Increased Comfort and Accessibility;

1.To what extent are technological breakthroughs in the transport sector driving changing patterns of visitor behaviour in a market of your choice?

Say for airline;

Reduced cost;

Speed

Increased comfort and accessibility;

Passenger handling at terminals;

Convenience of booking and ticketing arrangement;

2.Compare and contrast the benefits and drawbacks of low-cost air travel compared to train travel in the UK?

•Train travel can be slightly cheaper;

•More alternative destinations in the UK;

•More environmentally friendly

•However, they are not as fast as air transport

So the challenge mainly is between price and timing. However, for some particular destinations budget airlines can be cheaper in the UK and at some certain times of the year.

3.Critically examine the impact of the increasing price of fuel for an island destination of your choice that is dependent on long-haul air travel.

Hawaii

Increases in fuel price can increase the ticket price so reduce the competitive advantages. it can also increase the cost of the tourism product on the island.

The effect varies depending on the island.

on the other hand the competitive market of airlines may see them trying to keep the prices unaffected so they could see their profits squeezed.

4.What marketing strategies and tactics can be used to increase the load factors on flights across the Atlantic for an airline of your choice?

•FFP;

•Apex Fair;

•Increasing commission or bonus for the staff in travel agency;

•Increase in baggage allowance or less charge for an extra bag.

5.Compare and contrast the benefits and drawbacks of two or more Frequent Flyer Programme (FFPs) for international airlines of your choice.

One World; Star Alliance, Sky Team,

Benefits are:

Their flexibility

Priority benefit;

Round the world fare;

Air passes;

Convenient plus;

Corporate plus.

However it is difficult to generalise which one is the best because it is dependent on diversity of the route, connections, place of residence and so the departure city

6.How may the gradual migration towards strategic alliances actually hinder the strategic marketing decisions being taken by individual airlines?

•The individual airline have less flexibility;

•Less route;

•Less power over the pricing;

•Less flexibility over FFP;

•Less marketing budget or its more exoensive to market individuality.