IB 351 – International Business
NMSU 2016 Summer Faculty-Led International Program (FLiP) – Business Study
National Central University (NCU), Zhongli, Taiwan
Program Length: May 25 ~ June 17 Summer 2016
Instructor: Yu-Feng (Winnie) Lee, Ph. D.
E-mail:
Class meeting/location: 9:30AM~12:00 noon & scheduled events (see next page);
Location TBA
Office Hours/Office: Please make an appointment with the instructor (Office: TBA).
Recommended Text: International Business, by Wild and Wild, 7th or 8th Edition
1. Course Overview
2. This course is a study of global business practices and its environment, incorporated with the case discussion on the Chinese/Taiwanese business operation/culture. Its primary activities involve, but not limited to, lectures, seminars (survey and discussion), mini-research projects and presentations. Meanwhile, this course includes four to five local business/cultural excursions through which students are able to learn/observe the local/Taiwanese business operations and managerial culture. Throughout the program, students will earn their general and field knowledge in the topics of Globalization, Cross-Cultural Business, International Business Ethics, International Trade, Foreign Direct Investment, Regional Economic Integration, International Strategy and Organization, Analyzing International Opportunities, Selecting And Managing Entry Modes, Developing And Marketing Products, and Hiring And Managing Employees.
3. Course Objective/ Student Learning Objective
Throughout this program, students will be able to:
a. Learn and gain field/professional knowledge of business and trade theories and practices in both the global environment and Taiwanese business contexts.
b. Properly evaluate international business issues – challenges and opportunities, and the contemporary Taiwanese business environment; apply managerial/professional strategies in global business planning and economic analysis.
c. Develop and analyze business project(s), which is to enhance students’ analytical/reasoning, discussion/debate, and research and presentation skills.
4. Course Grade
a. Bi-weekly seminar assignment (2 x 30 points) 60 points
b. Homework (1 x 30 points) 30 points
c. In-class quizzes (4 out of 5; 4 x 20 points) 80 points
d. Project/presentation (20 points (W) + 20 points (O)) 40 points
e. Class attendance (mandatory; 18 meetings) 36 points
i. Full attendance: Bonus = 5 points
Total score = 60 + 30 + 80 + 40 + 36 = 246 (points)
NMSU Grading Scale: [A: 90% + B: 80% ~89% C: 70% ~ 79% D: 60% ~ 69% F: 59% -]
NMSU Grading System: (GPA Calculation Reference)
A+/A: 4.0 A-: 3.7 B+: 3.3 B: 3.0 B-: 2.7 C+: 2.3
C/C-: 2.0 D+/D/D-: 1.0 F: 0.0
Important Note:
(a) Due dates of class activities are listed as (xxx) within parenthesis in the course schedule (the right column). The instructor will announce any class-related changes ahead of time, if any. Late turn-in of activities is NOT acceptable and totally discouraged.
Ø Only four (higher scores) of five in-class quizzes will be recorded.
(b) Class attendance is required and taken on the daily basis. It is included in student’s grade evaluation and bonus points are offered for full attendance throughout the program.
(c) Any form (e.g. cheating, plagiarism) of academic misconduct will NOT be tolerated. Any student found guilty of such misconduct will be subject to disciplinary actions (e.g. zero scores and/or other consequence).
5. Course Outline and Tentative Schedule (Topics Listed = Reading Assignments)
Meeting / Topic / Material/Assignment1 / 5/25/ Wed / Report to Program Director/Course Instructor (Winnie Lee) at 10:00pm at NCU Guest Housing Office
2 / 5/26/Thu / Globalization / Topic 1
3 / 5/27/Fri / Cross-Cultural Business / Topic 2; Smnr 1Q
4 / 5/28/Sat / Field/Business Excursion – Taoyuan / Group Dinner
5 / 5/30/Mon / International Business Ethics / Topic 3; (Quiz1: Topic 1+2)
6 / 5/31/Tue / Biweekly Seminar 1 / (Smnr 1Q)
7 / 6/01/Wed / International Trade / Topic 4
8 / 6/02/Thu / Foreign Direct Investment / Topic 5; (Quiz2: Topic 3+4)
9 / 6/03/Fri (AM) / Regional Economic Integration / Topic 6; Smnr 2Q; HW1
10 / 6/03/Fri (PM) / Field/Business Excursion - Taipei / Group Dinner
11 / 6/04/Sat / Cultural Visit - Taipei
12 / 6/06/Mon / International Strategy and Organization / Topic 7; (Quiz3: Topic 5+6)
13 / 6/07/Tue / Analyzing International Opportunities / Topic 8
14 / 6/08/Wed / Biweekly Seminar 2 / (Smnr 2Q); (Quiz4: Topic 7+8)
15 / 6/08(PM)~6/13(PM) / Cultural Visit to Kaohsiung (South of Taiwan)
16 / 6/14/Tue / Selecting And Managing Entry Modes / Topic 9;
17 / 6/15/Wed / Developing/Marketing Products & Hiring/Managing Employees / Topic 10; (HW1)
18 / 6/16/Thu / Project/Presentation (PP) / (Quiz5: Topic 9+10); (PP Report); Group Dinner
19 / 6/17/Fri / No class meeting! Preparation for U.S. Departure / Safe Trip Home!! J