Hull Training & Adult Education Distribution Plan

Marketing Materials

The aim of this distribution plan is to help you in identifying appropriate sources for marketing and communicating any information or publicity materials. Please consider the Customer Insight information available. If you require any assistance in the completion of this plan or information on how to use the Customer Insight information, please contact Margaret Woodcock.

Job Title
Type of communication to be circulated (flyer, prospectus, etc)
Document/material reference number
Any deadline dates (event, enrolment, start of term etc)
Currency dates (any dates when materials will require removing from the public domain)
Customer Insight – Target PSG

For Office Use

Plan Number:

Aim / Objective / Impact Measure
Key Message / 2nd message / 3rd message / 4th message
Key Message Considerations – For example, what are the results of the People’s Panel in relation to this area? What did they say would make them attend this type of course?

Paper Distribution

Please consider paper distribution carefully. Would it be more cost effective to target a specific PSG or send the information electronically to organisations?

Deliver to:- / Yes/No / All or specific PSG?* / Person responsible / Deadline Date / Comments, include quantities if more than 1 copy and any other relevant information
Adult Education Centres
Connexions
Customer Service Centres
Delivery Partners
Elected members
Employer packs
Health Centres
Hull Training Centres
Information Centre
Leisure Centres
Libraries
Museums
NEET Cohort
Residents
Schools – nursery (Hull)
Schools – nursery (ER)
Schools – primary (Hull)
Schools – primary (ER)
Schools – PRU/Special (Hull)
Schools – PRU/Special (ER)
Schools – secondary (Hull)
Schools – secondary (ER)
Vol/Com contacts
Other (please state. For example – events, or AoL/Centre partners)

Electronic Distribution

E-channel / Yes/No / All or specific PSG?* / Person Responsible / Deadline Date / Comments
Area Prospectus
Area Teams
A-Z
Childrens Centres
Common Treasury (Volcoms Info mail)
Connect to Support
Connexions
Customer Insight Team
Customer Service Centres (for plasma screens, via comms)
Delivery Partners
E-bulletin
Educational Psychological & Wellbeing Team
Email all staff
Email community partners
Email current employers
Email current learners
Email elected members
Email MPs
Email operational managers
Email past employers (last 3 years)
Email past learners (last 3 years)
Email SLT
Events Diary
Facebook – Adult Education
Facebook – Family Learning
Facebook – Hull Training
Job Centre Plus
National Careers Website
Hull Training Loyalty Scheme Website
PCSO’s
Press release
Twitter
Website - HCC
Website – Hull Training
Youth Centres
Other – please state

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