Humber, Coast and Vale Sustainability and Transformation Plan (STP)
Expressions of Interest invited:
Project:
Social media and “guerrilla marketing” campaign to link the work of the Humber Coast and Vale Sustainability and Transformation Plan (HCV STP) with real life patient and service user experience.
For more information about the STP visit http://humbercoastandvale.org.uk
Campaign to be launched in April 2017; to run until the end of the year.
Client / Client contact information:
Strategic Communications and Engagement Lead, HCV STP
Mary Jo Pearson
Background:
The HCV STP has set six clear priorities for action to meet three challenges in our footprint. Behavioural change among the organisations in the partnership and on the part of the population is crucial to the success of the programme. In addition, we must persuade our population to engage with the change process by telling us what they want and need.
The STP programme is seeking expressions of interest from communications and marketing specialists to support the in-house resource with a campaign that will deliver messaging into all the diverse communities in the footprint, including those who are commonly overlooked and have limited access to digital media.
Who are we talking to?
This is a public awareness campaign.
What are the objectives and purpose of the activity?
We want the public to understand the need for change in the Humber Coast and Vale footprint so that they engage with us to bring their experiences and aspirations into the planning process.
We want to turn down the noise about cuts to services and risks to the NHS, and be able to demonstrate that our population understands that a focus on quality and prevention will sustain services into the future.
We want to clarify what services could look like and how the new ways of working across health and social care will realise tangible benefits on the ground – it’s not about the STP as a plan, it is about how we take clinical information and patient aspirations and make them reality.
Challenges:
What is the most relevant and differentiating idea that will surprise people and / or challenge their current thinking?
That the STP has three aims, with health and wellbeing and quality are of equal importance with the need to drive efficiencies.
What (if anything) makes our target audience (s) resistant to our idea?
People may fear that the changes we propose are designed for the sole purpose of saving money and have no basis in clinical excellence.
What about the STP could start a dialogue between us and our audience?
Our scale and scope gives us the power to achieve efficiencies without compromising quality.
Our people and experience – we are a partnership of organisations that is working together across the health and social care sectors in new ways.
HCV STP facts and stats.
Follow this link for full information, including FAQs and geographical scope, on the Humber Coast and Vale STP http://humbercoastandvale.org.uk.
More information about STPs can be found here https://www.england.nhs.uk/stps
Timetable:
Publish opportunity for Expressions of Interest / w/c 6 February 2017Deadline for submission of Expressions of Interest / 12:00 17th February 2017
Evaluation and Shortlisting / w/c 20/27th February 2017
Presentations shortlisted organisations / w/c 6th March 2017
Contract award and mobilisation / w/c 13th March 2017
Campaign commencement / w/c 3rd April 2017
Important information:
1. All Expressions of Interest to be written in English.
2. All Expressions of Interest must be submitted on the documentation provided.
3. Expressions of Interest must be submitted by email no later than 12:00 on Friday 17th February to with “STP Social Media” as the email subject.
4. Queries prior to submission must be submitted in writing to
5. The right to not award the contract is reserved.
Expression of Interest: For completion by interested organisations:
Organisation Name:
1. SERVICE DELIVERY
[1.1] Describe how would you employ social media and guerrilla marketing tactics to surprise people and challenge their thinking about healthcare services?
This question is worth 10.0% of the overall quality weighting
Response /Maximum Word Count: 200 words
[1.2] Describe what messages, social media platforms and events would you use to communicate how the changes proposed in the STP will benefit people living in the footprint?
This question is worth 10.0% of the overall quality weighting
Response /Maximum Word Count: 200 words
[1.3] Describe what measurement protocols would you put in place to evaluate the success of the campaign over time?
This question is worth 25.0% of the overall quality weighting
Response /Maximum Word Count: 200 words
[1.4] Submit your timing plan for execution of the deliverables in your proposal. It is allowable to embed an additional document.
This question is worth 10.0% of the overall quality weighting
Response /Maximum Word Count: 200 words
[1.5] Describe any relevant experience to this campaign, with particular reference to work with NHS organisations. You may provide links to digital content to support your answer.
This question is worth 20.0% of the overall quality weighting
Response /Maximum Word Count: 500 words
[1.6] Describe your suggested method concept / acceptance testing with internal and external stakeholders.
This question is worth 15.0% of the overall quality weighting
Response /Maximum Word Count: 300 words
[1.7] Describe your plan for an effective approach that allows safe exit from anything that no longer works or where needs of users change through the term of the project.
This question is worth 5.0% of the overall quality weighting
Response /Maximum Word Count: 200 words
[1.8] Provide up to three examples of campaign successes including any awards and/or client testimonials. It is allowable to embed additional documents and links.
This question is worth 5.0% of the overall quality weighting
Response /Maximum Word Count: 200 words
2. YOUR ORGANISATION
[2.1] Name the key point of contact at your organisation for this project and indicate the scale and scope of your account team.
Response /[2.2] Briefly describe your existing relationships with our organisation (if any), any of the STP partners members and any other NHS organisation.
Response /Maximum Word Count: 200 words
[2.3] Identify any areas of possible conflict of interest and how you would resolve them.
Response /Maximum word count 150 words
3. COSTS
The indicative budget for this project is £10 000.
[3.1] Outline your costs for the delivery of this project. Costs should be inclusive of travel and all other incidental expenditure. You may show this on a supplementary spreadsheet.
Response /Evaluation Methodology
Section 1 – Service Delivery
Responses to section 1 will be evaluated using the following criteria:
Assessment / Score / Interpretation /Excellent / 5 / Exceeds the requirement.
Exceptional demonstration by the Potential Provider of the understanding and skills required to provide the services. Response identifies factors that will offer potential added value, with evidence to support the response.
Good / 4 / Satisfies the requirement with minor additional benefits.
Above average demonstration by the Potential Provider of the understanding and skills required to provide the services. Response identifies factors that will offer potential added value, with evidence to support the response.
Acceptable / 3 / Satisfies the requirement.
Demonstration by the Potential Provider of the understanding and skills required to provide the services, with evidence to support the response.
Minor Reservations / 2 / Satisfies the requirement with minor reservations.
Some minor reservations of the Potential Provider understanding and skills required to provide the services, with little or no evidence to support the response.
Serious Reservations / 1 / Satisfies the requirement with major reservations.
Considerable reservations of the Potential Provider understanding and skills required to provide the services, with little or no evidence to support the response.
Unacceptable / 0 / Does not meet the requirement.
Does not comply and/or insufficient information provided to demonstrate that the Potential Provider has the understanding and skills required to provide the services, with little or no evidence to support the response.
Maximum points = 40 (8 questions x 5 points each)
Each question is individually weighted.
This section represents 80% of the overall weighting.
Section 2 – Your Organisation
This section is for information and not scored.
Section 3 - Costs
This section represents 20% of the overall weighting.
Bids will be evaluated against the lowest Equivalent Total Bid Price, then on a pro-rota percentage basis - i.e. the lowest Equivalent Total Bid Price will achieve 100% of the achievable score.
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