ICAD5210B Analyse information and assign meta-tags
Assessment must confirm the ability to analyse information and then assign clear meta-tags for easy retrieval of information.
Overview
The purpose of meta tags is to inform web crawlers about your page. They existed before search engines, but today, they primarily used in terms of search engine optimization (SEO). Using them may help web crawlers more easily index your pages in search engines, but, not all web crawlers or robots pay attention to these tags anymore. Some still do though, and learning how to create a meta tag on each page may help promote greater visibility on certain search engines, and may increase the likelihood of your page coming up as a choice when people search under alternate but related names to your content.
Some web crawlers may ignore a meta description tag and substitute its own. This is true of some of the bigger search engines like Google®. Smaller search engines may specifically use your description meta tag as the page description, so be certain about what you put in there.
Related topics
Seo Meta Keywords
Meta Tag
Keyword Ranking
Meta Tag Optimization
Keyword Optimization
Meta Tag Keywords
Meta Description
Requirements
Create a website for your individual project, for example at http://www.jimdo.com/index.php
· In the project:
- Determine appropriate type and structure of meta-tags, taking into account identified client needs, requirements and expectations
- Use analysis and description tools, standards, precedents and techniques that are appropriate, given the nature of the material
- Ensure analysis of subject content of the material reflects the expected client usage requirements
- Ensure concepts derived from analysis of material are appropriate to the business requirements and intended use
- Develop meta-tags using appropriate software
- Ensure meta-tags represent concepts appropriately, depending on the overall purpose and intended use of the material
- Ensure meta-tags conform to general conventions and business rules
- Develop reference structure of descriptors, where required to display
- Develop meta-tags using appropriate software
- Enhance meta-tags to meet identified client needs
- Test meta-tagging of material and make changes, if necessary
- Regularly review meta-tagging practices and procedures to ensure that client needs are being met
- Regularly review industry developments in meta-tagging and take appropriate action to improve practices
- Test meta-tagging of material and make changes, if necessary
- Check meta-tags regularly for internal consistency and compliance with established structure, rules and authorities
· Create a written report covering the following:
- Identify scope and uses of material from previous and existing business and stakeholder requirements process
- Identify and incorporate new or contemporary client requirements and expectations
- Use analysis and description tools, standards, precedents and techniques that are appropriate, given the nature of the material
- Clearly distinguish significant information from minor information
- Ensure analysis of subject content of the material reflects the expected client usage requirements
- Clearly distinguish significant information from minor information
- Ensure concepts derived from analysis of material are appropriate to the business requirements and intended use
- Ensure meta-tags represent concepts appropriately, depending on the overall purpose and intended use of the material
- Ensure meta-tags conform to general conventions and business rules
- Develop reference structure of descriptors, where required to display
- Enhance meta-tags to meet identified client needs
- Regularly review meta-tagging practices and procedures to ensure that client needs are being met
- Regularly review industry developments in meta-tagging and take appropriate action to improve practices
References:
http://www.wisegeek.com/what-is-a-meta-tag.htm
http://en.wikipedia.org/wiki/Meta_element