation with an objective to educate the PR and communications market about the business benefits of media intelligence and measurement and grow the total market for the benefit of our members.

We are a global organisation with more than 150 members in over 80 countries. We have a large number of PR consultancies in membership from around the world as well as measurement companies, corporate clients, Not For Profit and Government teams.

The AMEC North American Chapter was formed to create a unique networking forum for leaders in research, especially the leaders of public relations research teams. It has representation on the AMEC Board through Ben LevineAllyson Hugley, Vice PresidentEVP, Ketchum Measurement, Analytics & Insights, Weber Shandwick, LondonNew York.

The International Association for Measurement and Evaluation, of Communication (AMEC) was formed in the UK but has developed into the only professional body in the world to serve research professionals in measurement and evaluation of communications. AMEC now has members in 40 countries.

The value of membership of the AMEC North American Chapter includes:

The value of membership of AMEC International Research Membership includes:

Benefits: the summary

  • Media intelligence sector INSIGHTSto support the further growth of yourorganisation.
  • KNOWLEDGE SHARE of best practice to increase yourefficiency and SUCCESS.
  • Membership gives industryRECOGNITION of your company.
  • AMEC INTERNATIONAL NETWORKto introduce you to new business opportunities.
  • HELPS you CONNECTwith experts and new thinking internationally.
  • DISCOUNTED membership rates to participate in AMEC training and education.

Membership benefits in more detail, include:

  • Strong discounts on professional development through the online AMEC College.
  • Special registration discounts and speaker opportunities for the AMEC Global Summit on Measurement, 2018.
  • Members can also enter the AMEC International Effectiveness Awards at a discounted rate.
  • Members can also take part Take part in in the AMEC Global Business Insights Study run in Spring every year and it will give a unique opportunity to benchmark your growth against global trends in media intelligence.
  • We have created a new brand property for AMEC called Measurement Month. It will give you great visibility in your market under the credibility of the AMEC name.
  • The opportunity to work with peers in the development of initiatives, We are continually innovating – our latest initiative is the “Say No to AVEs”campaign and ourAMEC Framework, both forming part of other new thinking including the development of AMEC’s Global Education Program.

Business Benefits

The opportunity to work with peers in the development of initiatives such as the Barcelona Principles™, Valid Metrics methodology, and other new thinking including the development of AMEC’s Global Education Program.

Business networking – and speaking opportunities – at AMEC events, including the Measurement Symposium, presented in October, 2013 as part of the PRSA Conference in Philadelphia; the annual AMEC International Summit on Measurement, to be held in Amsterdam, Holland in June, 2014 and other events. Other benefits include sponsor opportunities and a member discount on the Summit registration.

Ability to take part in the annual AMEC Communication Effectiveness Awards, the only truly international Awards scheme celebrating best practice in the measurement of communications.

Professional Development

Benefit from professional development opportunities for their staff at AMEC member discount rates, including the new International Certificate in Measurement and Evaluation from the online AMEC College.

A new social media measurement course will be offered through the College in Q1, 2014.

Be given speaking opportunities to serve as a thought-leader in the measurement field with AMEC credentials to broaden exposure for AMEC and the member’s organization on a global basis. A Speakers Bureau is currently in development which will formalize the opportunity for platform opportunities.

Networking

Networking with professionals in similar positions to share best practices, case studies, and lessons learned both among research leaders from agencies, as well as the broader AMEC community, including other industry organizations.

The networking of this group will take place as follows:

1)Quarterly meetings to discuss specific measurement issues. Different members of the group will alternate in running the meeting and shaping the agenda.

2)Specific meetings at relevant industry or other events such as the Measurement Symposium and the AMEC Summit.

3)An on-going listserve by which to share information as well as an AMEC Group LinkedIn community.

4)The occasional social event as possible.

RepresentationYour opportunity to help advance communications measurement practice

Through a network of research and communications directors in similar positions, to have the ability to speak with a shared voice regarding the importance of research and measurement to the practice of public relations.

  • Shape the consistency of product offerings on a global basis for media monitoring and measurement services available from other AMEC members.

Recognition for one’s own leadership stature in the field as a form of accreditation.

  • Develop best business practices through proprietary AMEC funded research.
  • Be part of an international group of leaders who shape the discussion and debate about the evolution of the field of communications measurement and evaluation.

AMEC will also conduct an ongoing outreach program that will be shaped by this group of members on the importance of research and measurement, in general, and specifically within the work of communication agencies.

Through a network of research and communications professionals in similar positions, to have the ability to speak with a shared voice regarding the importance of research and measurement to the practice of public relations.

As part of a wider membership categories review, A

AMEChas established subscription pricing for the members of International the IInternational Research categoryChapters. There are three membership tiers:

  1. Single country/region membership by a research company, PR consultancy or provider to the media measurement industry. Direct Regional Chapter membership is not applicable to companies engaged directly in media intelligence or social media analytics programme measurement and evaluation. The correct membership category for such companies is through AMEC Full Membership.

The member must be present in asingle country or may have more than one office in asingle region. The annual subscription effective immediatelyor on the date of renewal is US $1,65500 and equivalent in Euros or GBP. Memberswould be able to take part in the activities of a singleInternational Chapter for thisa single fee.

  1. Global membership is aimed at research units of global PR Groups or providers to themedia measurement industry who have multiple offices,e.g. global PR Groups. Members would be able to take partin the activities of more than one International Chapter fora single annual subscription of US $3,000 a year and equivalent in Euros or GBP.

3.Existing Full Members of AMEC who have multiple offices in different geographies. These members may take part in International Chapter activities in any region at no additional membership.

To join an International Chapter contacts:

North American Chapter:

Chairman:

Allyson Hugley

EVP, Measurement, Analytics & Insights, Weber Shandwick, New York.

OrFor more details please contact:

Membership:

Barry Leggetter

CEOExecutive Director - AMEC

+44 1268 412414

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