PRESS INFORMATION | 2009-11-03

News from SkiWelt in Winter Season 2009/10:

Millions for even more modern facilities, new services, new attractions

With investment into infrastructure, as well as many other new features and improvements that ensure even better service for guests, SkiWelt Wilder Kaiser – Brixental goes into the 2009/2010 winter season well equipped: improved snow machines, new huts, new season pass deals and the latest services online or via mobile phone – and the very special attraction, the new ALPENIGLU® Igloo Village in Hochbrixen. SkiWelt sets the trends in winter sports.

10 million Euros on infrastructure – SkiWelt offers winter sport at its most sophisticated

Ever better, increasingly state-of-the-art! No fewer than 10 million Euros have been invested this year in improvements in the infrastructure at SkiWelt: New in Ellmau is “Ellmi’s 6er” – a detachable 6-seater chairlift with heated seats in the Schmiedalm area (the popular, now shorter, Schmiedalm drag lift will stay). Other investments in Ellmau: construction of the Tanzboden reservoir (110,000 m3) and upgrade of the snowmaking equipment to generate 1,000 litres/second. Now, 80 percent of the slopes in Ellmau and Going can be completely covered with “artificial” snow in just 70 hours. The snowmaking system has also been expanded for the valley run in Hopfgarten, making the sunny, family-friendly descent even more snow-reliable and attractive.

Investment at Westendorf has predominantly involved gastronomy: No fewer than four new Alpine huts (all with service!) now invite visitors to stop for a break this winter season. The Choralm mountain restaurant is particularly impressive which, with its glass facade, presents incomparable panoramic views across the mountain world. A special attraction is the ALPENIGLU® Igloo Village, which from this winter season will be enchanting guests at the top lift station in Hochbrixen. A facility with a wide variety of features, also for the day-guest – ranging from an ice-experience hotel with romantic igloo suites, a cool restaurant with hot meals on the ice table, exhibitions with ice sculptures and ice carving, hot drinks at the cool snow bar, torch-lit hikes through the magical white forest to complete experience packages.

Focus on guests. SkiWelt as a trendsetter of modern service facilities.

When it comes to customer service, SkiWelt is at the cutting edge. This winter sees the introduction of a brand new attraction, namely four “photo points” situated at the most undeniably stunning peaks in SkiWelt - the Hartkaiser, Brandstadl, Hohe Salve and Choralpe. From these points you can capture memories of your ski day, call them straight up on the SkiWelt gallery and send them as an e-card. Basically: the postcard of the 21st century. The pictures are saved directly on your personal SkiWelt “Skiline” account. As of this year, your personal “skiline analysis” can be displayed on Google Earth and the SkiWelt trail map.

From now on, you can access the latest package deals for all accommodation in the SkiWelt area online at A service tool that meets the booking requirements of many holiday makers today: choose your ski resort, search for accommodation – book. Also continuously being enhanced is the mobile.skiwelt.at website for mobile phones and other mobile equipment, which meanwhile already sends the latest information from SkiWelt directly to visitors in four languages.

New options available to the most devoted winter sports enthusiasts (with really great value prices for locals) thanks to three types of season pass: The new Tirol Snow Card for all lifts in Tyrol (excluding Sölden, Arlberg and Ischgl), the Kitzbühel Alps AllStarCard (seven ski regions in Tyrol and Salzburg) and, of course, the classic SkiWelt Season Pass, the popular family season passes with especially good value child tariffs – this year children’s prices are even better than last year; youth pass tariffs remain unchanged. NB: season pass pre-sale runs until 4th December – deadline for the best value pre-sale prices at all SkiWelt ticket counters.

With 91 lifts, over 279 kilometres of slopes for all abilities – the majority with state of the art snowmaking (from 210 kilometres of slope with snowmaking, 110 kilometres can be made ski-fit within just 3 days) – SkiWelt Wilder Kaiser – Brixental is the largest interconnected ski area in Austria.

INFORMATIONSkiWelt Wilder Kaiser - Brixental Marketing GmbH

A – 6306 Söll | Tel: +43 5333 - 400 | Email:

Image database:

mobile.skiwelt.at

ENQUIRIES: Karina Oberhofer ()

SkiWelt Wilder Kaiser - Brixental Marketing GmbH - Stockach 38 - A-6306 Söll

Tel. +43/5333/400-0 Fax +43/5333/400-9100; e-mail: -