WORDS
Using words that suggest emotion or arouse it in the audienceis effective as an emotional audience is an engaged audience / FORCEFUL PHRASES
Using words like ‘I urge’ or ‘I demand’ for emphasis will create a convincing and demanding style that will urge your audience to action / RHETORICAL QUESTIONS
Using questions that don’t require an answer will get the audience thinking / CHATTY STYLE
Speaking to the audience in a friendly way will create engaging writing and make the audience feel involved / STATISTICS
Using numbers/graphswhich provide convincing information will ensure that the audience is persuaded by an argument / CRITICISE THE OPPOSITE OPINION
Destroying the point of view of the opposing argument will convince the audience you are right
CLUSTERS OF THREE
Using three phrases or describing words will emphasise a point for your audience and convince them of an idea or point / PERSONAL PRONOUNS
Using words like ‘we’, ‘us’ and ‘you’ will make the audience empathise and feel involved /
HUMOUR
Using a light-hearted expression of a viewpoint will entertain and engage your audience / PLAY ON THE READER’S SYMPATHY Making the audience feel sorry for something or someone will make your argument more convincing / EXAGGERATION (HYPERBOLE)Being over-the-top to get a point across helps your audience understand your point / REPETITION OF WORDS/ PHRASES
Saying the same word or phrase more than once will emphasise and reinforce meaning for the audience
CATCHY PHRASES OR SLOGANS
Words that stick in the audience’s mind and suggest their importance / FIGURES OF SPEECH
Using similes and metaphors is a way of making your argument engaging and relatable for your audience / CONTRASTS
Demonstrates differences in viewpoint for the audience and creates emphasis / MAKE POSITIVE POINTS PERSONAL
Helps the audience empathise with your argument and makes it relatable / ANECDOTES
Little stories which are used to illustrate a point and make things more relatable for the audience / MAKE NEGATIVE POINTS IMPERSONAL
Used to make points which are against your argument seem irrelevant to the audience
EMOTIVE PICTURES
Pictures or illustrations that are meant to arouse the audience’s emotions / SHORT SENTENCES/ PARAGRAPHS
Making points easy to follow on the page reinforces and adds drama to your ideas for your audience / PLAY ON THE READER’S
GUILT
Making the audience feel bad about something will persuade them to agree with you / IMAGERY
Using metaphors etc. will create thought provoking pictures in the audience’s mind and convince them you are right / QUOTE A RELIABLE SOURCE
Supporting a point with the views of a professional will make it more convincing for your audience / SHOCK TACTICS
Making the audience surprised or horrified will persuade them that your argument is right
How can I identify and use persuasive techniques to improve my writing and analyse others?