Press Release
INFINITI of Arabian Automobiles Company Unveils Largest Video Billboard in the Region
‘Unleash Your Potential’ takes over the Infiniti Center façade to welcome the INFINITI Q50s Red Sport 400
Dubai, United Arab Emirates, January 19, 2017: Arabian Automobiles Company, the flagship company of the AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah and the Northern Emirates, unveiled the largest video billboard in the region to present the all-new, performance-oriented Q50s Red Sport 400.
Utilising a combination of three-dimensional technology with localized video mapping, a world first and the influence of ‘Unleash Your Potential’, the video displays innovation and inspirational stories shared by individuals that have experienced their potential to the fullest. Elements of their aspirational stories shed light on the features of the car such as highlighting the link between the power and strength a weightlifter possesses, in line with the power demonstrated through the throttle of the 3.0L Twin-Turbo 400HP.
Salah Yamout, Director of Sales and Marketing at Arabian Automobiles Company said: “Arabian Automobiles is always inclined to adopt leading technological trends and grow with the digital age.This three-dimensional video of the all-new Q50s Red Sport 400, along with influential storytellers, has created the largest video billboard in the region. Staying true to our beliefs, the concept is a creative and engaging way to demonstrate the full range and capability of thecar.”
Other creative visual metaphors are drawn from the precision and discipline displayed through aerial silk acrobat, Amani Stevens’performance, that captures the essence of the 3600 Around View Monitor. The video also features GCC B-Boy Champion; Christopher Frostyle, linking his aptitude and finesse to the intellect and adaptive steering control in the all-new Q50s Red Sport 400.
Members of the public inspired by INFINITI’s initiative are encouraged to take to social media as the movement continues across their online platforms. Participants are encouraged to add to a vibrant ‘Unleash Your Potential’ campaign by uploading fun and engaging videos to express their individuality through the means of the concept.
--ENDS—
About Arabian Automobiles Company
Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With over 45 years in business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, INFINITI and Renault vehicles in Dubai and Northern Emirates.
AAC is currently holder of Nissan Motor Company’s Global Aftersales Grand Prize award and is the only Nissan distributor worldwide to have won the award six years running. In 2012, Arabian Automobiles was awarded the ‘Champion Distributor’ status by Nissan Motor Company for the third consecutive year and ‘Champion Importer’ for Renault in 2012. Arabian Automobiles was also awarded ‘Dealer of the year’ for Renault two consecutive years in 2011 and 2012. In 2013, Arabian Automobiles became the first private United Arab Emirates Company to enter the prestigious Palladium Balanced ScoreCard Hall of Fame for strategy excellence.
Across its Dubai and Northern Emirates network, Arabian Automobiles operates:
•13 new vehicle sales showrooms of Nissan and 3 new vehicle sales showroom of Renault
•6 certified pre-owned car facilities
•24Hrs Service Center at Ras Al Khor, Dubai
•Central Logistics Centre at Dubai Industrial City
•16 service centres
•14 spare parts outlets
•Arabian Automobiles is both ISO 9001 & ISO 14001 certified.