IG Marketing Material 1005

VALUE PROPOSITION

July 2009

Build your brand within an online insurance and financial services orientated community

“The unique website structure enables targeted branding within the Consumer and Professional environments, by sector: Short-term, Healthcare, Life, Retirement (incl. Employee Benefits) and Investment.”

“By Consumers we mean individual and business insurance and financial services consumers, whereas the content in the Professionals sections, is most appropriate for people who work in the industry, whether directly, or for one of the many peripheral service providers.”

Michael E. Stoker

Your customers whether they are consumers or professionals, wish to engage with you online and Insurance Gateway® provides just that…an online gateway, for them to access you and a cost efficient online platform, for you to strengthen your brand.

Holistic campaigns

Insurance Gateway® offers a wide range of brand building options. A holistic campaign would typically include:

· Banner adverts

· Company listings

· Posting of branded “Edutorial” content

· Posting of media releases in the appropriate sector Press Rooms

· Branding as a preferred employer in the industry and access to talent

Check out some of the sample company listing and banner advert screenshots which follow…

Sample Company Listing (with a dedicated banner )

Advert Placements

Get significant brand exposure by placing banner adverts on the website. Resolution for all ad types is 72 dots per inch (DPI). There are four advert types:

(a) Billboard Ads 880 X 60 pixels; max file size 30 KB
Billboards are situated at the very top of each page providing premium eye-catching exposure with good response rates and traction.
(b) Premium Thumbnails 660 x 60 pixels; max file size 25 KB
These are located between website header and main content area providing very effective advertisement size and positioning.
(c) Standard thumbnails 200 x 60 pixels; max file size 12 KB
Situated on the right-hand side of each page, it’s positioning typically secures high audience impact and response rates at the most cost effective pricing. No page will ever have more than twelve standard thumbnails and these rotate randomly in order of display, to give every advertiser equal exposure opportunity.
(d) Feature thumbnail 200 x 60 pixels
The feature thumbnail is similar to the standard thumbnail, but is always at the top of the standard thumbnails (See below).

Sample Screen Shots

With adverts blanked out to show what the adverts are called and their sizes in pixels:

With actual adverts displayed:

Campaigns can be used for corporate branding, product branding or for building the brand as a preferred employer and even for accessing industry talent.

Campaigns are individually priced based on the campaign objectives and the most strategic locations and banner types available to achieve those objectives.

Banner adverts can be changed on an ad-hoc basis at any time and can also be scheduled in advance, to co-ordinate with the client’s campaign themes over a period of time. In other words new banners will appear automatically, at the scheduled time, for planned campaigns.

By passing on the cost efficiency of the web to our clients, campaigns are priced for a comfortable fit, alongside other media spend, to facilitate sustained exposure in the online environment and maximize the return on investment across all media spend.

Contact Us
We have no doubt that a branding campaign on Insurance Gateway® will significantly complement your current branding strategies especially in so far as your web presence, accessibility from the web and access to South Africa’s growing online community is concerned. Be a part of it now.
Online Sales: / Michael E. Stoker
e-Mail: / Direct enquiries via the “Contact IG” tab at the bottom of all pages on the website.
Website: / www.insurancegateway.co.za
Phone: / +27 (0) 11 787 4070
Mobile: / +27 (0) 82 385 3999
Fax: / 08 66 55 44 83