How Should a Ram Call Flow Targeting Dual Disc Units?

How Should a Ram Call Flow Targeting Dual Disc Units?

HOW SHOULD A RAM CALL FLOW TARGETING DUAL DISC UNITS?

PRIOR TO CALL

  • Review prospect’s website, try to determine what it is they are selling now
  • Review competitor analysis to familiarize yourself with the product they are carrying now
  • Contact Mike to discuss a plan of action for this specific call

ON THE CALL – don’t be afraid to call Mike with questions WHILE YOU ARE THERE

  • Determine what exactly it is they are selling, and why
  • Are they stocking product or purchasing through distribution?
  • Do they buy direct?
  • Review most important info about RAM
  • Basis of all dual disc clutches is driveability
  • We engineer our systems in house to eliminate guess work on install – makes the job easier for the installer
  • Stays on the cutting edge, producing new units others do not have yet (ex. V6 Mustang)
  • Dual disc clutches ship same day/next day in virtually all cases
  • RAM has been in business since 1972
  • Specific info regarding the dual disc units
  • RAM provides complete units that are Direct-Fit for the application
  • Different performance levels allow choices for specific applications
  • Dual disc clutches provide a higher dollar profit than most single disc apps
  • Comparison of RAM units to specific vendor used now
  • See specific product comparison guides
  • Ready to try?
  • Can offer ‘shop car’ discount to get their feet wet with our products
  • Contact Mike for an appropriate program based on what they are doing now
  • Claim or still claim they are satisfied with their current line?
  • Who are they using for flywheels? – go through Specifics of RAM flywheels and why ours are better
  • Move to hydraulics. Show products they can’t get from their current vendor
  • Show/talk about accumulator. This is the single trickiest little piece we have come up with and works with ANYONE’s clutch
  • Show/talk about the steel alignment shafts. Works with ANYONE’S clutch
  • Leave something there that they are going to remember you by
  • Plan for followup based on interest level –
  • Ready to buy? Within 1 day
  • Not ready but some interest – 10 days
  • Disinterested – continue to follow up, use your other product lines to help build your relationship with the prospect. Sooner or later they will need something you sell and that will be you’re in to sell them more!

AFTER THE CALL

  • Contact Mike to report results and get specific tips on how to proceed
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