Listing Presentation Checklist

In your listing presentation binder, you should have the following:

Supplies (You can assemble these beforehand) / What to Insert the Day of Your Presentation
1 ½ inch binder (black, white or blue with cover insert and pockets) / Cloud CMA Customized for your property (Do not print the cover Sheet)
Listing Presentation Cover Sheet – customized to you / Property Profile from Title
Avery Ready Index #11075 printed with the table of contents on the cover sheet / If you can’t get the property profile from Title, pull the Realist Tax data and include that print out.
3-4 Business Cards in the front pocket / The RLA Contract all filled out (typed) except for the price. Leave price blank, because even though you should have a price in mind, seeing the house in person could make you change your mind (or they could have a price in mind).
You can fill out the price with them.
1 notepad or post-it or whatever customized promotional material you have
1 Home Sellers Guide by the Title Company of your choice
2 printed marketing flyers (choose from Open House, Year in Review, your old mailers). Save open house flyers for listing presentations
KALEO FAQ (4 pages)
KALEO Ad Slicks (Facebook, Website, Instagram, Pintrest, etc.) Include all.

What goes where…?

Front of Binder– Listing Presentation Coversheet

Inside Pocket - 3-4 Business Cards in the front pocket

1 notepad or post-it or whatever customized promotional material you have

1 Home Sellers Guide by the Title Company of your choice

Tab 1 – (Introduction, Agent Information, Testimonials)

CMA Pages through the Testimonials. Stop before the Map of all Listings)

Tab 2 (Comparable Sales Data)

CMA Pages from “Map of all listings”to end of MLS property detail

Tab 3 (Pricing and Marketing)

KALEO Ad Slicks

CMA pages on pricing and marketing

Tab 4 (Tips on what sells a home)

CMA Pages from “Features that Sell” to “Online Home Valuations”

KALEO FAQ (Frequently Asked Questions)

Tab 5 (Detailed Property Profile)

Property Profile from Title Company

If you can’t get the property profile from Title, pull the Realist Tax data and include that print out.

Back pocket

2 printed marketing flyers (choose from Open House, Year in Review, your old mailers). Save open house flyers for listing presentations

Back cover

Insert RLA or keep RLA in a separate folder/portfolio of yours

**Remember: You are leaving the binder with your client. Regardless of whether you do an iPad, Powerpoint, or in person interview, you should leave them with physical evidence of your commitment!**