Revitalise Job Description
Individual Giving & Legacy Manager (maternity cover)
Responsible to:Director of Fundraising
Department:Fundraising
Hours:35 hrs per week, 9am to 5pm.
Location:Business Design Centre, London, N1 0QH
You will be required to travel very occasionally within the UK.
SalaryCompetitive
Annual Leave:23 days per annum (rising to a maximum of 28) plus bank holidays
A Contributory Pension Scheme is available to all employees
General
Revitalise is the UK’s largest provider of respite holiday breaks with 24-hour nursing care for people with disabilities and carers. Our work is underpinned by one immutable belief – everybody needs a break.
Our three centres now provide close to 5,000 essential breaks each year for people with some of the most challenging disabilities and those who care for them. By providing warm personal care with imaginative excursions, activities and entertainment in an informal, holiday environment, we give our guests something truly unique – a break that feels like a proper holiday – and one from which they go home revitalised and happy; better able to cope with the many challenges that daily life with disability can present.
Job Purpose
You will be responsible for maintaining relationships with our current individual donors, providing stewardship of our supporters by providing them with regular information and feedback regarding the impact of their donations.
You will do this through different communication channels – e-newsletters, hard copy newsletters, impact reports and social media. You will need excellent written skills and an eye for creativity as you will be responsible for content of these communications and by providing engaging materials tell our story to secure increased loyalty and support
You will use your creativity and strong communication skills to help increase income from the public through donor acquisition programmes, appealing for one off donations, regular giving and responses from our direct mail appeals programme.
You will take an active role in developing on-line giving, so an understanding of digital fundraising will be a distinct advantage.
You will have responsibility for implementing the donor journey and with support ensure this is automated to maximise efficiency.
In addition, you will look after those who have already left legacies to the charity, and work with the Director of Fundraising to identify others and to offer stewardship and closer involvement in the charity.
In Memoriam activity will also fall within your remit.
Summary of Main Duties:
Responsible for the briefing and creation of leaflets, letters, newsletters and other direct mail activity to support income generation from individuals
Explore and testnew audiences for fundraising DM, from existing databases as well as new mailing lists.
Work with the marketing team on online, email and social media fundraising campaigns
Develop proposals to attract individuals in new innovative ways.
Provide analysis and reporting of fundraising campaign & appeal results
Process all donations from appeals and regular giving programme, logging information on to the fundraising database.
Provide analysis and reporting of donor database, trends and types
Provide stewardship to individualdonors through regular comms
Handle individual supporter enquiries
Record donations and thank all donors in a timely fashion, ensuring the database is kept up to date
Be responsible for managing Rapidata and CAF relationships.
Ensuring all GiftAid from individual donations is claimed regularly
Provide stewardship of legators ensuring they are engaged with the charity to the level they wish
Identify and mail available information of the benefits of legacies to all to encourage support
To manage the In Memoriam programme
To manage the on-line giving processes and contribute to the relevant website pages
To further develop an existing online lottery programme, promoting amongst our supporter, guest, volunteer and wider network, growing income from this particular stream and to seek develop other similar partnership opportunities for additional income growth and promotion of the charity’s work.
Other duties
To ensure that all supporters are valued.
To attend and contribute constructively to team meetings as required.
To positively promote the work and activities of Revitalise at all times to ensure that it is acknowledged as a charity deserving of voluntary financial support by the general public.
To engage with other areas of fundraising activity where appropriate.
To support the Director of Fundraising and keep up to date with best practice in fundraising and comply with relevant legislation, regulation, and industry best practice.
To undertake other duties as may be requested by the Director of Fundraising
CATEGORY / Essential / Desirable / Evidenced ByQualifications
Educated to A-level or higher / X / CV
Skills
At least 2 years of Direct Marketing experience (ideally within the charity sector) / X / CV & Interview
Proven ability to brief and evaluate direct marketing campaigns and to analyse results / X / Interview
Demonstrable experience of working with external suppliers, negotiating costs and managing relationships / X / Interview
Excellent time management skills / X / Interview
Knowledge of donor/customer recruitment and/or retention techniques / X / Interview
Ability to accurately analyse campaign results and draw conclusions from them / X / Interview
Excellent written and oral communication skills / X / CV & Interview
Familiarity with fundraising/marketing/CRM databases and the ability to conduct analysis using Excel / X / Interview
Experience of stewardship of legators / X / Cv & Interview
Understanding of In Memoriam activity / X / Cv & Interview
Good IT stills and familiarity with Microsoft Office programmes / X / CV & Interview
Experience and knowledge of digital and social media / X / CV & Interview
Excellent project management skills. / X / CV & Interview
Work Experience
Proven experience of planning, implementing and evaluating direct marketing campaigns, with demonstrable knowledge of DM acquisition and/or retention / X / CV & Interview
Networking skills engaging and representing supporters at all levels. / X / Interview
Ability to work on own initiative / X / Interview
Personal Qualities
Positive attitude towards disability / X / Interview
Committed to equal opportunities / X / Interview
Adaptable to different situations / X / Interview
Creative and innovative. / X / Interview
Team player and flexible approach to work. / X / Interview
Ability to work on own initiative / X / Interview
Positive ‘can do’ attitude / X / Interview